Category: Consumer Goods
Hungary Consumer Goods
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Menstrual Care in Hungary
... deals and discounts on the landscape, checking the per-piece price of available products and choosing larger-sized ones that offered greater value for money. In addition to double-digit retail value growth, 2023 saw retail volume growth ... Read More
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Tissue and Hygiene in Hungary
... challenged, with consumers adapting their purchasing habits in line with lower disposable incomes. With many consumers unable to purchase their favoured brands, trading down was noted, with a migration seen from internationally known players to ... Read More
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Retail Tissue in Hungary
... in more affordable, economy retail tissue products, with price becoming the key purchasing factor. Consequently, retail volume sales were challenged in all areas apart from facial tissues, with the deepest declines seen in paper towels ... Read More
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Home Products Specialists in Hungary
... one of the highest sets of hikes across Europe and even the world, regarding food-related and core price increases and inflation. However, it is noted that home products specialists manage to maintain sales, despite unit ... Read More
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Apparel and Footwear Specialists in Hungary
... as the channel bounced back from the pandemic restrictions seen previously. However, we also note that inflationary factors have impacted the unit prices of apparel and footwear, which helps to support value growth overall. In ... Read More
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Supermarkets in Hungary
... In 2023, however, the channel is being affected by a number of cross-category trends. Euromonitor International's Supermarkets in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail ... Read More
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Small Local Grocers in Hungary
... their proximity benefits. Whilst small local grocers have also been affected by some cross-category trends (eg price freezes) sales remain strong due to the additional and niche benefits which many small local grocers offer. For ... Read More
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Health and Beauty Specialists in Hungary
... presence of private label options, thus, to meet the needs of price-sensitive consumers seeking cost-effective alternatives. This trend is particularly evident in the health and beauty sector, where growing private label offerings provide a budget-friendly ... Read More
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Appliances and Electronics Specialists in Hungary
... facing increased operational costs, rising labour costs, delivery fees, hikes in the prices of raw materials, and components shortages in some cases. Within this, we note that consumers are switching to energy-efficient appliances, thus, to ... Read More
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Retail in Hungary
... of the highest sets of hikes across Europe and even the world, regarding food-related and core price increases and inflation. Therefore, as consumers become more price-sensitive and face decreasing purchasing power, they have shifted their ... Read More
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Hypermarkets in Hungary
... and Aldi) which offer an increasingly wide range of products at highly competitive prices. Euromonitor International's Hypermarkets in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail ... Read More
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Convenience Retailers in Hungary
... Retailers in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and ... Read More
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Direct Selling in Hungary
... previously seen a rebound after the notable declines during the time of the pandemic. As such, we are now seeing normalisation patterns instead of slumps and spikes. Also, the beauty and personal care industry is ... Read More
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Retail E-Commerce in Hungary
... However, Media Markt is the only name holding a double-digit brand share, due to the fragmented competitive environment. Notably, Media Markt is also the leading brand in appliances and electronics specialists, which is a category ... Read More
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General Merchandise Stores in Hungary
... just under half of all brand share. Indeed, Ecofamily has grown to one of the biggest competitors of international and local store chains. The numbers of its stores are growing, and consumers are attracted by ... Read More
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Discounters in Hungary
... Aldi (Aldi Magyarország Élelmiszeripari Kereskedelmi Bt) and Penny Market (Penny Market Kft), with the latter two neck-and-neck in their consecutive brand shares. Also, interestingly, Lidl is also in a close second place in retail in ... Read More
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Toilet Care in Hungary
... most popular product format for toilet care in 2023, with double-digit retail value growth and retail volume growth. The growing need for these products results from their proven efficiency and a growing demand for toilet ... Read More
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Home Care in Hungary
... with many focusing on essential, necessary spending. Consumers actively looked for the best deals and discounts, buying larger quantities for cheaper prices or migrating to lower-cost brands or private labels. This led to a retail ... Read More
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Bleach in Hungary
... hygiene. Bleach was recommended during this time as a robust, effective, and cheap cleaning solution, which consumers used for general cleaning (floors, surfaces), as well as toilet cleaning. However, retail volume sales declined in 2021, ... Read More
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Air Care in Hungary
... and reduced consumer spending power. As such, consumers focused on necessary purchases and were less interested in air care that was deemed unessential. However, candle air fresheners continued to record positive retail volume growth, boosting ... Read More
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Laundry Care in Hungary
... power. As such, consumers focused on necessary purchases and were less interested in premium laundry care and fine fabric detergents used for intensive care and delicate and gentle fabrics. This led to a significant volume ... Read More
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Home Insecticides in Hungary
... the weak summer season. In addition, consumers were often not interested in coils and ignored the problem of flying insects, which led to the volume sales decline. With high inflation and lower purchasing power, many ... Read More
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Dishwashing in Hungary
... more effective products have supported sales growth. Over a fifth of all households now own a dishwasher in Hungary, following a steady rise in household penetration over the review period. They are usually owned by ... Read More
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Surface Care in Hungary
... window cleaning, sales of window/glass cleaners continued to attract consumers. However, home care disinfectants lost significant volume sales. This product area had seen a boost in retail volume sales during the COVID-19 pandemic, with consumers ... Read More
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Polishes in Hungary
... to rising price points, manufacturers did not support these products, with a lack of promotional activity reducing consumer awareness and the purchasing appeal. As such, many consumers use other cleaners instead of polishes for their ... Read More
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