Category: Apparel
Europe Apparel
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Womenswear in Portugal
... inflation rates have impacted overall purchasing power, adapting consumers’ purchasing habits. Euromonitor International's Womenswear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
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Sportswear in Portugal
... a rising number of Portuguese consumers practising a sporting activity on a more regular basis, often running, cycling or hiking. Portugal benefits from good weather conditions, favouring outdoor activity, while many consumers appreciate that these ... Read More
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Hosiery in Hungary
... shorter dresses and skirts that leave much of the leg exposed. Recent years have seen a huge increase in the popularity of wearing jeans and long trousers among Hungarian women, although until recently this was ... Read More
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Apparel Accessories in Hungary
... important influence on waning demand for warm scarves, hats and gloves was the very mild weather that was experienced in Hungary during winter 2022/2023, which meant that there was far less need for warm hats, ... Read More
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Childrenswear in Portugal
... men and womenswear, as parents adapted purchasing habits in line with inflation. Euromonitor International's Childrenswear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Apparel and Footwear in Hungary
... of all European countries during the year after experiencing double-digit inflation over the course of 2022. This led to further substantial increases in average unit price across all categories of apparel and footwear, following double-digit ... Read More
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Womenswear in Spain
... which impacted disposable incomes. While the rate of inflation showed signs of easing, due to lower energy prices, consumers exercised a degree of caution when it came to discretionary spending. At the same time, retailers ... Read More
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Jeans in Spain
... children throughout the year. The casualisation of workwear also boosted demand for jeans, although this was partially counteracted by the athleisure trend, as more local consumers chose to wear tracksuit bottoms (men) and leggings/yoga pants ... Read More
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Jeans in Sweden
... jeans struggled with retail volume growth, with consumers increasingly trading up for more premium and durable alternatives. As such, while retail value sales have surpassed pre-pandemic levels, retail volume sales will struggle to reach those ... Read More
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Apparel Accessories in Sweden
... being needed). Euromonitor International's Apparel Accessories in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis ... Read More
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Footwear in Hungary
... sneakers and trainers, especially sports-inspired footwear, over formal leather shoes and boots. Both men and women now consider designer sneakers and trainers from leading brands not only to be appropriately stylish footwear, but also as ... Read More
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Childrenswear in Spain
... exposed to rising interest rates, given the high concentration of variable-rate mortgages, Spanish parents saw a decline in their real disposable incomes. As such, consumers increasingly prioritised price as a deciding factor when purchasing children’s ... Read More
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Hosiery in Spain
... rates, which led a significant number of local consumers to trade down from branded ranges to cheaper, private label offerings. Unusually hot summer temperatures also had a negative impact on demand, with local consumers wearing ... Read More
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Jeans in Portugal
... with various garments and footwear, in both formal and informal settings. Working from home continues to be commonplace in Portugal, and a more casual style continues to be well-accepted in the office. This continues to ... Read More
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Childrenswear in Hungary
... significant shift towards more budget-friendly options that was seen in baby and toddler wear during the year as hard-pressed Hungarian parent turned to low-cost retailers such as Lidl, Tesco, Pepco, KiK and Takko when purchasing ... Read More
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Jeans in Hungary
... surge seen in demand for economy men's jeans, while in women’s jeans, the corresponding trend was the spike in demand for standard women's jeans. This divergence stems primarily from the tendency of men to gravitate ... Read More
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Sportswear in Hungary
... the country have been major factors contributing to this trend. The profile of football is improving in Hungary at a time when two Hungarian football players have established high profiles in the prestigious English Premier ... Read More
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Menswear in Spain
... trend. With many households exposed to rising interest rates, given the high concentration of variable-rate mortgages, Spaniards saw a decline in their real disposable incomes. While the rate of inflation showed signs of easing during ... Read More
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Apparel Accessories in Spain
... remaining regulations regarding the wearing of face masks in July 2023. The performance of the category was very much impacted by the pandemic, when there was a huge increase in demand for face masks, which ... Read More
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Womenswear in Sweden
... primarily driven by inflation and rising unit prices. Euromonitor International's Womenswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail ... Read More
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Hosiery in Sweden
... the COVID-19; however, the cost-of-living crisis, brought on by inflation and rising unit prices, contributed to a decline in 2023. This is particularly the case as hosiery is often purchased as an add-on or supplementary ... Read More
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Sportswear in Sweden
... an even larger interest in their health than before. Additionally, social distancing restrictions boosted outdoor-oriented apparel and footwear. With the return to normal following the pandemic, sports-inspired apparel and footwear received an upswing, with social ... Read More
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Childrenswear in Norway
... same fluctuations as other apparel categories during the pandemic, it was still impacted by similar dynamics, with parents often shopping for their children at the same time as when buying for themselves. As such, the ... Read More
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Sportswear in Norway
... with which they undertook activities such as hiking, running, and skiing. As a result, sportswear performed well years in 2020 and 2021. Growth in 2022 was more in line with other apparel categories. In 2023, ... Read More
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Menswear in Norway
... prices. This follows two years of growth thanks to a return to in-store shopping and social events post-pandemic. In 2022, the increase in weddings, business and other social events boosted demand for semi-formal and formal ... Read More
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