Category: General Cosmetics & Personal Care
Bulgaria General Cosmetics & Personal Care
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Premium Beauty and Personal Care in Bulgaria
... premium products, with strong double-digit value growth in fragrances, skin care and hair care. Premium brands benefit from large marketing budgets and have a wide reach on social media where influencers engage with consumers and ... Read More
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Mass Beauty and Personal Care in Bulgaria
... was also a factor as inflation remained stubbornly high. This development has positively impacted the performance of mass brands in several categories, as well as private label. Mass colour cosmetics is one of the best-performing ... Read More
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Retail Tissue in Bulgaria
... less essential, but consumers were put off by price increases and fewer promotions. Boxed facial tissues declined marginally as consumption continued to normalise in the post-pandemic era. The mature toilet paper category registered falling volume ... Read More
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Retail Adult Incontinence in Bulgaria
... demand was due mainly to an expansion of the consumer base for these products. Older people are generally more prone to problems in the urinary tract. Still, many diseases, like multiple sclerosis, diabetes, arthritis or ... Read More
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Tissue and Hygiene in Bulgaria
... some slight increases, as most producers grappled with high costs. The unfavourable demographic situation in Bulgaria is negatively impacting sales of tissue and hygiene. In 2022, the Bulgarian population declined by a record 5.7%, according ... Read More
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Health and Beauty Specialists in Bulgaria
... through pharmacies continued to account for significantly higher value sales, though beauty specialists registered higher value growth. Euromonitor International's Health and Beauty Specialists in Bulgaria report offers insight into key trends and developments driving the ... Read More
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