Category: Consumer Goods
Georgia Consumer Goods
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Georgia Skin Care
... House and pharmacies also expanded the range of brands and products available. This in particular supported growth of dermocosmetics. Other more niche products such as face masks and serums are also growing in popularity. Euromonitor ... Read More
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Georgia Men's Grooming
... range of brands and products available and this also supported increased volume sales. Euromonitor International's Men's Grooming in Georgia report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Nappies/Diapers/Pants in Georgia
... this trend continued into 2023. Consequently, while the volume sales of diapers declined, the value sales continued to grow due to price increases. Diapers maintain the largest market share, while pants remain less popular in ... Read More
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Wipes in Georgia
... affordability over brand recognition. Large package sizes, particularly those containing 100-120 sheets, continue to be favoured by consumers seeking value for money. Additionally, there is a distinct preference among consumers for high-quality wipes for skin ... Read More
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Retail Tissue in Georgia
... of cellulose surged, leading to significant increases in tissue prices. However, in 2023, the price of cellulose decreased, mitigating the upward pressure on prices for tissue products. Intense competition, coupled with parallel imports and pressure ... Read More
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Menstrual Care in Georgia
... pressures continued to be felt in the country throughout the year. Leading players in menstrual care in Georgia maintain high brand loyalty, experiencing growth in both sales and market shares. Despite the competitive landscape, consumers ... Read More
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Away-From-Home Tissue and Hygiene in Georgia
... tissue products in hotels, restaurants, and other hospitality establishments experienced a notable uptick. While the number of international travel trips increased by an impressive 76% during the first half of the year compared to the ... Read More
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Tissue and Hygiene in Georgia
... as dwindling birth rates and heightened price sensitivity among consumers, the product area exhibited resilience, adapting to evolving dynamics. The market not only weathered these obstacles but also showcased an impressive ability to respond to ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia
... incomes of local consumers encouraging strong price competition. As a result, cheap Chinese brands tend to be very popular. Despite the fragmentation, Czech player Ritchy Group has led e-liquids since its launch in 2015. Its ... Read More
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Cigarettes in Georgia
... a result, other trade routes had to be found quickly, with Turkey being one of the main importers, with supplies also coming from Uzbekistan, Kazakhstan, Azerbaijan and Russia. However, the supply disruptions were sorted out ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Georgia
... led to an increase in volume sales, as there was more socialising. The return of tourists also added to volume sales. Distribution through specialist outlets also continued to grow, accounting for most volume sales, with ... Read More
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Oral Care in Georgia
... price sensitivity and the decline in disposable incomes did not lead consumers to switch to less expensive oral care products. Instead, consumers consciously searched for better prices in different channels, such as modern retail, pharmacies, ... Read More
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Mass Beauty and Personal Care in Georgia
... in 2022. For example, socialising, occasions and events have driven the frequency and use of mass beauty and personal care products, encouraging retail value and volume sales. The return to outdoor events has been particularly ... Read More
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Bath and Shower in Georgia
... addition to the normalisation in demand for such products, following the outbreak of COVID-19. Notably, the health pandemic boosted the sales of soap, both bar and liquid formats, thanks to the significant increase in hand ... Read More
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Sun Care in Georgia
... linked to a large number of tourists and emigrants affected by the war in Ukraine. The Georgian market was not sufficiently prepared for a large influx of people, and this led to many items being ... Read More
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Skin Care in Georgia
... such, skin care routines have grown in line with this rising awareness. Increased content focused on skin care and regimes across social media, especially TikTok, has further encouraged consumption, especially among younger Georgians, with skin ... Read More
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Deodorants in Georgia
... encouraged consumers to take part in sports and exercise. These factors drove the demand for deodorants in 2022, with a rising number of social events and occasions boosting use. In addition, a growing number of ... Read More
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Baby and Child-Specific Products in Georgia
... near the sea. In addition, growing awareness about the danger of sun rays encouraged consumers to protect their children's skin. Sun protection cream with high SPF (30, 50) remains the most popular sun care product ... Read More
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Colour Cosmetics in Georgia
... sales of more expensive, premium colour cosmetics. These products are attractive to tourists from Arab countries as the prices of branded goods in Georgia are less expensive. The removal of obligatory mask-wearing in public places ... Read More
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Men's Grooming in Georgia
... the heightened use of grooming products, boosting retail volume sales on the landscape. In addition, growing tourism and migration also boosted the consumption of men’s grooming products in the second half of 2022. Euromonitor International's ... Read More
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Fragrances in Georgia
... number of tourists in 2022 also stimulated retail volume sales, especially for premium fragrances. There is a large number of Arab tourists who purchase premium beauty and personal care goods from Georgia, being able to ... Read More
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Depilatories in Georgia
... for depilatories, with consumers increasing their grooming habits in line with their return to socialising. Women's razors and blades drove retail volume sales growth of depilatories, with these products offering the greatest assortment of goods, ... Read More
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Premium Beauty and Personal Care in Georgia
... where ingredients are more sophisticated and therefore, price points were pushed further upward. While this resulted in retail value sales, it had the potential to negatively impact retail volume sales. However, while most consumers of ... Read More
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Hair Care in Georgia
... and treatments, boosting retail volume sales in these areas. Busy lifestyles drives demand for quick and effective hair treatment while growing consumers' awareness stimulates demand for hair care products. Many consumers were also interested in ... Read More
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Beauty and Personal Care in Georgia
... Georgia, with heightened time outside the home and increased occasions and social events driving the use of beauty products. As such, positive retail value and volume growth were driven by sun care, with consumers returning ... Read More
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