Category: Apparel
Asia Apparel
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Footwear in Thailand
... and localised initiatives to attract consumers. Foot Locker, for example, made its debut in Thailand in 2023, positioning its store as a hub for sneaker culture, sportswear, and streetwear. The store targets sneaker enthusiasts and ... Read More
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Jeans in Thailand
... various styles and fabrics that suit both casual and smarter looks. With fast fashion facing increasing criticism for its low-quality and disposable nature, denim’s durability offers a welcomed contrast. As such, Thai consumers view a ... Read More
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Womenswear in Thailand
... growing demand for clothing that offers comfort and versatility. This trend is particularly evident in the rise of ""capsule wardrobes,"" where consumers seek items that can be easily mixed and matched to create a variety ... Read More
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Apparel Accessories in South Korea
... be noted that there was a reason for this previous crash in volume sales, as early 2023 saw the complete lifting of South Korea’s pandemic-related mask mandate for both indoor and outdoor environments, thus meaning ... Read More
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Sportswear in South Korea
... inflationary pressures leading to high unit prices. Overall, sportswear is supported by both persisting fashion trends (eg athleisure and streetwear) and sports-related activities. Euromonitor International's Sportswear in South Korea report offers a comprehensive guide to ... Read More
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Footwear in South Korea
... and the other for sports shoes. This latter driver is in line with the sports-orientated themes seen across apparel and footwear categories, with running in particular noted as an increasingly popular activity among local consumers. ... Read More
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Hosiery in South Korea
... has become a means of expressing individual styles, with consumers moving away from plan hosiery and opting for vibrant, colourful, and patterned options – in both sheer and non-sheer variants. Added to which, in non-sheer ... Read More
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Apparel and Footwear in Thailand
... A growing focus on health and fitness, coupled with the rise of hybrid work arrangements, has boosted demand for comfortable and versatile clothing options. However, the high cost of living and elevated household debt remain ... Read More
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Apparel Accessories in Thailand
... has driven the adoption of more casual attire. This shift has negatively impacted demand for traditional formal accessories like ties, volume sales of which remain significantly below pre-pandemic levels. Euromonitor International's Apparel Accessories in Thailand ... Read More
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Jeans in South Korea
... seeing the lowest growth, with volume in a slight negative slump (albeit improved from the previous year). H&M (H&M Hennes & Mauritz AB) is the leading brand in economy jeans, holding over a quarter of ... Read More
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Sportswear in Thailand
... and outdoor sports, have become integral to the lifestyles of many individuals. The government has also been instrumental in creating an ecosystem that supports the sportswear industry. Policies aimed at expanding public fitness infrastructure, such ... Read More
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Childrenswear in South Korea
... while a noted consumer preference for premium and luxury brands is supporting value. This is an ongoing trend which has been observed for several years, and is expected to continue, influencing the performance of the ... Read More
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Womenswear in South Korea
... report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the ... Read More
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Menswear in South Korea
... local brands are rising, taking over from the past when international labels were more prominent, and also making a name for themselves on the world stage. Homegrown brands are strong in the premium segment and ... Read More
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Childrenswear in Thailand
... replace outgrown clothing, including school uniforms and footwear. Moreover, with life returning to normal post-pandemic, shopping at physical stores has regained popularity, which encourages additional purchases, including impulse buys often prompted by children. Euromonitor International's ... Read More
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Hosiery in Thailand
... fashion styles has limited the recovery of sheer hosiery, as it is now perceived as a less essential item. Additionally, economic factors such as inflation and high living costs have impacted consumers' disposable income, prompting ... Read More
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Menswear in Thailand
... trend. For example, Arrow has introduced new offerings like the Arrow Dry Tech Polo Shirt, which comes in a non-iron, breathable, and lightweight fabric. Meanwhile, the player’s Arrow 4-way stretch pants feature a fabric that ... Read More
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Apparel and Footwear in South Korea
... were predominantly international names, however, many local brands are now emerging in both segments. Domestic companies that once focussed on mid-priced, high-quality products are now leveraging their strong quality reputation to build branding and establish ... Read More
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Jewellery in Japan
... the country have transformed into platforms for introducing new jewellery brands, leveraging their prime locations and recognition to create a showroom-like atmosphere to attract consumers. This trend is exemplified by the Jewellery Brand Startup Support ... Read More
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Bags and Luggage in China
... strong decrease in sales of handbags, particularly luxury handbags, which is set to see double-digit declines. In 2024, as the post-pandemic recovery of the Chinese economy has fallen short of expectations, growing uncertainty about the ... Read More
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Bags and Luggage in Japan
... inbound travel has been rebounding, sales of luggage are set to see a significant increase. For instance, Ace, a well-known luggage brand in Japan, has reported strong sales of large suitcases at its flagship store, ... Read More
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Traditional and Connected Watches in Japan
... items. Price increases are largely being influenced by the rising costs of materials and other expenses. For instance, Citizen announced a price hike of approximately 10% effective from 1 October 2024, citing the increased cost ... Read More
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Personal Accessories in Japan
... in luggage, there has been a noticeable increase in additional purchases made by inbound tourists during their stay, reflecting a revival in travel. Similarly, sales of luxury traditional watches are heavily supported by inbound tourists, ... Read More
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Personal Accessories in China
... in consumer priorities have contributed to this decline, as consumers have become more cautious about discretionary purchases. Within this challenging landscape, jewellery is expected to exhibit relative resilience, with just a small dip in value ... Read More
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Traditional and Connected Watches in China
... non-essential nature of watches in an environment marked by low consumer confidence and broader economic uncertainties. The category is set to witness a double-digit retail current value decline, driven by traditional watches, reflecting a shift ... Read More
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