Category: Consumer Goods
Georgia Consumer Goods
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Polishes in Georgia
... products. Thus, polishes are not very popular in Georgia. Shoe polish remains the largest product area in terms of volume and value sales, which has benefitted from the return to common lifestyles after the COVID-19 ... Read More
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Laundry Care in Georgia
... clean better, making them a more suitable option for family consumption. A large proportion of retail shelf space is devoted to powder detergents, particularly in larger pack formats of 2.5 to 3 kg. Liquid detergent ... Read More
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Surface Care in Georgia
... care, with consumers looking for more effective surface care products and well-known brands that are widely available in the modern channel. Nonetheless, price remains important as Georgians are still impacted by high costs of living, ... Read More
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Toilet Care in Georgia
... categories of toilet care. Rising hygiene standards and developments in modern retailing are driving sales of toilet care. Prices remain high in 2023, following the inflationary pressures seen in recent years, and many consumers are ... Read More
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Air Care in Georgia
... consumption of air care products in Georgia. Indeed, air care has become more accessible in regions and remote areas, giving brands an opportunity to target new consumers. The range of air care products in modern ... Read More
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Home Care in Georgia
... general and improved employment levels, which has raised purchasing power for some. However, the rising cost of production has urged producers and importers to increase retail prices. Intense competition between home care manufacturers and retailers ... Read More
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Bleach in Georgia
... unit. Thus, bleach remains an attractive product among consumers looking to economise. The assortment of bleach products is extensive in terms of the variety of packaging sizes available. However, competition in the bleach category is ... Read More
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Home Insecticides in Georgia
... the size of the insect population, with summer the high season for insecticides consumption. In 2023, moderate volume growth was also underpinned by the more stable economic climate and the expansion of modern retailers in ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia
... incomes of local consumers encouraging strong price competition. As a result, cheap Chinese brands tend to be very popular. Despite the fragmentation, Czech player Ritchy Group has led e-liquids since its launch in 2015. Its ... Read More
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Cigarettes in Georgia
... a result, other trade routes had to be found quickly, with Turkey being one of the main importers, with supplies also coming from Uzbekistan, Kazakhstan, Azerbaijan and Russia. However, the supply disruptions were sorted out ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Georgia
... led to an increase in volume sales, as there was more socialising. The return of tourists also added to volume sales. Distribution through specialist outlets also continued to grow, accounting for most volume sales, with ... Read More
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Oral Care in Georgia
... price sensitivity and the decline in disposable incomes did not lead consumers to switch to less expensive oral care products. Instead, consumers consciously searched for better prices in different channels, such as modern retail, pharmacies, ... Read More
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Mass Beauty and Personal Care in Georgia
... in 2022. For example, socialising, occasions and events have driven the frequency and use of mass beauty and personal care products, encouraging retail value and volume sales. The return to outdoor events has been particularly ... Read More
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Bath and Shower in Georgia
... addition to the normalisation in demand for such products, following the outbreak of COVID-19. Notably, the health pandemic boosted the sales of soap, both bar and liquid formats, thanks to the significant increase in hand ... Read More
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Sun Care in Georgia
... linked to a large number of tourists and emigrants affected by the war in Ukraine. The Georgian market was not sufficiently prepared for a large influx of people, and this led to many items being ... Read More
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Skin Care in Georgia
... such, skin care routines have grown in line with this rising awareness. Increased content focused on skin care and regimes across social media, especially TikTok, has further encouraged consumption, especially among younger Georgians, with skin ... Read More
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Deodorants in Georgia
... encouraged consumers to take part in sports and exercise. These factors drove the demand for deodorants in 2022, with a rising number of social events and occasions boosting use. In addition, a growing number of ... Read More
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Baby and Child-Specific Products in Georgia
... near the sea. In addition, growing awareness about the danger of sun rays encouraged consumers to protect their children's skin. Sun protection cream with high SPF (30, 50) remains the most popular sun care product ... Read More
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Colour Cosmetics in Georgia
... sales of more expensive, premium colour cosmetics. These products are attractive to tourists from Arab countries as the prices of branded goods in Georgia are less expensive. The removal of obligatory mask-wearing in public places ... Read More
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Men's Grooming in Georgia
... the heightened use of grooming products, boosting retail volume sales on the landscape. In addition, growing tourism and migration also boosted the consumption of men’s grooming products in the second half of 2022. Euromonitor International's ... Read More
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Fragrances in Georgia
... number of tourists in 2022 also stimulated retail volume sales, especially for premium fragrances. There is a large number of Arab tourists who purchase premium beauty and personal care goods from Georgia, being able to ... Read More
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Depilatories in Georgia
... for depilatories, with consumers increasing their grooming habits in line with their return to socialising. Women's razors and blades drove retail volume sales growth of depilatories, with these products offering the greatest assortment of goods, ... Read More
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Premium Beauty and Personal Care in Georgia
... where ingredients are more sophisticated and therefore, price points were pushed further upward. While this resulted in retail value sales, it had the potential to negatively impact retail volume sales. However, while most consumers of ... Read More
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Hair Care in Georgia
... and treatments, boosting retail volume sales in these areas. Busy lifestyles drives demand for quick and effective hair treatment while growing consumers' awareness stimulates demand for hair care products. Many consumers were also interested in ... Read More
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Beauty and Personal Care in Georgia
... Georgia, with heightened time outside the home and increased occasions and social events driving the use of beauty products. As such, positive retail value and volume growth were driven by sun care, with consumers returning ... Read More
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