Category: Consumer Goods
Ukraine Consumer Goods
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Appliances and Electronics Specialists in Ukraine
... the Russian invasion. Because the types of goods such outlets sell tend to be comparatively expensive and have longer usage lives, they have been particularly exposed as heightened economic uncertainty and the erosion of purchasing ... Read More
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Home Products Specialists in Ukraine
... need for construction equipment and materials as people rebuilt and repaired homes and business premises damaged by Russian bombs or attempted to fortify them against future attacks. Similarly, frequent electricity outages caused by the destruction ... Read More
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Convenience Retailers in Ukraine
... day-to-day essentials, they were well placed to profit as consumers prioritised spending on necessities and reined in discretionary purchases. Narrower assortments and less selling space also ensured they were not as affected by inventory and ... Read More
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General Merchandise Stores in Ukraine
... 2023. This was mainly because their offer of wide ranges of grocery and non-grocery items at lower prices ensured they were well placed to meet the demands of consumers who have recently become much more ... Read More
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Retail Adult Incontinence in Ukraine
... increased awareness of the convenience of these products, and a broader product selection available on store shelves beyond pharmacies. Consumers have become increasingly familiar with these products, while they have also become more widely available ... Read More
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Small Local Grocers in Ukraine
... the Russian invasion receded, it continued to lose ground to modern formats such as convenience stores and supermarkets. The latter trend is ongoing for several years, but has recently been reinforced first by the pandemic ... Read More
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Tissue and Hygiene in Ukraine
... ongoing military actions. The substantial population shift has resulted in a decreased overall population, leading to diminished purchases of tissue and hygiene. Additionally, the remaining population has experienced reduced incomes, compounded by the halt of ... Read More
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Direct Selling in Ukraine
... were women, who not only represent this channel’s main target audience but have also traditionally accounted for the vast majority of direct selling representatives in the country. Trade picked up in 2023 as consumers adjusted ... Read More
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Wipes in Ukraine
... deodorant wipes being a relatively small and emerging market. The surge in popularity can be attributed to the increasing availability of this product, its convenience and its portability. Nonetheless, it remains a niche market with ... Read More
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Hypermarkets in Ukraine
... the start of the Russian invasion, in part because safety concerns have made people more inclined to shop closer to home. Moreover, the larger scale of their operations has made it harder for such stores ... Read More
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Nappies/Diapers/Pants in Ukraine
... The diminishing number of births directly contributed to reduced demand for baby care products, including nappies/diapers and pants. Simultaneously, the departure of children, sometimes accompanied by families seeking safety, further exacerbated the decline in the ... Read More
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Surface Care in Ukraine
... thanks to heightened hygiene emphasis, with local consumers prioritising cleanliness and wanting assurance that their bathrooms are being cleaned using effective products. This ensured that demand for specialised bathroom cleaners remained relatively stable. Euromonitor International's ... Read More
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Dishwashing in Ukraine
... relocation among consumers. Many Ukrainians have had to move as a result of the war, and many have lost possession of previously-owned automatic dishwashers. Euromonitor International's Dishwashing in Ukraine market report offers a comprehensive guide ... Read More
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Polishes in Ukraine
... certain market segments still value traditional shoe care. Shoe enthusiasts, formal footwear users, and those with a preference for well-maintained shoes may continue to purchase and use shoe polish. Euromonitor International's Polishes in Ukraine market ... Read More
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Air Care in Ukraine
... number of cars in Ukraine. The imposition of martial law has prompted people to prioritise the use of their vehicles for safety reasons, contributing to an increased demand for car-related products, including air fresheners. As ... Read More
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Home Insecticides in Ukraine
... and convenient application. Consumers have been showing heightened awareness of health risks associated with insects, underscoring the importance of insect control in households and boosting volume sales growth. Euromonitor International's Home Insecticides in Ukraine market ... Read More
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Toilet Care in Ukraine
... essential for maintaining toilet hygiene, and Ukrainian consumers prioritise their use even during challenging times and long periods of economic uncertainty. The perception of rim blocks and rim liquids as necessities thus contributes to a ... Read More
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Bleach in Ukraine
... incorporating disinfectant components with safer formulations than that of bleach. A growing emphasis on health and environmental considerations among consumers is steering them away from conventional bleach and towards alternatives that offer both efficacy and ... Read More
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Home Care in Ukraine
... the war and military action. This mass migration has led to a decrease in the population, resulting in reduced home care purchases. In addition, lower incomes among the remaining population, coupled with the suspension of ... Read More
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Laundry Care in Ukraine
... low, it was the fastest in the category, with most segments in decline. Amid challenging economic conditions, Ukrainian consumers gravitated towards more affordable alternatives, with private label options gradually gaining popularity in liquid tablet detergents. ... Read More
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Plant-Based Dairy in Ukraine
... out into offering plant-based yoghurt made from coconut cream. The range is available in five flavours and is available in the dairy section of the large supermarkets, mostly alongside the imported Alpro range of plant-based ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ukraine
... terms in 2022, which was seen as not too bad a performance given Ukraine was operating under war conditions for most of the year. As a relatively premium category, in which consumers are less price ... Read More
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Cigarettes in Ukraine
... said to have showed a slightly better performance than might have been expected. With around eight million, or some 20% of the population, fleeing from Ukraine after the outbreak of war and with significant disruptions ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Ukraine
... well as frequent out-of-stock situations, which were related to economic, import and logistics issues as a result of the war, including the devaluation of the local currency, blocked sea ports, much-reduced air travel, rapidly growing ... Read More
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Pet Care in Ukraine
... products often perceive pet food to be an essential category and thus demand has remained stable. Volume sales of pet food dropped in 2022 as Ukraine’s population and pet population shrank dramatically after Russia invaded, ... Read More
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