Category: Consumer Goods
Georgia Consumer Goods
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Georgia Fragrances
... consumers, especially in the mass segment, opted for small sizes. Women’s fragrances also continued to account for most value sales, accounting for about six-tenths of value sales. An increased number of foreign visitors to cities ... Read More
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Georgia Depilatories
... of the war in Ukraine were mainly ironed out and shop shelves were restocked. Razors and blades continued to be the most popular format, and in particular disposable offerings, with little demand for reusable offerings, ... Read More
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Georgia Beauty and Personal Care
... growth also supported the increased volume sales, partly due to the increased number of immigrants from Russia, as a result of the war in Ukraine. An increased number of foreign visitors also contributed to growth. ... Read More
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Georgia Oral Care
... the best performing product. Within oral care, consumers tend not to be brand loyal, with price the main driver of value sales, and this consumer behaviour continued in 2023. Euromonitor International's Oral Care in Georgia ... Read More
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Georgia Colour Cosmetics
... and mascara performed strongly and with the mass segment in particular, players offered discounts and promotions to support volume sales. A key retailer chain within this segment is beauty specialist Clean House. Euromonitor International's Colour ... Read More
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Georgia Deodorants
... which actually saw volume sales increase. Consumers perceive roll-ons as lasting significantly longer and so represent better value for money. That being said, sprays were still the most popular format. Euromonitor International's Deodorants in Georgia ... Read More
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Georgia Baby and Child-Specific Products
... registered the highest value growth. Another strong performer was sun care, though from a very low base. Georgians tend to spend a significant amount of time outdoors, particularly near the sea. Moreover, there is a ... Read More
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Georgia Premium Beauty and Personal Care
... immigrants also contributed to growth. That being said, mass still accounted for significantly more value sales. Fragrances, and in particular female fragrances, were the most popular premium beauty and personal care product, with over half ... Read More
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Georgia Sun Care
... conscious of the danger of sun exposure and in particular higher SPF offerings, such as SPF 50, saw increased visibility. Dermocosmetics brands that are mainly sold through pharmacies also registered healthy growth, largely supported by ... Read More
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Georgia Skin Care
... House and pharmacies also expanded the range of brands and products available. This in particular supported growth of dermocosmetics. Other more niche products such as face masks and serums are also growing in popularity. Euromonitor ... Read More
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Georgia Men's Grooming
... range of brands and products available and this also supported increased volume sales. Euromonitor International's Men's Grooming in Georgia report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia
... incomes of local consumers encouraging strong price competition. As a result, cheap Chinese brands tend to be very popular. Despite the fragmentation, Czech player Ritchy Group has led e-liquids since its launch in 2015. Its ... Read More
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Cigarettes in Georgia
... a result, other trade routes had to be found quickly, with Turkey being one of the main importers, with supplies also coming from Uzbekistan, Kazakhstan, Azerbaijan and Russia. However, the supply disruptions were sorted out ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Georgia
... led to an increase in volume sales, as there was more socialising. The return of tourists also added to volume sales. Distribution through specialist outlets also continued to grow, accounting for most volume sales, with ... Read More
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Oral Care in Georgia
... price sensitivity and the decline in disposable incomes did not lead consumers to switch to less expensive oral care products. Instead, consumers consciously searched for better prices in different channels, such as modern retail, pharmacies, ... Read More
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Mass Beauty and Personal Care in Georgia
... in 2022. For example, socialising, occasions and events have driven the frequency and use of mass beauty and personal care products, encouraging retail value and volume sales. The return to outdoor events has been particularly ... Read More
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Bath and Shower in Georgia
... addition to the normalisation in demand for such products, following the outbreak of COVID-19. Notably, the health pandemic boosted the sales of soap, both bar and liquid formats, thanks to the significant increase in hand ... Read More
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Sun Care in Georgia
... linked to a large number of tourists and emigrants affected by the war in Ukraine. The Georgian market was not sufficiently prepared for a large influx of people, and this led to many items being ... Read More
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Skin Care in Georgia
... such, skin care routines have grown in line with this rising awareness. Increased content focused on skin care and regimes across social media, especially TikTok, has further encouraged consumption, especially among younger Georgians, with skin ... Read More
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Deodorants in Georgia
... encouraged consumers to take part in sports and exercise. These factors drove the demand for deodorants in 2022, with a rising number of social events and occasions boosting use. In addition, a growing number of ... Read More
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Baby and Child-Specific Products in Georgia
... near the sea. In addition, growing awareness about the danger of sun rays encouraged consumers to protect their children's skin. Sun protection cream with high SPF (30, 50) remains the most popular sun care product ... Read More
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Colour Cosmetics in Georgia
... sales of more expensive, premium colour cosmetics. These products are attractive to tourists from Arab countries as the prices of branded goods in Georgia are less expensive. The removal of obligatory mask-wearing in public places ... Read More
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Men's Grooming in Georgia
... the heightened use of grooming products, boosting retail volume sales on the landscape. In addition, growing tourism and migration also boosted the consumption of men’s grooming products in the second half of 2022. Euromonitor International's ... Read More
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Fragrances in Georgia
... number of tourists in 2022 also stimulated retail volume sales, especially for premium fragrances. There is a large number of Arab tourists who purchase premium beauty and personal care goods from Georgia, being able to ... Read More
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Depilatories in Georgia
... for depilatories, with consumers increasing their grooming habits in line with their return to socialising. Women's razors and blades drove retail volume sales growth of depilatories, with these products offering the greatest assortment of goods, ... Read More
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