Category: Apparel
Europe Apparel
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Personal Accessories in France
... comparatively sluggish performance is due to a confluence of factors, including rather gloomy weather during the first half of the year, leading to a reduced consumer footfall in shopping areas. While tourists and visitors came ... Read More
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Menswear in Germany
... back to working in the office and travelling. The return to working more frequently at the office instead of at home – whether as part of hybrid measures or completely in-person – as well as ... Read More
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Apparel Accessories in Germany
... continue to rise, whether in private gatherings with friends and family, travelling, or spending greater time in the workplace, local consumers are searching for apparel accessories to personalise their outfits. The need for accessories to ... Read More
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Sportswear in Germany
... part of daily lives or outside of work, but also as it is increasingly combined with workwear. As post-pandemic workdays evolve in Germany, including via remote or hybrid models, sports-inspired apparel and footwear both offer ... Read More
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Womenswear in Germany
... across the largest category of apparel and footwear, with some shifts evident in terms of purchasing behaviour. Consumers in Germany have started to become more open to the second-hand market, seen as a cost-saving and ... Read More
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Hosiery in Germany
... Both sheer and non-sheer hosiery are performing positively in volume terms, regardless of seasonality. However, value sales are surging in 2024, mainly due to inflation and the increasing cost of production, especially for high-quality materials, ... Read More
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Apparel and Footwear in Germany
... unpredictable circumstances and global instability. Consumers remain cautious with their spending as high inflation persists in Germany, despite a marginal slowdown during the year, which is encouraging shopping in physical stores where they can check ... Read More
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Childrenswear in Germany
... hand, costs of production continue to rise due to the elevated prices of energy and the influence of economic instability. Boys’ apparel and girls’ apparel, on the other hand, are recording marginally more positive performances ... Read More
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Footwear in Germany
... players. Despite fluctuating consumer confidence, where inflation, despite slowing, and rising production costs continue to pose challenges, there is some stability in the category. Euromonitor International's Footwear in Germany report offers a comprehensive guide to ... Read More
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Jeans in Germany
... has been observed, especially in men’s jeans, with super premium men’s jeans recording more impressive growth rates compared to other price segments. However, another fall in demand for men’s economy jeans is having an impact ... Read More
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Hosiery in Austria
... to reassess their purchasing habits. Despite a slight slowdown in inflation compared to 2023, the cost of living crisis remained a persistent issue for Austrian consumers, forcing many to prioritise essential spending over discretionary items. ... Read More
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Jeans in Austria
... rising production costs rather than increased consumer demand. This decline in retail volume reflected shifts in consumer preferences and changing fashion trends in Austria, with consumer increasing purchasing skirts and trousers. Euromonitor International's Jeans in ... Read More
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Sportswear in Austria
... and footwear markets. One of the key drivers of sales was the ongoing rise of sports-inspired footwear, which recorded strong retail value growth of 4%. This growth was primarily driven by consumers' increasing demand for ... Read More
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Apparel and Footwear in Austria
... rates were lower compared to 2023, Austrian consumers remained cautious, prioritising essential items such as energy, and rent, while placing less emphasis on fashion and footwear purchases. This shift in priorities had a noticeable impact, ... Read More
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Womenswear in Austria
... navigating the challenges of the cost-of-living crisis and prioritising essential items over fashion purchases. With inflation still a concern in 2024, many consumers opted for more practical spending choices, leading to more cautious purchasing behaviour ... Read More
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Menswear in Austria
... of living crisis. With many focusing on essential purchases rather than non-essential fashion, retail volume growth in menswear sales saw a decline of 1%. However, employees' return to the office contributed to positive retail volume ... Read More
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Childrenswear in Austria
... points, consumer demand reduced, leading retail volume sales to fall by 1%. Among the subcategories in childrenswear, girl's apparel saw the largest retail value growth. This was aided by ongoing demand for clothing suited to ... Read More
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Apparel Accessories in Austria
... inflation and high production costs, which drove up the prices of accessories. As a result, while the volume of accessories sold decreased, the increased retail prices helped sustain value growth in the sector. Euromonitor International's ... Read More
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Footwear in Austria
... prices in the sector, with many Austrian shoppers becoming more cautious with their discretionary spending, particularly in non-essential categories. Euromonitor International's Footwear in Austria report offers a comprehensive guide to the size and shape of ... Read More
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Traditional and Connected Watches in Switzerland
... significantly slower than the double-digit growth in retail value and volume seen in 2023. This slowdown reflects a combination of factors, including ongoing economic pressures and shifting consumer behaviours. Amid the cost of living crisis ... Read More
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Womenswear in Ukraine
... of Ukraine prompted millions of women to flee the country with their children. Nonetheless, in 2024, sales remained significantly below the levels seen immediately before the Russian invasion in both volume and value terms. Migration ... Read More
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Menswear in Ukraine
... products at the expense of unbranded ones. During the year, the menswear category continued to evolve in the context of the war conditions in the country. Millions of women who frequently used to buy apparel ... Read More
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Personal Accessories in Switzerland
... stagnant performance, reflecting cautious purchasing behaviours among consumers. Switzerland's high consumer purchasing power remained a positive factor, yet persistently below-average consumer sentiment continued to lead to restrained spending. While inflation in Switzerland remained relatively low ... Read More
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Apparel and Footwear in Ukraine
... response to the war following Russia’s invasion of the country in 2022. War-related issues such as the overall stress and uncertainty about the future, the large number of people involved in defending Ukraine and the ... Read More
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Bags and Luggage in Switzerland
... and luggage suffered due to cautious purchasing behaviour, as consumers became more hesitant in their spending. Consequently, luggage, business bags, backpacks, small bags, and crossbody bags all experienced a drop in retail volume sales, with ... Read More
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