Category: Consumer Goods
Romania Consumer Goods
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Home and Garden in Romania
... caused by the energy crisis, stemming from the war in Ukraine. As a result, at constant 2022 prices, home and garden registered a decrease in constant value sales. Euromonitor International's Home and Garden in Romania ... Read More
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Home Improvement in Romania
... of high inflation, more Romanians opted to undertake small home improvement projects themselves, resulting in increased demand for power tools in particular. This was also supported by increased house building, particularly in Bucharest. However, several ... Read More
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Other Pet Food in Romania
... often requires large initial expenses to set up a safe pet environment. Other pets mainly appeal to children and the pandemic encouraged their ownership in order to keep children relaxed and entertained whilst unable to ... Read More
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Dog Food in Romania
... lifting of COVID-19 restrictions from March 2022, which in 2023 led to return to work of office employees who used to work from home, which reduced the time people had for dogs. Due to the ... Read More
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Pet Care in Romania
... due to the high price of utilities, food and fuel resulted in the reduction of purchasing power, which impacted volume growth in the year. This was especially evident in pet food, the largest pet care ... Read More
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Cat Food in Romania
... double-digit growth in the year due to the strong growth of the average unit price due to inflation and the rising costs of manufacturing and distribution. Also, the high price of utilities, food and fuel ... Read More
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Pet Products in Romania
... wellbeing of pets remained important in 2023, especially among urban pet owners, and there was therefore higher growth rates for cat litter and pet healthcare in the year. There was, however, lower growth for other ... Read More
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Sun Care in Romania
... the COVID-19 pandemic in 2020. However, it should be noted that volume sales have not yet returned to pre-pandemic levels as the adverse economic situation and high inflation has put pressure on consumer spending in ... Read More
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Premium Beauty and Personal Care in Romania
... fragrances. The products in these categories are increasingly seen as essential among a wider crossover section of the Romanian population and the rising popularity of premium brands in particular is tied to the loyalty consumers ... Read More
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Colour Cosmetics in Romania
... negative sales growth at the peak of the COVID-19 pandemic in 2020, the category rebounded strongly in 2021, with positive sales growth continuing into 2022 as category volume sales inched closer to 2019 levels. All ... Read More
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Skin Care in Romania
... the result of the increasing interest that Romanian consumers have in the regular use of skin care products to maintain a clear complexion, an interest that is especially common among women, although increasing numbers of ... Read More
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Beauty and Personal Care in Romania
... recorded at the peak of the COVID-19 pandemic in 2020. One of the most important factors underpinning this sales recovery is the removal and lifting of all COVID-19 control measures and social distancing restrictions, including ... Read More
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Fragrances in Romania
... when the impact of the COVID-19 pandemic put substantial pressure on demand for mass fragrances. One of the main reasons for the improved performance of the category in 2022 is the strong influence of direct ... Read More
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Baby and Child-Specific Products in Romania
... and personal care products that are designed specifically for the needs of their babies and children. However, growth rates were under pressure during the year and the category was unable to realise its full potential ... Read More
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Oral Care in Romania
... increased levels of price promotions as well as attractive pricing all-year-round, a move that has been taken by manufacturers in response to growing consumer interest in maintaining the highest standards of oral health and dental ... Read More
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Mass Beauty and Personal Care in Romania
... the impact of high inflation and flagging consumer demand on sales figures. Mass brands remain the default choice for the vast majority of consumers across all categories of beauty and personal care, with mass colour ... Read More
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Hair Care in Romania
... due to high inflation during the year. The most important influence on the category’s strong performance was the complete lifting of social distancing protocols and COVID-19 control measures, which meant that consumers were able to ... Read More
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Bath and Shower in Romania
... the onset of the COVID-19 pandemic and sales soared during 2020 as consumers looked to minimise the risk of coming to contact with the COVID-19 virus. However, with the threat of contagion having fallen substantially ... Read More
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Deodorants in Romania
... that came on household incomes during the year due to high inflation, with the adverse economic impact of the Ukraine conflict being felt acutely by many local consumers. In response, the category’s leading brands constantly ... Read More
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Depilatories in Romania
... category during the year is that the attention of many local people has turned away from retail sales of depilatories and towards alternative hair removal methods, including notably intense pulsed light (IPL) treatments, also known ... Read More
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Men's Grooming in Romania
... on demand for men’s shaving is the enduring popularity of beards, especially our men in their 30s and 40s. While the peak of the fashion for beards has undoubtedly already passed, there are still significant ... Read More
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Romania Fish and Seafood Market
... the forecast period. Our report on the fish and seafood market in Romania provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. ... Read More
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Romania Wearing Apparel Market Outlook (2016-2027)
... 2016 to 2022 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily ... Read More
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Romania Jewellery Market Outlook (2016-2027)
... 2022 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document ... Read More
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Sanitary Protection in Romania
... more demanding and more attentive to the quality of the products they purchase. This helped sanitary protection to register a positive performance in 2022. Euromonitor International's Sanitary Protection in Romania report offers a comprehensive guide ... Read More
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