Category: Apparel
Asia Apparel
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Hosiery in Turkey
... consumers reigning in expenditure. Rising health-awareness in Turkey has made consumers more aware of poor foot hygiene and its link to toenail fungus. Locals are realising this condition can be prevented by changing hosiery frequently ... Read More
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Childrenswear in Turkey
... Turkish parents continued to see a decline in real disposable incomes. As such, consumers prioritised price when shopping for many goods including children’s clothing. Demand remained strong for more affordable mainstream brands, such as those ... Read More
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Apparel and Footwear in Turkey
... devaluation of the Turkish Lira and soaring retail prices. As the economic crisis evolved, price-sensitive consumers were increasingly drawn to more affordable products while the more affluent population continued to opt for luxury brands. With ... Read More
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Sportswear in Turkey
... consumers increasingly demand technology that adds value, and manufacturers will increasingly be expected to develop and introduce more technologically advanced products. The rising interest in running is driving demand for performance-oriented sportswear tailored for comfort ... Read More
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Childrenswear in Taiwan
... number of functional benefits, such as odour-control, anti-UV, cool feel, and moisture-absorption, to target rising demand in outdoor activities. Higher levels of sports and activities is driving functional needs, with the need to adapt to ... Read More
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Footwear in Taiwan
... and performance footwear. In the face of economic uncertainty consumers tend to prioritise multi-purpose footwear. Brands like The North Face and Arc'teryx have extended their sports footwear lines as part of strategic efforts to expand ... Read More
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Womenswear in Taiwan
... keen to travel overseas and this diverted expenditure away from apparel and footwear. According to trade sources, sales of international boutique womenswear brands declined in line with lower domestic consumption, although this is mainly due ... Read More
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Menswear in Taiwan
... whether the trend will change in the future as various new core styles have emerged in 2024. Taiwan’s street fashion is now in a state of continuous growth and style diversification, with new brands and ... Read More
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Hosiery in Taiwan
... traditional sheer hosiery is worn during the very warm summer, consumers are replacing functional sheer tights with sunscreen, elastic or ice silk materials. The product’s image is perceived to be outdated among young generations. Nevertheless, ... Read More
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Apparel and Footwear in Taiwan
... of casualwear, sportswear, walking shoes, and travel-related supplies. The growing consumer preference for out-of-home leisure activities is also adding value in apparel and footwear, with a stronger need for functional and performance wear. Nonetheless, consumer ... Read More
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Apparel Accessories in Taiwan
... plummeting sales of cloth face masks. At the height of the pandemic, mask apparel was commonplace in Taiwan driving triple digit volume growth in 2020. Demand for apparel accessories is gradually returning to normal with ... Read More
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Jeans in Taiwan
... new style or functional denim fabrics, it is not the first mainstream choice for outerwear in Taiwan, due to the increasingly hot climate and longer summer season in Taiwan. Although jeans made from imitation denim ... Read More
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Sportswear in Taiwan
... of this well-established trend has been most visible in performance and outdoor apparel and footwear, which have continued to profit from growth in the numbers of people regularly partaking in running, cycling, hiking, mountain climbing ... Read More
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Footwear in Thailand
... and localised initiatives to attract consumers. Foot Locker, for example, made its debut in Thailand in 2023, positioning its store as a hub for sneaker culture, sportswear, and streetwear. The store targets sneaker enthusiasts and ... Read More
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Jeans in Thailand
... various styles and fabrics that suit both casual and smarter looks. With fast fashion facing increasing criticism for its low-quality and disposable nature, denim’s durability offers a welcomed contrast. As such, Thai consumers view a ... Read More
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Womenswear in Thailand
... growing demand for clothing that offers comfort and versatility. This trend is particularly evident in the rise of ""capsule wardrobes,"" where consumers seek items that can be easily mixed and matched to create a variety ... Read More
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Apparel Accessories in South Korea
... be noted that there was a reason for this previous crash in volume sales, as early 2023 saw the complete lifting of South Korea’s pandemic-related mask mandate for both indoor and outdoor environments, thus meaning ... Read More
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Sportswear in South Korea
... inflationary pressures leading to high unit prices. Overall, sportswear is supported by both persisting fashion trends (eg athleisure and streetwear) and sports-related activities. Euromonitor International's Sportswear in South Korea report offers a comprehensive guide to ... Read More
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Footwear in South Korea
... and the other for sports shoes. This latter driver is in line with the sports-orientated themes seen across apparel and footwear categories, with running in particular noted as an increasingly popular activity among local consumers. ... Read More
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Hosiery in South Korea
... has become a means of expressing individual styles, with consumers moving away from plan hosiery and opting for vibrant, colourful, and patterned options – in both sheer and non-sheer variants. Added to which, in non-sheer ... Read More
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Apparel and Footwear in Thailand
... A growing focus on health and fitness, coupled with the rise of hybrid work arrangements, has boosted demand for comfortable and versatile clothing options. However, the high cost of living and elevated household debt remain ... Read More
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Apparel Accessories in Thailand
... has driven the adoption of more casual attire. This shift has negatively impacted demand for traditional formal accessories like ties, volume sales of which remain significantly below pre-pandemic levels. Euromonitor International's Apparel Accessories in Thailand ... Read More
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Jeans in South Korea
... seeing the lowest growth, with volume in a slight negative slump (albeit improved from the previous year). H&M (H&M Hennes & Mauritz AB) is the leading brand in economy jeans, holding over a quarter of ... Read More
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Sportswear in Thailand
... and outdoor sports, have become integral to the lifestyles of many individuals. The government has also been instrumental in creating an ecosystem that supports the sportswear industry. Policies aimed at expanding public fitness infrastructure, such ... Read More
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Childrenswear in South Korea
... while a noted consumer preference for premium and luxury brands is supporting value. This is an ongoing trend which has been observed for several years, and is expected to continue, influencing the performance of the ... Read More
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