Category: Consumer Goods & Retailing
Taiwan Consumer Goods & Retailing
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Home Care in Taiwan
... as other features, such as deodorisation, which were integrated into and added value to new product launches. Value growth was also pushed by several rounds of price adjustments, pushed by inflationary pressure, as well as ... Read More
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Surface Care in Taiwan
... 2024, Taiwanese consumers purchased more bathroom cleaners, especially those targeted towards mildew removal. Growth can also be attributed to the constant launch of new product formulae and fragrances. Bathroom cleaners also accounted for the highest ... Read More
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Dishwashing in Taiwan
... dishwashers, automatic dishwashing recorded faster growth than hand dishwashing, although this was from a low base, which makes it easier for the category to record much higher growth rates. Euromonitor International's Dishwashing in Taiwan market ... Read More
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Bleach in Taiwan
... memory, they were more likely to return to their previous consumption habit. In addition, some younger consumers have gradually turned to home care products other than bleach. In addition to surface care products, some consumers ... Read More
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Polishes in Taiwan
... category within home care in value terms in this year. Sales of floor polish and metal polish remained negligible in 2024, and furniture and shoe polish both saw declining trends. Euromonitor International's Polishes in Taiwan ... Read More
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Laundry Care in Taiwan
... due to the increase in spending on products incorporating antibacterial, anti-dust mite, and deodorisation features. The continued move away from standard liquid detergents, as well as fewer concerns over personal hygiene, and therefore less frequent ... Read More
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Home Insecticides in Taiwan
... climate, and the fact it is a subtropical country, continued growth was mostly due to the hotter and more humid weather in the spring and summer seasons in this year. The local weather conditions are ... Read More
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Air Care in Taiwan
... purchasing power, more consumers have been willing to purchase products with clearer benefits for their personal wellbeing. Considering this consumption mindset, more products have been launched by key players and multiple new players in recent ... Read More
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Toilet Care in Taiwan
... more concerned about hygiene in their households. Keeping the bathroom and toilet clean and dry in a sub-tropical country such as Taiwan is crucial. Euromonitor International's Toilet Care in Taiwan market report offers a comprehensive ... Read More
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Jewellery in Taiwan
... its ability to retain value, offer liquidity, and incorporate innovative technologies, such as well-known intellectual property (IP) licensing. Sales of gold jewellery have risen by over 15%, influenced by inflation, risk aversion, and the continued ... Read More
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Writing Instruments in Taiwan
... pens, with business environments increasingly moving away from paper-based processes. As such, pens are primarily used for specific, formal occasions, as the need for writing and recording information is increasingly fulfilled by electronic devices. This ... Read More
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Traditional and Connected Watches in Taiwan
... for connected watches, supported by the demand for a healthier lifestyle. Connected watches have also launched advanced and targeted applications, supporting growth. For example, there are applications tarting outdoor enthusiasts, such as hikers and golfers, ... Read More
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Personal Accessories in Taiwan
... travel-related products such as luggage and bags, consumers were spending a larger portion of their disposable income on leisure activities outside the home. This shift had a noticeable impact on certain sectors, particularly challenging young ... Read More
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Bags and Luggage in Taiwan
... and by July 2024, the number of outbound trips had almost reached 10 million, while inbound tourism remained less than half of this, with over 4.3 million visitors. Euromonitor International's Bags and Luggagein Taiwan report ... Read More
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Microwaves in Taiwan
... a lot more attention in 2024. Despite its higher electricity consumption, microwaves are considered kitchen essentials in Taiwan. As such, household penetration rates of microwaves remained stable in 2024. Built-in microwaves are less popular than ... Read More
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Vacuum Cleaners in Taiwan
... the purchase of vacuum cleaners with stronger functionality due to personal hygiene concerns. Models integrating wet mopping functions, dust mite cleaning and disinfection technology have gained attention in recent years. This led to more brands ... Read More
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Air Treatment Products in Taiwan
... temperatures. Energy subsidies launched by the local government since 2023 have helped consumers replace their existing products with more energy efficient alternatives. The exemption period for Commodity Tax has been further extended over 2024 due ... Read More
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Home Laundry Appliances in Taiwan
... demand for these appliances. Since the pandemic, locals have been more inclined to buy home laundry appliances with disinfection functionality, but this has been gradually replaced by energy efficiency and mildew proof features in more ... Read More
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Food Preparation Appliances in Taiwan
... food preparation appliances continued to decline in 2024. Younger consumers are still more attracted to innovative products with fashionable aesthetics and designs gaining appeal rather than simply stronger functionality. With consumers spending more money on ... Read More
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Consumer Appliances in Taiwan
... for experiences and outbound travel among local consumers, the weaker performance of the housing market and relatively low consumer confidence. In combination, these factors curbed investment in consumer appliances during 2024. On the supply side, ... Read More
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Dishwashers in Taiwan
... dishwashers, in addition to other major appliances. In addition, younger adults have returned to eating in foodservice establishments since the pandemic. With more people also using food delivery services including UBEREATS and Food Panda, this ... Read More
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Refrigeration Appliances in Taiwan
... recover from the COVID-19 pandemic following the reopening of its national borders towards the end of 2022. Many locals travelled aboard after being restricted for over two years and this reduced the spending allocated towards ... Read More
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Small Cooking Appliances in Taiwan
... following a surge in volume sales during the pandemic, air fryers witnessed a strong decline over 2024. Rising prices have also reduced the desire to invest in new small cooking appliances. Faced with higher costs, ... Read More
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Personal Care Appliances in Taiwan
... consumers are more concerned about brand, product design and technological innovations rather than price or sustainability. Tescom from Chicony Electronics Co Ltd in Japan has successfully launched new models and is selling through more retail ... Read More
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Large Cooking Appliances in Taiwan
... chosen to invest in outbound travel and experiences instead of home improvements and appliances. Retail volume sales remained in decline over 2024, although the situation has improved year on year. The weak housing market since ... Read More
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