Category: Cosmetics & Personal Care
Lithuania Cosmetics & Personal Care
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Oral Care in Lithuania
... strongly related to the return of pre-COVID-19 routines, with consumers spending more time outside of the household, meeting their co-workers, friends and relatives while attending more gatherings and events. In addition, with a mouth-covering mask ... Read More
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Baby and Child-Specific Products in Lithuania
... products. Moving into 2022, the landscape recorded positive growth, primarily driven by mid and premium-price hair and skin care products, with parents paying more attention to derma cosmetics and skin-friendly products, especially those helping to ... Read More
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Depilatories in Lithuania
... and other mid-or long-term depilation methods. Hair removal services gained a lot of popularity in 2022 as beauty salons increased their influencer marketing spending, which was widely seen across social media platforms. This increased the ... Read More
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Hair Care in Lithuania
... salon hair care sales in 2022. In parallel to strengthened knowledge of skin-friendly ingredients, consumers have become increasingly educated about the effectiveness of professional hair care. As such, many affluent consumers are increasingly looking for ... Read More
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Premium Beauty and Personal Care in Lithuania
... A noticeable increase in consumer knowledge of beauty products and skin-friendly ingredients predominantly drove premiumisation growth. This knowledge base was boosted during the outbreak of COVID-19, when consumers spent more time within the household, turning ... Read More
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Skin Care in Lithuania
... seclusion, during which some consumers actively strengthened their knowledge of skin care products and the fundamentals of a face care routine. As consumers continued to work from home, they maintained the skin care rituals they ... Read More
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Beauty and Personal Care in Lithuania
... inflation concerns and multiple unit price increases over the year, consumption remained strong, with a slight decrease aligning to the beginning of the war in Ukraine, which predominantly led to supply chain challenges and retail ... Read More
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Deodorants in Lithuania
... for deodorants as consumers worried less about their body odour due to spending extended time at home in isolation. In 2021, the lockdown was in the first months of the year, but then social conditions ... Read More
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Men's Grooming in Lithuania
... as fragrances. As such, sales of fragrances did not increase during the Christmas season of 2021, as consumers opted for other types of products for gifting. However, in 2022, men’s fragrances were the leading product ... Read More
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Mass Beauty and Personal Care in Lithuania
... saw in-store traffic peaking after COVID-19. Despite the strong mass market performance, premiumisation led in 2022, with mass market players, such as L’Oréal Baltic SIA and Biok Laboratorija UAB, continuously increasing their premium share to ... Read More
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Sanitary Protection in Lithuania
... females need sanitary protection throughout the year and this provides a steady rate of sales growth. However, current value growth has made strong gains on the back of recent price increases. Pantyliners registered the highest ... Read More
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Health and Beauty Specialist Retailers in Lithuania
... slowed during 2020 and was slightly negative. During the lockdown, physical specialised beauty stores were closed. In addition, as people studied and worked from home, they were attending significantly fewer social functions than usual, greatly ... Read More
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