Category: Consumer Goods
Sweden Consumer Goods
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Baby and Child-Specific Products in Sweden
... premium products. Swedish parents prioritise their children's wellbeing, making this category less susceptible to price fluctuations compared to others. Furthermore, a rising trend of segmentation is observed, with more parents opting for products specifically marketed ... Read More
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Deodorants in Sweden
... and personal care product, often purchased routinely during grocery shopping trips. This routine behaviour contributes to a sense of commoditisation within the category. A previously observed trend of consumers shifting from mass-market grocery brands to ... Read More
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Depilatories in Sweden
... Swedish women, leading to a mature market with limited room for significant expansion. The preference for a hairless look has been the norm for a long time, driving consumers towards longer-lasting hair removal methods, which ... Read More
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Skin Care in Sweden
... expansion, strong trends in premiumisation and inflation have kept value sales dynamic in 2023. Euromonitor International's Skin Care in Sweden report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Mass Beauty and Personal Care in Sweden
... shift towards premium products in beauty and personal care overall. Euromonitor International's Mass Beauty and Personal Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Oral Care in Sweden
... primarily driven by two factors: consumers are gradually replacing oral care products more frequently, indicating a growing awareness of the importance of oral health maintenance. Additionally, a rising population and increased adoption of oral care ... Read More
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Hair Care in Sweden
... skin care, hair care has not witnessed a drastic shift towards premium products. This can be attributed to the significant share of sales happening through grocery channels, where price sensitivity is higher. However, the pandemic's ... Read More
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Personal Hygiene in Scandinavia
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The personal hygiene market consists of retail sale of anti-perspirants and deodorants, bath & shower products, ... Read More
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Direct Selling in Sweden
... due to high inflationary pressure on prices. At constant 2023 prices, retail value sales of direct selling decreased strongly at the end of the review period. Undoubtedly, direct selling, like other retail channels, suffered from ... Read More
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Convenience Retailers in Sweden
... preference for discounters and large format stores, convenience formats came under increased pressure. The convenience stores operated by two grocery giants Axfood AB (Tempo) and ICA Sverige AB (ICA Nära) demonstrated relatively slow retail current ... Read More
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Discounters in Sweden
... connected to unstable geopolitical turbulences in Europe, energy price jumps, growing interest rates and high inflation. As a result of tough economic conditions, consumers in Sweden have been forced to review their consumption patterns and ... Read More
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Supermarkets in Sweden
... grocery retailers in the country. In 2023, the channel posted high single-digit retail current value growth, supported by high inflationary pressure on prices. That supermarkets also managed to post a positive, if modest, retail value ... Read More
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Small Local Grocers in Sweden
... ICA, Lidl, Coop and Axfood at the end of the review period. At the same time, the sale of alcohol is monopolised by the government-owned food/drink/tobacco specialist chain Systembolaget. All these giants have ambitious expansion ... Read More
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Health and Beauty Specialists in Sweden
... shares in 2023. Kronans Apotek (Oriola AB) was the only other brand to hold a double-digit retail value share at the end of the review period. The leading brand, Apotek Hjärtat, benefited from a well-developed ... Read More
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General Merchandise Stores in Sweden
... the key players in variety stores is on a low-price offer. This provides a strong competitive advantage at times of economic uncertainty, when consumers start to rationalise their shopping and expenditure patterns. As a result, ... Read More
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Retail in Sweden
... affected groceries, but all retail categories were impacted as consumers showed more caution over spending. Indeed, many consumers prioritised essential or immediate need purchases. Such factors fostered a difficult year for the industry. While retail ... Read More
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Home Products Specialists in Sweden
... point since 2011, with only 25,500 new houses starting construction, compared to almost 70,000 in 2021, according to the National Board of Housing. The same tendency was visible with regard to mortgages, as the demand ... Read More
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Appliances and Electronics Specialists in Sweden
... in current terms, even though the inflation rate reached a high single-digit figure in these two years. Having derived benefits from the focus on the home during Coronavirus (COVID-19) lockdowns, appliances and electronics specialists faced ... Read More
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Hypermarkets in Sweden
... and they started to look for best possible deals in the market. In this light, operators of hypermarkets had to adapt and update their strategies to meet the changed focus of demand. This led players ... Read More
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Retail E-Commerce in Sweden
... drop in 2022, retail e-commerce current value sales saw a low single-digit increase in 2023. Moreover, the late review period performances were buoyed by high inflation, with retail value (constant 2023 prices) sales falling strongly ... Read More
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Apparel and Footwear Specialists in Sweden
... 2023 forced consumers to prioritise purchases of essential products, predominantly in grocery categories. As a result, apparel and footwear specialists entered another challenging period following on from the end of the Coronavirus (COVID-19) pandemic, thereby ... Read More
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Cat Care in Scandinavia
... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The cat care market consists of the retail sale of cat food, cat litter, and cat treats & ... Read More
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Pet Healthcare in Scandinavia
... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The pet healthcare market consists of retail sale of pet supplements, worming treatments, external parasite treatments, grooming products and other ... Read More
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Away-From-Home Tissue and Hygiene in Sweden
... Inflation stemmed from price inflation, spiking input costs, supply chain disruptions, high freight costs and higher labour costs. While the rate of inflation moderated in 2023 somewhat relative to 2022, it remained elevated in a ... Read More
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Scandinavia Pet Healthcare Market Summary, Competitive Analysis and Forecast to 2028
... 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The pet healthcare market consists of retail sale of pet supplements, ... Read More
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