Category: Consumer Goods
Bulgaria Consumer Goods
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Premium Beauty and Personal Care in Bulgaria
... premium products, with strong double-digit value growth in fragrances, skin care and hair care. Premium brands benefit from large marketing budgets and have a wide reach on social media where influencers engage with consumers and ... Read More
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Men's Grooming in Bulgaria
... mainly by unit price increases, while volume growth maintained more modest growth rates. Mass products performed better than premium products in 2023 due to price sensitivity. Moreover, it is typically Bulgarian women that shop for ... Read More
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Oral Care in Bulgaria
... Bulgaria. The desire for a youthful, confident smile fuelled the demand for these products. As a result, tooth whiteners and toothpaste, specifically whitening versions, recorded strong value growth, followed closely by dental floss. It is ... Read More
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Colour Cosmetics in Bulgaria
... remained quite high, people preferred to shop for more affordable products, with the exception of premium colour cosmetics sets/kits which are generally bought as a gift for the holidays. Despite rising prices, colour cosmetics witnessed ... Read More
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Sun Care in Bulgaria
... concentrated during the summer season when citizens take holidays and tourists flock to the country. In 2023, the summer season was relatively short-lived in 2023 due partly to bad weather and floods along the coastline. ... Read More
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Deodorants in Bulgaria
... As a result, some deodorant manufacturers increased their prices significantly in 2023. Consequently, Bulgarian consumers shifted towards more affordable options, such as private label and other affordable options in drugstore, which remained cheaper than average ... Read More
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Depilatories in Bulgaria
... An increasing number of girls are starting to shave earlier in life than previously, which is providing a boost to category growth. Euromonitor International's Depilatories in Bulgaria report offers a comprehensive guide to the size ... Read More
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Skin Care in Bulgaria
... popularity of products targeting specific skin concerns. Ingredients like niacinamide, hyaluronic and silicic acid, retinol, and vitamin C remained key favourites among consumers. Moreover, Bulgarian women are starting to use anti-age products earlier in life. ... Read More
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Hair Care in Bulgaria
... hair care’, along with so-called ‘hair cycling,’ which involves rotating different products throughout the week, is being witnessed among Bulgarian consumers. These trends are driving demand for styling products and other hair care products as ... Read More
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Mass Beauty and Personal Care in Bulgaria
... was also a factor as inflation remained stubbornly high. This development has positively impacted the performance of mass brands in several categories, as well as private label. Mass colour cosmetics is one of the best-performing ... Read More
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Retail Tissue in Bulgaria
... less essential, but consumers were put off by price increases and fewer promotions. Boxed facial tissues declined marginally as consumption continued to normalise in the post-pandemic era. The mature toilet paper category registered falling volume ... Read More
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Away-From-Home Tissue and Hygiene in Bulgaria
... channel, hindered sales in 2020 as many establishments were closed. However, despite the category's double-digit value growth, it was unable to reach pre-pandemic levels. Sales recovery has been stifled by inflation and the higher prices ... Read More
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Retail Adult Incontinence in Bulgaria
... demand was due mainly to an expansion of the consumer base for these products. Older people are generally more prone to problems in the urinary tract. Still, many diseases, like multiple sclerosis, diabetes, arthritis or ... Read More
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Tissue and Hygiene in Bulgaria
... some slight increases, as most producers grappled with high costs. The unfavourable demographic situation in Bulgaria is negatively impacting sales of tissue and hygiene. In 2022, the Bulgarian population declined by a record 5.7%, according ... Read More
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Menstrual Care in Bulgaria
... when inflation was still at its peak from 2022. Despite the ongoing decline in the female population of menstrual age, sales of menstrual care are still performing well in volume terms. Consumers are spending more ... Read More
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Nappies/Diapers/Pants in Bulgaria
... very low numbers of babies being born Bulgaria remains at the forefront of the national conversation about negative socioeconomic and demographic trends which have made Bulgaria’s population one of the fastest shrinking in the world. ... Read More
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Wipes in Bulgaria
... since the COVID-19 pandemic, with categories like wet wipes being rediscovered. As people's lives returned to greater normality and more time was spent out of home, the convenience and advantages of personal wipes became more ... Read More
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Apparel and Footwear Specialists in Bulgaria
... into profit margins. There was also a slight decline in the number of outlets. Euromonitor International's Apparel and Footwear Specialists in Bulgaria report offers insight into key trends and developments driving the industry. The report ... Read More
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Home Products Specialists in Bulgaria
... and home furnishing stores that dragged down the overall performance, with home improvements registering constant value growth. Generally, home improvements are seen as more essential, and with consumers being highly price sensitive, due to high ... Read More
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Hypermarkets in Bulgaria
... opening of new outlets also boosted value sales. Euromonitor International's Hypermarkets in Bulgaria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels ... Read More
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Discounters in Bulgaria
... in constant value sales. Several new outlets also opened. Euromonitor International's Discounters in Bulgaria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. ... Read More
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Direct Selling in Bulgaria
... as e-commerce also provides the convenience of direct delivery. In fact, direct selling was one of the worst performing retail channels in 2023. Health and beauty remained the most popular product area within direct selling, ... Read More
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General Merchandise Stores in Bulgaria
... channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and ... Read More
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Supermarkets in Bulgaria
... of value sales, with value sales almost on par with small local grocers. Euromonitor International's Supermarkets in Bulgaria report offers insight into key trends and developments driving the industry. The report examines all retail channels ... Read More
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Convenience Retailers in Bulgaria
... in other grocery retailers. In addition, there is a degree of restructuring going on, with some of the larger grocery retailers such as supermarkets launching formats that compete directly with convenience retailers. As such, some ... Read More
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