Category: Beverages
Greece Beverages
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RTD Coffee in Greece
... opt for fresh ground coffee rather than RTD coffee. The very high penetration of outlets serving take away coffee is also a challenge for RTD coffee, as it gives locals proximity and widespread accessibility to ... Read More
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Tea in Greece
... categories. Tea volume is decreasing faster than the hot drinks average due to the lack of an established consumer base and tea culture in Greece, given that Greece remains largely a coffee-driven market when it ... Read More
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Other Hot Drinks in Greece
... to cut down on indulgence products during a time of economic strain. Added to this, there were no major developments in the category to attract consumer interest and drive category performance. The shift towards healthier ... Read More
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Energy Drinks in Greece
... and continues to grow. Factors that are contributing to growth include the re-opening of the market post-pandemic, with consumers having busy lifestyles once more, boosting demand for energy drinks. The re-opening of nightclubs and recovery ... Read More
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Bottled Water in Greece
... increased in 2024 due to high temperatures, as the weather is a key driver of impulse sales. Current value sales were supported by this trend, as the price of bottled water in convenience stores and ... Read More
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Juice in Greece
... has also been subject to price hikes, the increase was weaker than in chilled juice as they were less affected by energy prices. Given the consumer price sensitivity, there was a noticeable migration to private ... Read More
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Carbonates in Greece
... best performing brand in this category, although other brands rolled out this flavour year on year. PepsiCo IVI SA entered the pink grapefruit category at the end of 2023 with the launch of Ivi Pink ... Read More
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Concentrates in Greece
... consecutive year, highlighting the lack of consumer interest in these soft drinks. The category is dated; hence manufacturers are not prioritising investment or innovation, focusing instead on categories with better growth potential. The overall decline ... Read More
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Greece Beer and Cider Market Insights 2024
... company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.Key insights and drivers behind the beer and cider market performance Scope According to the European Commission, Greece’s economy achieved a growth ... Read More
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Sports Nutrition in Greece
... general wellbeing. This is contributing to the rising number of consumers who regularly visit the gym and the concomitant growth in the demand for sports nutrition. The category has become far more mainstream in its ... Read More
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Greece: Malt Liquors and Malt Industry Overview 2020-2028
... years 2020 to 2028. Gain insights into market drivers, opportunities, challenges, and constraints, providing a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a global site ... Read More
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Greece: Beverages Industry Overview 2020-2028
... 2020 to 2028. Gain insights into market drivers, opportunities, challenges, and constraints, providing a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a global site license. Read More
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Greece: Wines Industry Overview 2020-2028
... 2020 to 2028. Gain insights into market drivers, opportunities, challenges, and constraints, providing a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a global site license. Read More
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Greece: Soft Drinks and Bottled Waters Industry Overview 2020-2028
... spanning the years 2020 to 2028. Gain insights into market drivers, opportunities, challenges, and constraints, providing a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a ... Read More
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Greece: Spirits Industry Overview 2020-2028
... 2020 to 2028. Gain insights into market drivers, opportunities, challenges, and constraints, providing a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a global site license. Read More
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Greece Yoghurt and Sour Milk Products
... significant place in the Greek diet, serving not just as a breakfast staple, but also as a versatile ingredient in various dishes. Growth is being largely driven by a decisive shift towards healthier options, with ... Read More
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Greece Plant-Based Dairy
... volume terms in 2024. Consumers often associate plant-based products with healthier dietary choices, and this perception has fuelled the category's expansion. In addition, the market has seen an influx of new brands and an expansion ... Read More
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Greece Dairy Products and Alternatives
... Although there will be an uptick in current value growth, this increase will be driven primarily by inflationary pressures resulting from the ongoing global conflicts in the Middle East and Ukraine, rather than a genuine ... Read More
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Greece Drinking Milk Products
... adverse weather conditions, inflation and supply chain issues, have placed downward pressure on demand. The impact of Hurricane Daniel, which devastated parts of Greece in late 2023, has had a profound and lasting effect on ... Read More
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Greece HW Hot Drinks
... about the potentially harmful health effects of consuming ultra-processed food and drink and artificial additives, such as colourings, preservatives, flavourings and sweeteners. Hot drinks products carrying a natural claim witnessed a third consecutive year of ... Read More
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Greece HW Soft Drinks
... health problems, including obesity, type 2 diabetes and hypertension. Sugary soft drinks have come under particular scrutiny for their potential part in the increasing prevalence of childhood obesity in many markets around the world, including ... Read More
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Greece Wine
... meant Greek consumers went out less, which limited the on-trade performance in 2023. Wine benefits from the strong wine culture in Greece, and low prices in comparison to spirits. However, consumers reduced the frequency of ... Read More
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Greece Beer
... due to the decrease in total volume sales of the dominant category, lager, with other types seeing growth. Meanwhile, draft beer performed well in modern on-trade establishments. However, glass bottles was hit by reduced footfall ... Read More
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Greece Rtds
... in 2023 were Tails premium RTD cocktails to share, in four versions, and The Locals single-serve RTD cocktails. Meanwhile, Le Coq posted dynamic total volume growth in 2023, benefiting from wide distribution which brought high ... Read More
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Greece Spirits
... in on-trade consumption as off-trade volume sales continued to decline, signalling a shift back to the on-trade channel with the post-Coronavirus (COVID-19) reopening of the market. The decline in off-trade volume sales was also informed ... Read More
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