Category: Consumer Goods
Bulgaria Consumer Goods
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Bulgaria Tobacco
... remains very popular due to its low price point, especially among older generations in Bulgaria. There was a marginal decline in cigarette volume sales over 2023, due to rising consumer awareness of the harm caused ... Read More
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Bulgaria Cigarettes
... the last year. Millennials and Gen Z smokers are more likely to combine smoking of traditional cigarettes with e-cigarettes as a way of gradually weaning off traditional cigarettes. Cigarette brands are also struggling to compete ... Read More
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Bulgaria Cigars, Cigarillos and Smoking Tobacco
... large consumer base of cigar and cigarillo smokers are switching to cheaper alternatives, such as cigarettes and smoking tobacco. Economy cigarillos continue to grow their share compared to other price bands. Fine cut tobacco was ... Read More
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Bulgaria Pet Care
... the pet care market as dogs and cats continued to be the main pet population in the country. Value growth continued to be higher than volume growth based on improved pet food quality and price ... Read More
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Bulgaria Cat Food
... of volume sales remain pet humanisation, rising awareness of the nutritional and health benefits of prepared food products and increasing appreciation of the greater convenience they provide compared to home-made alternatives. Even among the many ... Read More
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Bulgaria Other Pet Food
... high level. Category growth will be based mainly on increasing knowledge among the owners of other pets on how to best provide their pets with healthy nutrition. While inflation is slowing, most other pet food ... Read More
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Bulgaria Pet Products
... and entertainment. Pet humanisation is also ongoing while growing urbanisation and increased numbers of single-person households is strengthening the relationship between people and their pets, making them family members. This process is reflected in the ... Read More
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Bulgaria Dog Food
... owners' higher awareness of the health and nutritional benefits of industrial food. Many Bulgarians have remained willing to trade up despite the high cost of living, which is testament to the strength of the pet ... Read More
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Fragrances in Bulgaria
... lifting of all pandemic restrictions during 2022 resulted in Bulgarians spending more time out of their homes, returning to work/school and social activities, which had a positive impact on the performance of fragrances. In Bulgaria, ... Read More
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Beauty and Personal Care in Bulgaria
... growth in current value terms, with double-digit increases across most categories. Although price increases led to changes in consumer spending, resulting in some trading down to more affordable options, most categories grew in retail volume ... Read More
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Baby and Child-Specific Products in Bulgaria
... skin care products in Bulgaria. Overall, this was the best performing children’s category in retail volume and current value terms. In urban areas, the deterioration in air and water quality brought about by pollution is ... Read More
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Bath and Shower in Bulgaria
... interest of price-conscious consumers most affected by the cost-of-living crisis. Lidl and dm both gained an advantage from store network expansion in 2023, with better coverage in smaller urban areas where consumers typically subsist on ... Read More
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Premium Beauty and Personal Care in Bulgaria
... premium products, with strong double-digit value growth in fragrances, skin care and hair care. Premium brands benefit from large marketing budgets and have a wide reach on social media where influencers engage with consumers and ... Read More
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Men's Grooming in Bulgaria
... mainly by unit price increases, while volume growth maintained more modest growth rates. Mass products performed better than premium products in 2023 due to price sensitivity. Moreover, it is typically Bulgarian women that shop for ... Read More
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Oral Care in Bulgaria
... Bulgaria. The desire for a youthful, confident smile fuelled the demand for these products. As a result, tooth whiteners and toothpaste, specifically whitening versions, recorded strong value growth, followed closely by dental floss. It is ... Read More
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Colour Cosmetics in Bulgaria
... remained quite high, people preferred to shop for more affordable products, with the exception of premium colour cosmetics sets/kits which are generally bought as a gift for the holidays. Despite rising prices, colour cosmetics witnessed ... Read More
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Sun Care in Bulgaria
... concentrated during the summer season when citizens take holidays and tourists flock to the country. In 2023, the summer season was relatively short-lived in 2023 due partly to bad weather and floods along the coastline. ... Read More
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Deodorants in Bulgaria
... As a result, some deodorant manufacturers increased their prices significantly in 2023. Consequently, Bulgarian consumers shifted towards more affordable options, such as private label and other affordable options in drugstore, which remained cheaper than average ... Read More
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Depilatories in Bulgaria
... An increasing number of girls are starting to shave earlier in life than previously, which is providing a boost to category growth. Euromonitor International's Depilatories in Bulgaria report offers a comprehensive guide to the size ... Read More
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Skin Care in Bulgaria
... popularity of products targeting specific skin concerns. Ingredients like niacinamide, hyaluronic and silicic acid, retinol, and vitamin C remained key favourites among consumers. Moreover, Bulgarian women are starting to use anti-age products earlier in life. ... Read More
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Hair Care in Bulgaria
... hair care’, along with so-called ‘hair cycling,’ which involves rotating different products throughout the week, is being witnessed among Bulgarian consumers. These trends are driving demand for styling products and other hair care products as ... Read More
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Mass Beauty and Personal Care in Bulgaria
... was also a factor as inflation remained stubbornly high. This development has positively impacted the performance of mass brands in several categories, as well as private label. Mass colour cosmetics is one of the best-performing ... Read More
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Retail Tissue in Bulgaria
... less essential, but consumers were put off by price increases and fewer promotions. Boxed facial tissues declined marginally as consumption continued to normalise in the post-pandemic era. The mature toilet paper category registered falling volume ... Read More
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Away-From-Home Tissue and Hygiene in Bulgaria
... channel, hindered sales in 2020 as many establishments were closed. However, despite the category's double-digit value growth, it was unable to reach pre-pandemic levels. Sales recovery has been stifled by inflation and the higher prices ... Read More
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Retail Adult Incontinence in Bulgaria
... demand was due mainly to an expansion of the consumer base for these products. Older people are generally more prone to problems in the urinary tract. Still, many diseases, like multiple sclerosis, diabetes, arthritis or ... Read More
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