Category: Food
Serbia and Montenegro Food
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Processed Fruit and Vegetables in Serbia
... contributing to an increase in foodservice consumption. In Serbia, the convenience and speed of using processed fruits and vegetables for meal preparation has become a significant driver of demand. Although there has been a slowdown ... Read More
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Baked Goods in Serbia
... 54 dinars and a producer price set at 46.31 dinars. This regulatory intervention has been implemented to prevent significant disruptions in the market and to safeguard the standard of living for the population. This move ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Serbia
... prices. This product category is typically purchased for the convenience of fast meal preparation. However, consumers who are focused on economising have increasingly opted to buy fresh meat and cook at home, which has contributed ... Read More
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Staple Foods in Serbia
... to an expansion of healthier choices, including plant-based alternatives, low-fat options, and products free from artificial additives. As consumers continue to spend less time preparing meals at home and seek quicker solutions, the demand for ... Read More
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Breakfast Cereals in Serbia
... key target group for breakfast cereals, are driving this demand. Due to their fast-paced lifestyles, many millennials are opting for ready-to-eat breakfast options that offer nutritional benefits without requiring much time to prepare. Ready-to-eat morning ... Read More
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Rice, Pasta and Noodles in Serbia
... In contrast, sales of noodles are experiencing growth, driven by the increasing demand for on-the-go consumption and quick preparation. Price sensitivity continues to play a major role in purchasing decisions, with consumers actively seeking price ... Read More
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Cooking Ingredients and Meals in Serbia
... after several years of significant price rises, consumers continue to be price sensitive. Euromonitor International's Cooking Ingredients and Meals in Serbia report offers in-depth knowledge of the market at a national level, providing local insight ... Read More
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Edible Oils in Serbia
... On top of this, the government also imposed restrictions on imports on agricultural and food products for a period of nine months from March 2024. This was to protect domestic producers. Both these measures led ... Read More
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Meals and Soups in Serbia
... sales; however, it is ready meals and in particular frozen ready meals that is expected to be the strongest performer in 2024, with double-digit percentage current value and volume growth. Though frozen ready meals are ... Read More
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Sweet Spreads in Serbia
... pressure on retail prices. Jams and preserves continue to account for most value sales, though honey is expected to register the highest current value and volume growth. Though honey has a high sugar content, it ... Read More
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Sauces, Dips and Condiments in Serbia
... sales and is also expected to register the highest value and volume growth, as pickles are a popular staple in Serbian cuisine. After several years of price increases, consumer are highly price sensitive and there ... Read More
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Weight Management and Wellbeing in Serbia
... and impacting volume sales as consumers remain focused on buying essential goods. The high prices of weight management and wellbeing products is a limitation to overall category growth as they are unaffordable to most consumers ... Read More
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Consumer Health in Serbia
... years of steep inflation. Hence, price increases have not dented demand for consumer health products in 2024, with pharmacies reporting fewer consumer complaints about price increases. Brand loyalty to remains high in consumer health, especially ... Read More
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Sports Nutrition in Serbia
... enthusiasts are willing to use them. Health consciousness is encouraging more consumers to attend the gym or engage in sports on a regular basis, thereby encouraging them to buy sports nutrition products. The experience of ... Read More
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Serbia Cheese
... cheese. This price surge has heightened price sensitivity among consumers, leading to a widespread presence of discounts. Retailers often offer substantial price reductions, with some discounts reaching as much as 40% off for 1 kg ... Read More
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Serbia Plant-Based Dairy
... as butter and cooking cream, are increasingly becoming available at retailers in the country. These products have gained particular popularity during the fasting period, a time when many Serbian consumers seek dairy alternatives. This seasonal ... Read More
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Serbia Dairy Products and Alternatives
... price remains unfavourably low, leading many farmers to abandon dairy farming altogether, sending their cows to slaughter. This shift significantly reduces the domestic supply of raw milk, exacerbating supply constraints. The Serbian government is attempting ... Read More
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Serbia Yoghurt and Sour Milk Products
... in 2024. As consumers focus primarily on purchasing essential items, they are increasingly seeking out the best prices, prompting retailers and producers to offer frequent discounts. Price reductions are available across all types of retail ... Read More
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Serbia Butter and Spreads
... popularity, attracting consumers with their lower prices. Price-sensitive Serbian consumers are particularly drawn to products on discount, prompting producers to frequently offer price reductions to remain competitive. The presence of private label products, which often ... Read More
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Serbia Other Dairy
... become increasingly price-sensitive, their focus has shifted towards purchasing only essential dairy products, which has resulted in a reduced consumption of other dairy items. Retailers and producers have responded by frequently offering price discounts and ... Read More
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Serbia Baby Food
... for infants from birth to six months, holds the largest market share. Consumers demonstrate strong brand loyalty, which allows the major brands to maintain their dominant positions and significant volume shares. The 800g packaging size ... Read More
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Serbia Sugar Confectionery
... affordable indulgence in the midst of hectic and stressful daily routines. Sugar confectionery faces competition from other snacks options, particularly chocolate confectionery and savoury snacks. These rival categories offer a significantly wider range of products ... Read More
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Serbia Savoury Snacks
... Serbian market. However, with the cost of living rising, price sensitivity is affecting consumers, encouraging them to focus their spending on essential items. In this context, producers are offering price discounts more frequently, especially during ... Read More
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Serbia Chocolate Confectionery
... bit in 2024. Despite inflationary pressures, which encouraged consumers to be more price sensitive, chocolate confectionery benefitted from its perception as an affordable indulgence, as consumers sought to treat themselves, while eschewing larger purchases. In ... Read More
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Serbia Sweet Biscuits, Snack Bars and Fruit Snacks
... linked to busy consumer lifestyles driving on-the-go consumption and consumers’ increasing tendency to replace meals with snacks. At the same time, value sales are being bolstered by the significant rise in prices. In this environment, ... Read More
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