Category: Cosmetics & Personal Care
Austria Cosmetics & Personal Care
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Skin Care in Austria
... in 2020 and 2021. Therefore, retail volume sales can be seen to have stabilised, with the market size largely in line with the 2019 pre-pandemic level. The good performance of retail current value sales was ... Read More
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Bath and Shower in Austria
... category to category. Having seen exponential growth in 2020, due to heightened health and hygiene awareness in light of the Coronavirus (COVID-19) pandemic, hand sanitisers posted the weakest performance, with very strong declines in retail ... Read More
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Men's Grooming in Austria
... of the Coronavirus (COVID-19) pandemic. The improved performance of men’s grooming can be attributed to the relaxation of COVID-19 regulations, on the one hand, and price increases on the other. The consumer interest in and ... Read More
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Beauty and Personal Care in Austria
... most types of beauty and personal care, in particular for products that suffered due to the pandemic. These included colour cosmetics, fragrances, sun care, deodorants and men’s grooming. As COVID-19 regulations were relaxed and the ... Read More
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Baby and Child-Specific Products in Austria
... country pushed retail value sales at the end of the review period. The demand for baby and child-specific products was steady, but slow retail volume growth in 2022 could also be attributed to a surprisingly ... Read More
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Fragrances in Austria
... to more regular usage and purchasing patterns. As the threat of Coronavirus (COVID-19) and related restrictions eased, consumers spent more time away from home, at work, socialising or attending events, etc. This created more occasions ... Read More
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Deodorants in Austria
... As COVID-19 regulations were relaxed as the threat of the pandemic slowly eased during 2022, the demand for deodorants increased. Consumers returned to the workplace and social events, which stimulated the need to use deodorants. ... Read More
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Colour Cosmetics in Austria
... Consumers spent more time at home working, while there were few opportunities for social events. Moreover, they were obliged to wear face masks in public, which militated against the application of colour cosmetics. However, in ... Read More
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Premium Beauty and Personal Care in Austria
... personal care. The reasons for this performance were, on the one hand, significant price increases by manufacturers of premium beauty and personal care products, and an increased demand for premium products on the other. Premium ... Read More
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Hair Care in Austria
... care, behind skin care. The demand for hair care was stable in 2022, with flat retail volume growth overall. Retail current value sales registered strong growth in 2022, but this stemmed largely from average unit ... Read More
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Depilatories in Austria
... activities during the pandemic. As a result, there was a low demand for depilatories and a decline in retail volume and current value sales in 2020 and 2021. As the country emerged out of COVID-19 ... Read More
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Mass Beauty and Personal Care in Austria
... personal care recorded strong growth in retail current value terms, albeit boosted by high inflation and higher energy, transport and productions costs, which forced manufacturers to increase unit prices. However, strong growth can also be ... Read More
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Sanitary Protection in Austria
... energy, transport and raw materials have put manufacturers under pressure and forced them to increase the price of their products. However, this price increase is lower than other areas of tissues and hygiene, being lower ... Read More
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Health and Beauty Specialist Retailers in Austria
... There was little need for such products as they spent less time at the office, attending special events, or socialising, and thus had little drive to dress up and maintain their personal appearance. With such ... Read More
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Consumer and Market Insights: Haircare in Austria
... income of Austrians. The market is led by the Shampoo category, while the Salon Haircare category is expected to register fastest value growth during 2015-2020. The Hair Colorants category is expected to witness maximum share ... Read More
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