Category: Cosmetics & Personal Care
Portugal Cosmetics & Personal Care
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Deodorants in Portugal
... growth opportunities in 2023. However, long-term trends encouraged sales. Portuguese consumers are increasingly adopting healthier lifestyles. As part of this trend, a rising number of adults have been practicing a sport on a more regular ... Read More
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Sun Care in Portugal
... protect the skin from negative effects of the sun. Therefore, despite rising inflation and consumers actively seeking ways to save costs, sun care was considered essential. Euromonitor International's Sun Care in Portugal report offers a ... Read More
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Mass Beauty and Personal Care in Portugal
... basic categories, with already high penetration levels, such as body wash/shower gel or toothpaste, benefited from Portuguese consumers opting for bigger pack sizes that offered a lower cost per volume. In categories such as body ... Read More
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Oral Care in Portugal
... very mature categories with very high penetration levels. Nevertheless, oral care registered visible retail volume growth in 2023 across all product areas, with the exception of battery toothbrushes. Toothpaste benefited from price declines seen from ... Read More
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Beauty and Personal Care in Portugal
... of less mature categories, including colour cosmetics and depilatories. Within more mature categories, such as hair care and oral care, specialised products, including salon professional hair care, medicated shampoo, dental floss, and denture care, performed ... Read More
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Skin Care in Portugal
... is driving growth in this product area. Facial skin needs more care and exposure to external factors such as pollution, cold and the sun. In addition, many consumers are keen to reduce signs of ageing ... Read More
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Men's Grooming in Portugal
... struggling to really take off. For basic beauty and personal care products such as shower gel or shampoos, many men continue to use unisex products instead of opting for specific men’s bath and shower or ... Read More
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Hair Care in Portugal
... the overall performance. In addition, mounting inflationary pressures caused many consumers to become more price-sensitive, buying private label for standard shampoo, from discounters. Mercadona, for instance, has accelerated its development in Portugal and has showcased ... Read More
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Colour Cosmetics in Portugal
... generation Z are among the biggest consumers of colour cosmetics, driven by a strong interest in the products that is partly influenced by , the rising use of Instagram, TikTok and beauty influencers. These younger ... Read More
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Premium Beauty and Personal Care in Portugal
... conflict in Ukraine and eroded disposable incomes, premium beauty and personal care products registered retail volume and value growth in 2023. This was consistent with a return to pre-pandemic behaviours, with some local consumers trading ... Read More
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Fragrances in Portugal
... to trading down. On the contrary, fragrance purchases are emotional purchases, not pragmatic. As such, sales of premium offerings benefited as consumers looked to indulge themselves in stressful times, perceiving premium fragrances as an affordable ... Read More
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Bath and Shower in Portugal
... volume growth was encouraged by consumers downtrading to cheaper items and bigger pack sizes; behaviour driven by the high level of inflation. This trend was further encouraged by retailers, in particular discounters, that promoted bigger ... Read More
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Sanitary Protection in Portugal
... The more frequent replacement of both tampons and towels, increasing use of pantyliners and the purchasing of more quality products all contributed to growth in the year. Moreover, inflationary pressures boosted value sales of sanitary ... Read More
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Rx/Reimbursement Adult Incontinence in Portugal
... sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, ... Read More
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Health and Beauty Specialist Retailers in Portugal
... value growth compared to the declines recorded by other channels such as beauty specialist retailers and optical goods stores in 2020. In comparison, drugstores/parapharmacies recorded low declines, and like chemists/pharmacies addressed consumer demand for various ... Read More
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