Category: Beverages
Bulgaria Beverages
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Juice in Bulgaria
... somewhat hampered by ongoing economic uncertainty. The increasing financial strain on consumers, exacerbated by rising prices and diminishing purchasing power, has led to the highest unit price growth in the juice category. However, the overall ... Read More
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Other Hot Drinks in Bulgaria
... for low-sugar drinks. Despite competitive pricing, malt-based and other plant-based hot drinks have not significantly expanded their customer base. Euromonitor International's Other Hot Drinks in Bulgaria report offers a comprehensive guide to the size and ... Read More
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RTD Tea in Bulgaria
... associated with summer, such as pear and plum, to encourage year-round consumption. For example, Xixo by Hell Energy Drinks has launched a pear and black tea variant aimed at being enjoyed throughout the year. Euromonitor ... Read More
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Soft Drinks in Bulgaria
... leading consumers to become increasingly price-sensitive. This shift in behaviour is evident as individuals reduce expenditure on non-essential items. The cost of living crisis is particularly driving the performance of private label lines, which are ... Read More
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Coffee in Bulgaria
... of instant coffee users is aging, with challenges in attracting new consumers. Despite this, the post-pandemic return to hectic lifestyles has reignited interest in instant coffee mixes, especially for on-the-go consumption. This trend is driven ... Read More
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Sports Drinks in Bulgaria
... activity trends, there is a heightened awareness of the importance of hydration during and after exercise, further supporting the sports drinks’ expansion. Euromonitor International's Sports Drinks in Bulgaria report offers a comprehensive guide to the ... Read More
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Bulgaria Beverages Consumption Trends and Forecasts Tracker, Q2 2023
... latest industry performance and developments on a quarterly basis, covering - Top line consumption volumes for Q2-2023 vs Q2-2022, moving annual totals (MAT), full year 2022 provisional data and 2023 forecasts for all beverage categories. ... Read More
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Bulgaria Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights
... cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections. Key insights and drivers behind the Beer and Cider market ... Read More
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Plant-Based Dairy in Bulgaria
... dairy category, as they are generally consumed by more affluent consumers. Many companies avoided passing on cost increases in 2023, while others like Delishu standardised prices across its portfolio of different flavours. Euromonitor International's Plant-based ... Read More
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Yoghurt and Sour Milk Products in Bulgaria
... value sales were slightly positive based on higher unit prices, especially at the beginning of the year. Consumers have remained price sensitive with the private labels of retailers such as Kaufland and Billa remaining popular. ... Read More
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Drinking Milk Products in Bulgaria
... milk products saw positive growth in current value terms, as inflation remained high and pushed up retail prices. Niche categories such as goat’s milk have also seen demand fall, as these are higher priced than ... Read More
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Other Dairy in Bulgaria
... inflation and price growth, especially at the beginning of the year. Only shelf stable dairy desserts continue to decrease both in volume and value sales, due to the increasing trend toward fresh products and consumer’s ... Read More
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Alcoholic Drinks in Bulgaria
... rise in unit prices and stock problems among manufacturers, importers, distributors and retailers, leading to profit loss. Euromonitor International's Alcoholic Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the ... Read More
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Rtds in Bulgaria
... pre-pandemic levels as on-trade recovery remains slow to return to normality. Moreover, the category was hampered by inflation and a reduction in consumer purchase power in 2022. On the other hand, current value sales saw ... Read More
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Wine in Bulgaria
... increases. As a result, most local consumers sought to limit spending, which thereby limited consumption. Nevertheless, domestic travel resumed and wine tourism began to recover. Many boutique producers, such as Yalovo, whose owner won the ... Read More
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Cider/Perry in Bulgaria
... sales were recorded, reflecting soaring inflation and the concomitant increases in average unit prices. The development of this category is a result of the global trend towards low-alcohol and long drinks, especially among younger and ... Read More
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Beer in Bulgaria
... volume sales continued recovering post-pandemic, consumer foodservice has been hampered somewhat by weak foreign tourism and the delayed summer season. The proximity to the war in Ukraine saw many foreign tourists cancel reservations, and German ... Read More
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Spirits in Bulgaria
... premiumisation trend continued as Bulgarians increasingly favour high-quality products. However, price consciousness has led many local consumers to seek out price promotions amongst their favourite brands. Players have responded by offering added value in the ... Read More
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Spirits Market in Bulgaria to 2027
... to 2022 and forecasts until 2027 which makes the report an invaluable resource for business leaders, decision-makers, consultants, analysts, and other people looking for key industry data in a readily accessible document with clearly presented ... Read More
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Bulgaria Beer and Cider Market Overview by Category, Segment and Price Dynamics, Company, Brand, Distribution and Packaging Insights and Case Studies
... the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections. Key insights and drivers behind the Beer ... Read More
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Sports Nutrition in Bulgaria
... sports and training venues which suffered during the national lockdowns that were mandated during the COVID-19 global coronavirus pandemic. The growing sports culture among Bulgarians is a lasting trend, especially among the urban younger generation. ... Read More
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Bulgaria Spirit Market Outlook (2019-2027)
... 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document ... Read More
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Bulgaria Dairy Product Market Outlook (2019-2027)
... 2019 to 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily ... Read More
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Naturally Healthy Beverages in Bulgaria
... these beverages, as well as vitamins that naturally boost one’s general health and immune system. Higher priced NH tea brands such as Arizona (Nova Trade OOD) and Yogi Tea (Smart Organic AD) also registered healthy ... Read More
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Better For You Beverages in Bulgaria
... retailers. Demand was mainly driven by strong new launch activities by brand owners such Coca-Cola HBC Bulgaria AD with its new improved taste Coca-Cola Zero Sugar and Cappy lemonade with reduced calories and sweeteners. Local ... Read More
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