Category: Consumer Goods & Retailing
Ecuador Consumer Goods & Retailing
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Laundry Care in Ecuador
... severe electricity crisis due to drought that hampered hydroelectricity production, leading to frequent blackouts. As such, with consumers being highly price sensitive, powder detergent continued to account for most value sales, as it is significantly ... Read More
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Dishwashing in Ecuador
... led consumers to spend more time at home, and as such were prepared to pay for higher quality hand dishwashing products in particular. Hand dishwashing continued to account for most value sales, though dishwasher ownership ... Read More
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Polishes in Ecuador
... to drought that hampered hydroelectricity production, leading to frequent blackouts. Polishes, often seen as non-essential, were less of a priority for consumers and players responded by reducing stock levels and promotional activity and instead focused ... Read More
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Toilet Care in Ecuador
... for maintaining toilet hygiene. Moreover, the prevailing economic challenges in Ecuador led consumers to exercise caution in discretionary spending, further constraining the demand for toilet care. Euromonitor International's Toilet Care in Ecuador market report offers ... Read More
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Air Care in Ecuador
... living space during challenging times fuelled demand for air care, as it is seen as an affordable way to improve wellbeing. Air care brands leverage this by promoting their products as small luxuries that can ... Read More
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Home Insecticides in Ecuador
... to insecticides and population growth. With increasing awareness of the risks associated with mosquito-borne diseases grows, consumers sought out home insecticides, both as a preventive measure and also for immediate eradication of insects. This supported... ... Read More
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Home Care in Ecuador
... a significant security crisis prompted the newly appointed government of Daniel Noboa to impose nighttime curfews in major cities. These measures were gradually relaxed over the subsequent months. Euromonitor International's Home Care in Ecuador market ... Read More
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Bleach in Ecuador
... due to drought that hampered hydroelectricity production, leading to frequent blackouts. With heightened price sensitivity, more affordable private label gained, particularly as bleach is seen as a generic product, with little to differentiate between branded ... Read More
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Surface Care in Ecuador
... due to drought that hampered hydroelectricity production, leading to frequent blackouts. As such, with consumers being highly price sensitive, multi-purpose cleaners remained one of the best-selling products within surface care. Multi-purpose cleaners are seen as ... Read More
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Ecuador Cigarettes
... industry has caused a substantial price gap between legal products and cigarettes in the illicit market. While a pack of illicit cigarettes costs USD2.00, a pack of legal cigarettes costs more than USD6. The Special ... Read More
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Ecuador Smokeless Tobacco, E-Vapour Products and Heated Tobacco
... of control by the authorities during the review period. However, as it has gained space within the country, the authorities are placing more and more emphasis on its control. This was a category in which ... Read More
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Ecuador Tobacco
... an economic and social crisis that led to a national strike during 2022 and the early departure of Guillermo Lasso's government during 2023. This has led to a severe security crisis that has affected consumption ... Read More
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Ecuador Cigars, Cigarillos and Smoking Tobacco
... population is not accustomed to consuming this type of product. For this reason, a large part of the sales made in the country are generated by international tourists visiting Ecuador. Many of these tourists buy ... Read More
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Ecuador Bath and Shower
... can be attributed largely to the declining use of products such as hand sanitisers, bar soap and liquid soap as the elevated levels of personal hygiene that emerged among the population of Ecuador at the ... Read More
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Ecuador Deodorants
... make ends meet despite working full-time. While the country’s official unemployment rate is relatively low at just 5.2%, the significant numbers of underemployed and underpaid people living in the country remains a major problem. The ... Read More
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Ecuador Mass Beauty and Personal Care
... 28% of value sales in this category are accounted for by direct selling companies. Direct selling players were among the companies most affected by the COVID-19 pandemic and therefore they have also been the ones ... Read More
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Ecuador Sun Care
... child-specific sun care. A number of factors contributed to this exceptional performance. On the one hand, the fact that local people are consulting with dermatologists more often has exposed the need for sun protection to ... Read More
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Ecuador Colour Cosmetics
... the COVID-19 pandemic. In particular, some consumers were still wearing hygienic face masks some of the time during 2022, which meant that they could not also wear colour cosmetics such as facial make up and ... Read More
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Ecuador Hair Care
... this context, for example, categories such as salon professional hair care have seen significant sales growth and this applies not only to the beauty salons where these products are sold, but also chained players in ... Read More
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Ecuador Skin Care
... range of factors that have continued to drive rising consumption. On the one hand, the global trend for using facial care products to prevent premature ageing and have skin that is clear, smooth and obviously ... Read More
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Ecuador Oral Care
... the best sales performances. Against the backdrop of the adverse and complicated economic scenario that Ecuador has been experiencing for the past several years, many local consumers have become much more focused on saving money ... Read More
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Ecuador Baby and Child-Specific Products
... low price, has played a key role in reenergising the category, boosting demand in the midst of a challenging trading scenario due the complicated economic situation in Ecuador. The advent of these Chinese brands has ... Read More
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Ecuador Depilatories
... in the performance, resulting in the brand more than tripling its sales over the course of the review period. In response to the slight decline seen in demand during 2023, during the third quarter of ... Read More
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Ecuador Fragrances
... the clash between the need for direct contact between sales agents and their customers and efforts to minimise physical contact between people at the peak of the pandemic, the leading direct selling companies in beauty ... Read More
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Ecuador Beauty and Personal Care
... in the country. All of these factors combined have generally had a negative effect on consumption, making consumers much more cautious in their spending, especially on non-essential products, and this was evident in the prevailing ... Read More
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