Category: Cosmetics & Personal Care
Ecuador Cosmetics & Personal Care
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Ecuador Bath and Shower
... can be attributed largely to the declining use of products such as hand sanitisers, bar soap and liquid soap as the elevated levels of personal hygiene that emerged among the population of Ecuador at the ... Read More
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Ecuador Deodorants
... make ends meet despite working full-time. While the country’s official unemployment rate is relatively low at just 5.2%, the significant numbers of underemployed and underpaid people living in the country remains a major problem. The ... Read More
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Ecuador Mass Beauty and Personal Care
... 28% of value sales in this category are accounted for by direct selling companies. Direct selling players were among the companies most affected by the COVID-19 pandemic and therefore they have also been the ones ... Read More
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Ecuador Sun Care
... child-specific sun care. A number of factors contributed to this exceptional performance. On the one hand, the fact that local people are consulting with dermatologists more often has exposed the need for sun protection to ... Read More
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Ecuador Colour Cosmetics
... the COVID-19 pandemic. In particular, some consumers were still wearing hygienic face masks some of the time during 2022, which meant that they could not also wear colour cosmetics such as facial make up and ... Read More
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Ecuador Hair Care
... this context, for example, categories such as salon professional hair care have seen significant sales growth and this applies not only to the beauty salons where these products are sold, but also chained players in ... Read More
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Ecuador Skin Care
... range of factors that have continued to drive rising consumption. On the one hand, the global trend for using facial care products to prevent premature ageing and have skin that is clear, smooth and obviously ... Read More
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Ecuador Oral Care
... the best sales performances. Against the backdrop of the adverse and complicated economic scenario that Ecuador has been experiencing for the past several years, many local consumers have become much more focused on saving money ... Read More
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Ecuador Baby and Child-Specific Products
... low price, has played a key role in reenergising the category, boosting demand in the midst of a challenging trading scenario due the complicated economic situation in Ecuador. The advent of these Chinese brands has ... Read More
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Ecuador Depilatories
... in the performance, resulting in the brand more than tripling its sales over the course of the review period. In response to the slight decline seen in demand during 2023, during the third quarter of ... Read More
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Ecuador Fragrances
... the clash between the need for direct contact between sales agents and their customers and efforts to minimise physical contact between people at the peak of the pandemic, the leading direct selling companies in beauty ... Read More
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Ecuador Beauty and Personal Care
... in the country. All of these factors combined have generally had a negative effect on consumption, making consumers much more cautious in their spending, especially on non-essential products, and this was evident in the prevailing ... Read More
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Ecuador Men's Grooming
... as the clean shaven look is no longer considered essential. However, rather than wearing shaggy, unkempt beards, local men are interested in having well-groomed and neatly trimmed beards and this has boosted sales of a ... Read More
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Ecuador Premium Beauty and Personal Care
... its local partner Quifatex SA have begun to revitalise the category with the incorporation of the La Roche-Posay brand into Ecuador. Many higher-income consumers had already had contact with the brand from their travels abroad ... Read More
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Menstrual Care in Ecuador
... spending behaviour, with political instability and rising prices shaping purchasing decisions. This scenario has led consumers to look for cheaper options, boosting the sale of low-cost brands while increasing footfall to the hard discounter channel. ... Read More
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Retail Adult Incontinence in Ecuador
... homes and older care facilities, with administrators frequently advising family members to buy these products for their older relatives. This approach enables each family to select the most appropriate products based on individual requirements and ... Read More
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Wipes in Ecuador
... providing customers with a wide array of choices in terms of variety, quality, and pricing. Private labels have continued to carve out a larger share within various retail chains, including supermarkets and pharmacies. In line ... Read More
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Tissue and Hygiene in Ecuador
... steadily increasing in 2023 to reach a 2% growth by year-end. In addition, unemployment decreased by 3% across 2023. Despite these positive indicators, consumers remained cautious in their spending habits, with factors such as high ... Read More
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Nappies/Diapers/Pants in Ecuador
... addition, the economic impact of rising prices and slower household incomes has shaped purchasing behaviour. Price is a fundamental factor in product choice, although the product's performance remains important. As such, some consumers are much ... Read More
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Away-From-Home Tissue and Hygiene in Ecuador
... variant, with fears surrounding the virus impacting away-from-home leisure activities. Therefore, 2022 was still a complicated year, with a national strike that lasted 18 days, causing people to stay home. 2023 marked the first year ... Read More
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Deodorants in Ecuador
... spent at home. As consumers resumed normal lifestyles in 2022, deodorant use shifted back to higher levels of frequency akin to pre-pandemic levels. In the coastal regions where the weather is warmer and more humid, ... Read More
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Hair Care in Ecuador
... the country has led to higher numbers of people with hair loss. Standard shampoos that claim to stimulate hair growth or that create a volumizing and thickening effect have become more relevant as a consequence, ... Read More
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Men's Grooming in Ecuador
... men and women in recent years, with hair loss becoming a growing issue for some men. This type of shampoo is normally aimed at men for whom hair loss tends to be more noticeable. Supermarkets ... Read More
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Depilatories in Ecuador
... again become more widespread triggering the start of a recovery in sales of depilatories. However, with some pandemic restrictions lingering and national strikes/curfews also a negative factor in 2022, retail volume sales remained below pre-pandemic ... Read More
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Bath and Shower in Ecuador
... considerably. As sales of bath and shower began to normalise, this led to sales decline in 2022, although retail volumes remain well above pre-pandemic levels. One of the big winners during the COVID-19 pandemic was ... Read More
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