Category: Food & Beverage
Serbia and Montenegro Food & Beverage
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Weight Management and Wellbeing in Serbia
... and impacting volume sales as consumers remain focused on buying essential goods. The high prices of weight management and wellbeing products is a limitation to overall category growth as they are unaffordable to most consumers ... Read More
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Consumer Health in Serbia
... years of steep inflation. Hence, price increases have not dented demand for consumer health products in 2024, with pharmacies reporting fewer consumer complaints about price increases. Brand loyalty to remains high in consumer health, especially ... Read More
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Sports Nutrition in Serbia
... enthusiasts are willing to use them. Health consciousness is encouraging more consumers to attend the gym or engage in sports on a regular basis, thereby encouraging them to buy sports nutrition products. The experience of ... Read More
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Serbia Cheese
... cheese. This price surge has heightened price sensitivity among consumers, leading to a widespread presence of discounts. Retailers often offer substantial price reductions, with some discounts reaching as much as 40% off for 1 kg ... Read More
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Serbia Plant-Based Dairy
... as butter and cooking cream, are increasingly becoming available at retailers in the country. These products have gained particular popularity during the fasting period, a time when many Serbian consumers seek dairy alternatives. This seasonal ... Read More
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Serbia Dairy Products and Alternatives
... price remains unfavourably low, leading many farmers to abandon dairy farming altogether, sending their cows to slaughter. This shift significantly reduces the domestic supply of raw milk, exacerbating supply constraints. The Serbian government is attempting ... Read More
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Serbia Yoghurt and Sour Milk Products
... in 2024. As consumers focus primarily on purchasing essential items, they are increasingly seeking out the best prices, prompting retailers and producers to offer frequent discounts. Price reductions are available across all types of retail ... Read More
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Serbia Butter and Spreads
... popularity, attracting consumers with their lower prices. Price-sensitive Serbian consumers are particularly drawn to products on discount, prompting producers to frequently offer price reductions to remain competitive. The presence of private label products, which often ... Read More
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Serbia Other Dairy
... become increasingly price-sensitive, their focus has shifted towards purchasing only essential dairy products, which has resulted in a reduced consumption of other dairy items. Retailers and producers have responded by frequently offering price discounts and ... Read More
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Serbia Beer and Cider Market Insights 2024
... company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections. Key insights and drivers behind the Beer and Cider market performance Scope - In 2023, Serbia’s economy grew by 2.5%. This ... Read More
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Serbia Drinking Milk Products
... the production of drinking milk products has become increasingly unprofitable, leading them to shift their focus towards other dairy products with higher profit margins. The major consumers of milk in Serbia continue to be low-income ... Read More
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Serbia Baby Food
... for infants from birth to six months, holds the largest market share. Consumers demonstrate strong brand loyalty, which allows the major brands to maintain their dominant positions and significant volume shares. The 800g packaging size ... Read More
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Serbia: Spirits Industry Overview 2020-2028
... 2020 to 2028. Gain insights into market drivers, opportunities, challenges, and constraints, providing a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a global site license. Read More
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Serbia: Beverages Industry Overview 2020-2028
... 2020 to 2028. Gain insights into market drivers, opportunities, challenges, and constraints, providing a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a global site license. Read More
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Serbia Sugar Confectionery
... affordable indulgence in the midst of hectic and stressful daily routines. Sugar confectionery faces competition from other snacks options, particularly chocolate confectionery and savoury snacks. These rival categories offer a significantly wider range of products ... Read More
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Serbia Savoury Snacks
... Serbian market. However, with the cost of living rising, price sensitivity is affecting consumers, encouraging them to focus their spending on essential items. In this context, producers are offering price discounts more frequently, especially during ... Read More
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Serbia Chocolate Confectionery
... bit in 2024. Despite inflationary pressures, which encouraged consumers to be more price sensitive, chocolate confectionery benefitted from its perception as an affordable indulgence, as consumers sought to treat themselves, while eschewing larger purchases. In ... Read More
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Serbia Sweet Biscuits, Snack Bars and Fruit Snacks
... linked to busy consumer lifestyles driving on-the-go consumption and consumers’ increasing tendency to replace meals with snacks. At the same time, value sales are being bolstered by the significant rise in prices. In this environment, ... Read More
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Serbia Gum
... Bubble gum, however, continues to face falling volume sales due to the very limited availability of such products. Chewing gum is seeing stable growth thanks to its wide-ranging presence and expansive product assortment, the presence ... Read More
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Serbia Ice Cream
... The increase in raw milk prices and a decline in milk production have led to the increase in the prices in ice cream. Both export and import of ice cream increased in 2023 in value ... Read More
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Serbia Spirits
... full rebound in volume sales during 2024. With the rate of inflation still increasing in 2023, consumers continued to economise and reduced the frequency of visiting on-trade establishments. Meanwhile, current value growth was underpinned by ... Read More
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Serbia Rtds
... Spirit-based RTDs are experiencing higher sales growth due to the greater product assortment on retail shelves. However, wine-based RTDs enjoys the greater volume share, but the category has suffered from a lack of variety with ... Read More
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Serbia Alcoholic Drinks
... rise year on year resulting in higher costs of living. Many Serbian consumers reduced the frequency of visits to the on-trade in 2023. The economising trend also led to a greater emphasis on price comparisons ... Read More
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Serbia Wine
... also remained stable with awareness and interest in wine having grown steadily throughout the review period. Wine is growing in appeal as reflected by the rising number of occasions where it is consumed. Euromonitor International's ... Read More
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Serbia Beer
... of beer. As a result, one-fifth of beer was purchased on discount enabling manufacturers to elevate consumption in the off-trade. Serbians had returned to the on-trade in greater numbers in 2022 as COVID-19 fears subsided ... Read More
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