Category: Consumer Goods & Retailing
Hungary Consumer Goods & Retailing
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Baby and Child-Specific Products in Hungary
... income was squeezed a significant number of consumers reduced their brand loyalty and focused on accessing the best value and the lowest prices. As a result, private label products picked up share in baby and ... Read More
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Fragrances in Hungary
... customer group for these products. The price of both mass and premium fragrances continued to rise sharply in 2023 due to the impact of elevated inflation, in line with the pattern seen across beauty and ... Read More
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Skin Care in Hungary
... number of individuals experiencing sensitive skin or allergies, both manufacturers and consumers are placing a stronger emphasis on clean ingredients and rigorous ingredient checks. Despite this shift, skin care remains a consistently growing and stable ... Read More
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Depilatories in Hungary
... always present the best value with smaller packs of four disposable razors sometimes having the best unit price. As such, consumers are becoming increasingly price-conscious and are carefully examining unit prices and comparing the cost ... Read More
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Oral Care in Hungary
... the ageing population and growing awareness and concerns around oral health. Responding to this demand, Curaprox increased its portfolio and extended its distribution into more retail channels. The brand’s portfolio is aligned to meet the ... Read More
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Beauty and Personal Care in Hungary
... driving demand for specialised products such as therapeutic toothpaste, skin-friendly formulations, and anti-agers. Second, despite facing ongoing inflationary pressures and steep price increases, consumers continued to display a growing commitment to skin care, hair care, ... Read More
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Premium Beauty and Personal Care in Hungary
... products were more accepting of price increases due to a desire for prestige and ownership of a premium lifestyle. Despite the claimed benefits, the main draw of premium beauty and personal care remains the feeling ... Read More
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Sun Care in Hungary
... UV exposure risks, particularly for the face, while sunny periods in the autumn are also becoming more frequent. As awareness of the importance of sun protection grows, consumers are increasingly recognising the need for year-round ... Read More
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Bath and Shower in Hungary
... and Aldi proved successful with these retailers helping to moderate the overall impact of unit price growth on the market. Retailers such as these tried to contain price increases to provide consumers with some relief ... Read More
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Men's Grooming in Hungary
... smooth shave. This has led to a surge in demand for men’s shaving and styling creams tailored to facilitate these needs. Euromonitor International's Men's Grooming in Hungary report offers a comprehensive guide to the size ... Read More
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Colour Cosmetics in Hungary
... make-up. Social media influencers, ‘skinfluencers’ and celebrities highlighted the importance of embracing imperfections and emphasising inner beauty. As such, the trend towards minimal make-up with a focus on skin care continued to gain momentum in ... Read More
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Mass Beauty and Personal Care in Hungary
... modest growth. High inflation and declining purchasing power resulted in many consumers prioritising value for money when shopping for beauty and personal care in 2023. Consequently, there was a notable shift towards purchasing larger-sized packs ... Read More
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Hair Care in Hungary
... lingering impact of COVID-19 and rising inflation, which led consumers to seek more cost-efficient alternatives to hair salon services. Besides the reshuffling of consumer habits during the pandemic, there was a noticeable shift towards integrating ... Read More
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Deodorants in Hungary
... Rossmann’s Isana private label line of deodorant sprays, and each product can be refilled up to five times, thus promoting the retailer’s environmental credentials and supporting the growth of its private label sales. Since their ... Read More
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Rx/Reimbursement Adult Incontinence in Hungary
... rising inflation, consumers were increasingly attracted to reimbursement above retail, allowing them to pay significantly less. This led to a rise in consumers seeking prescriptions for the products, with prescribed incontinence products part or completely ... Read More
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Retail Adult Incontinence in Hungary
... more consumers understanding the benefits of these products and wanting to obtain them when symptoms first occur. Moreover, growing shelf space in retail outlets and increasing product availability led to the growing popularity of retail ... Read More
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Nappies/Diapers/Pants in Hungary
... decline in the birth rate led to a volume decline in newborn nappies, with this segment being the most negatively impacted. Euromonitor International's Nappies/Diapers/Pants in Hungary report offers a comprehensive guide to the size and ... Read More
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Wipes in Hungary
... Personal wipes, moist toilet wipes, baby wipes and general purpose wipes were the only areas to record retail volume rises. The success of general purpose wipes was due to their versatility and wide usage. In ... Read More
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Away-From-Home Tissue and Hygiene in Hungary
... year, it remained positive in most areas, with paper towels and tablecloths being the only areas to record a volume decline, mirroring trends noted in retail tissue. Away-from-home paper towels were mainly sold in hospitals/healthcare, ... Read More
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Menstrual Care in Hungary
... deals and discounts on the landscape, checking the per-piece price of available products and choosing larger-sized ones that offered greater value for money. In addition to double-digit retail value growth, 2023 saw retail volume growth ... Read More
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Tissue and Hygiene in Hungary
... challenged, with consumers adapting their purchasing habits in line with lower disposable incomes. With many consumers unable to purchase their favoured brands, trading down was noted, with a migration seen from internationally known players to ... Read More
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Retail Tissue in Hungary
... in more affordable, economy retail tissue products, with price becoming the key purchasing factor. Consequently, retail volume sales were challenged in all areas apart from facial tissues, with the deepest declines seen in paper towels ... Read More
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Home Products Specialists in Hungary
... one of the highest sets of hikes across Europe and even the world, regarding food-related and core price increases and inflation. However, it is noted that home products specialists manage to maintain sales, despite unit ... Read More
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Apparel and Footwear Specialists in Hungary
... as the channel bounced back from the pandemic restrictions seen previously. However, we also note that inflationary factors have impacted the unit prices of apparel and footwear, which helps to support value growth overall. In ... Read More
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Supermarkets in Hungary
... In 2023, however, the channel is being affected by a number of cross-category trends. Euromonitor International's Supermarkets in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail ... Read More
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