Category: Consumer Goods
Portugal Consumer Goods
-
Retail in Portugal
... was particularly high for discounters, convenience stores and general merchandise stores. However, outlet growth was flat in 2023. Although new players reached the market, such as the first Dior store, and strong expansion plans were ... Read More
-
Direct Selling in Portugal
... challenging the channel, and consequently, it struggles to drive sales. This situation was heightened in 2023, when consumers' purchasing power declined, with high inflation rates and growing Euribor taxes further jeopardising the growth of the ... Read More
-
Discounters in Portugal
... some consumers have continued this behaviour in light of rising inflation. These trends have led to positive growth for discounters. Discounters grew above the market average and were conquering share prior to the outbreak of ... Read More
-
Appliances and Electronics Specialists in Portugal
... was driven by rising price points due to ongoing inflation. Therefore, while value was positive, due to consumers' limited budgets, impulse purchases were reduced, and retail volume growth was low. Despite this, a trend for ... Read More
-
General Merchandise Stores in Portugal
... adverse period, selling low-priced products benefited variety stores, with consumers having reduced disposable incomes and searching for affordable price points. This led variety stores to have a competitive edge in 2023, while the demand for ... Read More
-
Home Products Specialists in Portugal
... DIY and decoration options, while pet shops, superstores, home improvement, and gardening stores continued their growing trend. Euromonitor International's Home Products Specialists in Portugal report offers insight into key trends and developments driving the industry. ... Read More
-
Supermarkets in Portugal
... on retailers to ensure stock levels were sufficient. Moving into 2022 and 2023, rising inflation placed further pressure on supermarkets. While price increases led to double-digit retail value growth, players were looking to retain customers, ... Read More
-
Retail E-Commerce in Portugal
... the channel losing share to offline retail as consumers returned to shopping in-store. In 2023, the largest Portuguese e-buyers continued to be aged between 25 and 54 years old, with socioeconomic profiles above the national ... Read More
-
Bleach in Portugal
... to human health and the environment - thereby falling foul of the prominent trends towards health and wellness and eco-consciousness. Moreover, the category saw demand further undermined by the waning consumer interest in products with ... Read More
-
Laundry Care in Portugal
... decline in visible promotional activity, which was less frequent and saw less marked discounts than previously. However, consumers trading down to private label products and lower-priced brands in a challenging economic environment prevented a stronger ... Read More
-
Surface Care in Portugal
... uncertain economic environment. The private label segment was a notable beneficiary of this trend. The challenging economic scenario also weakened volume sales, as many consumers rationalised their spending and cut back on items that were ... Read More
-
Polishes in Portugal
... main challenge facing polishes is its niche status, with the category mostly appealing to older consumers. On the other hand, younger adult consumers tend to opt for multi-purpose products which can also be used for ... Read More
-
Home Care in Portugal
... were already imposed by major players in the second half of 2022. The private label segment reinforced its position in 2023, following an already strong performance in the previous year. Private label continued to benefit ... Read More
-
Air Care in Portugal
... the review period, favouring the development of the air care category. Manufacturer activity remained dynamic with constant new launches and innovation offering a wide variety of scents, adapted to each season, and also expansion in ... Read More
-
Dishwashing in Portugal
... from home to eat in the office and avoiding restaurants due to the difficult economic context. Hand dishwashing managed to outperform automatic dishwashing in both volume and value terms in 2023. Euromonitor International's Dishwashing in ... Read More
-
Toilet Care in Portugal
... during the year. On the other hand, consumers seemed willing to pay higher prices for products that they believed provided more of a guarantee of efficacy. Nonetheless, most categories saw volume sales fall. While this ... Read More
-
Home Insecticides in Portugal
... performance. Despite the long and hot summer seen in the country in 2023, which may have been assumed to offer strong growth opportunities for the category, home insecticides' performance was hampered by very dry, hot ... Read More
-
Portugal E-commerce - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029
... of 11.16%, reaching USD 9.06 billion in five years. The Portugal E-commerce Market has expanded rapidly in recent years, providing exciting potential for online retailers in various industries. According to Eurostat, Portugal is a developed ... Read More
-
Portugal Leather and Footwear Market Outlook (2019-2027)
... data from 2019 to 2022 and forecasts until 2027 which makes the report an invaluable resource for business leaders, decision-makers, consultants, analysts, and other people looking for key industry data in a readily accessible document ... Read More
-
Portugal Wearing Apparel Market Outlook (2019-2027)
... 2019 to 2022 and forecasts until 2027 which makes the report an invaluable resource for business leaders, decision-makers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly ... Read More
-
Large Cooking Appliances in Portugal
... economic constraints due to rising interest rates and high inflation, which has curbed demand for large cooking appliances. Nonetheless, compared to other types of major consumer appliances, such as home laundry or refrigeration appliances, the ... Read More
-
Small Cooking Appliances in Portugal
... and inflation pushed up the cost of living. Promotional activity increased, notably during the summer months, as retailers and manufacturers tried to stimulate sales. Leading brands executed campaigns for major and small appliances, whereby a ... Read More
-
Vacuum Cleaners in Portugal
... entered this segment and existing players are reinforcing their position by launching new models. This has resulted in a wider offering of robots and more affordable prices in what is traditionally an expensive segment. Current ... Read More
-
Food Preparation Appliances in Portugal
... and the high cost of living of Portugal, especially since this is not an essential kitchen appliance. Nonetheless, despite the return to out of home activities and socialisation, families are eating at home more in ... Read More
-
Personal Care Appliances in Portugal
... remain under financial strain in 2023, despite inflation falling slightly, with higher interest rates putting pressure on household budgets. On the other hand, price increases and premiumisation is underpinning current value growth. Consumers are willing ... Read More
Research Assistance
