Primary Research Group

Primary Research Group Inc., a reputable establishment based in New York City since its inception in 1990, specializes in the meticulous fusion of comprehensive survey methodologies with extensive secondary research and astute forecasting. The company's overarching objective is to furnish nuanced and sophisticated insights into market dynamics and prevailing business environment trends, tailored to the discerning needs of businesses, governmental bodies, and institutions of higher education.

Distinguished for its prolific research endeavors, Primary Research Group is renowned for generating insightful research reports that cater to a diverse array of organizations. Additionally, the firm engages in contractual research collaborations, contributing its expertise to a range of entities seeking incisive market analyses and strategic foresight.

One of the distinctive strengths of Primary Research Group lies in its proficiency in administering surveys across various institutions. Through its dedicated efforts, the organization has garnered a wealth of experience and a solid foundation in survey methodologies, positioning itself as a leader in this domain.
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109 Reports from Primary Research Group

   
  • Survey of Higher Education Faculty 2024, Use of Artificial Intelligence Applications

    Survey of Higher Education Faculty 2024, Use of Artificial Intelligence Applications In summary, while the overall interest in making a significant investment of time in learning AI applications like ChatGPT and Bard is relatively low across the board, there are notable differences based on academic ... Read More

  • Survey of Use of Artificial Intelligence in College Marketing

    Survey of Use of Artificial Intelligence in College Marketing A plurality of 22.86% chose somewhat useful while 14.29% chose extremely useful and the same percentage chose very useful. All of those choosing “extremely useful” were from colleges with fewer than 8,000 students. By college type, 60% o ... Read More

  • Survey of Use of Artificial Intelligence in Student Tutoring in Higher Education

    Survey of Use of Artificial Intelligence in Student Tutoring in Higher Education A near majority of 48.39% chose “Not very important” while an additional 41.94% chose “Not at all important” and 9.68% chose “a top priority but not the most important.” All of those choosing “a top priority” were BA/MA ... Read More

  • Survey of Use of Artificial Intelligence in Visual Arts Librarianship

    Survey of Use of Artificial Intelligence in Visual Arts Librarianship Overall Sample: This was a very common use for AI and 12.5% used it “a great deal” while another 16.67% used it “a lot” for this purpose, and another 16.67% “somewhat” while 4.17% responded “not much.” However, overall half of all ... Read More

  • Survey of Use of Artificial Intelligence Applications in Academic Library Acquisitions & Licensing

    Survey of Use of Artificial Intelligence Applications in Academic Library Acquisitions & Licensing The idea of using AI as a predictive mechanism, to predict the needs and predilections of scholars, even before they may know them themselves, is not an idea that has yet take root in the academic libr ... Read More

  • Survey of US Higher Education Faculty 2023, Posting Scholarly Articles to Twitter & LinkedIn

    Survey of US Higher Education Faculty 2023, Posting Scholarly Articles to Twitter & LinkedIn The overall mean number of annual posts is 2.73, with a median of 0.00, indicating that most respondents did not post anything on LinkedIn in the past year. The minimum number of posts is 0.00 and the maximu ... Read More

  • Survey of US Higher Education Faculty 2023, Use of Electronic Lab Notebooks

    Survey of US Higher Education Faculty 2023, Use of Electronic Lab Notebooks This data shows the percentage of individuals who have received training from their academic department on how to use an electronic lab notebook. The data is broken down by various demographics including faculty title, enrol ... Read More

  • Survey of Law School Faculty, Prospects for Grants & Other Financial Support for Legal Scholarship

    Survey of Law School Faculty, Prospects for Grants & Other Financial Support for Legal Scholarship We asked survey respondents about how they felt about a range of services offered by their law school or their general university related to helping them to find grants and other research support. Firs ... Read More

  • Survey of Use of Bard, Bing & ChatGPT for Academic Library Cataloging

    Survey of Use of Bard, Bing & ChatGPT for Academic Library Cataloging Looking at the entire sample, over half (53.85%) have not used the AI tools for cataloging. Only a minority finds it unreliable (3.85%) while 23.08% find it occasionally unreliable but useful, and 11.54% find it sufficiently relia ... Read More

  • Survey of US Higher Education Faculty 2023, Use of ChatGPT in Scholarly Applications

    Survey of US Higher Education Faculty 2023, Use of ChatGPT in Scholarly Applications On the whole, about 8.48% of respondents have used ChatGPT for general research, leaving 91.52% who have not. When analyzed by faculty title, the use varies, with Assistant Professors, Lecturers/Instructors, showin ... Read More

  • Survey of Data Librarians' Use of Emerging Artificial Intelligence Applications

    Survey of Data Librarians' Use of Emerging Artificial Intelligence Applications When broken down by enrollment size, Bard's usage rises significantly at schools with enrollments over 14,000. In schools with an enrollment of 14,000 to 26,000, 44.44% of respondents have used Bard. In contrast, no resp ... Read More

  • Survey of Law School Faculty 2023, Satisfaction with Law School Management

    Survey of Law School Faculty 2023, Satisfaction with Law School Management The satisfaction rate is higher for faculty in smaller law schools (less than 400 enrollment), faculty aged 50-59, male faculty, faculty in private colleges, faculty who taught one course or more than two courses last semeste ... Read More

  • Survey of US Higher Education Faculty 2023, Use of Geographic Information

    Survey of US Higher Education Faculty 2023, Use of Geographic Information The overall results indicate that 52.94% of the respondents are neither satisfied nor dissatisfied with the geographic information available at their library, while 19.97% are satisfied, 6.02% are very satisfied, 2.74% are dis ... Read More

  • Survey of Law School Faculty 2023, Use of ChatGPT

    Survey of Law School Faculty 2023, Use of ChatGPT Table 4.7 examines the challenges or limitations of ChatGPT usage based on the number of courses taught in the last semester. Respondents who did not teach any courses or taught more than two courses had higher percentages of \""No Answer.\"" Among r ... Read More

  • Survey of US HIgher Education Faculty 2023, Use of Academia.Edu and ResearchGate

    Survey of US HIgher Education Faculty 2023, Use of Academia.Edu and ResearchGate Usage of Academia.Edu varies significantly by faculty title. Assistant professors, associate professors, lecturers/instructors, and professors have relatively higher usage rates compared to deans/chairs/distinguished pr ... Read More

  • Survey of Law School Faculty 2023, Use of Twitter

    Survey of Law School Faculty 2023, Use of Twitter Looking at the breakdown by title (Table 1.3), assistant/associate professors stood out with a significantly higher percentage of Twitter users (76.92%) compared to the overall mean. Adjunct/clinical faculty and other faculty members had notably lowe ... Read More

  • Survey of US Higher Education Faculty 2023, Use of Google Scholar

    Survey of US Higher Education Faculty 2023, Use of Google Scholar The value perception varied among faculty in institution of different enrollment sizes, with those in the less than 2,500 category having the highest proportion rating it as only somewhat valuable (25.77%), while those in the 9,000+ - ... Read More

  • Survey of Law School Faculty 2023, Use of Podcasts

    Survey of Law School Faculty 2023, Use of Podcasts When examining the number of courses taught last semester, those who taught none had a higher percentage (38.10%) of respondents who listened \""more or less never\"" compared to the overall mean. Finally, in terms of law school ranking, respondents ... Read More

  • Survey of Academic Library Leadership, Development & Use of Chatboxes

    Survey of Academic Library Leadership, Development & Use of Chatboxes We asked: How important is the use of chatbots or chatboxes to your library’s overall mission and strategy? We gave the following choices: not important, somewhat important, important and very important. A plurality of 25.93% ch ... Read More

  • Survey of Academic Library Leadership, Plans for Student Employees of the Library

    Survey of Academic Library Leadership, Plans for Student Employees of the Library The entire sample has a mean of 13.61 and a median of 11.00 student workers, with a minimum of 0 and a maximum of 45. The data suggests a strong recovery from the prior pandemic year with overall employment increasing ... Read More

  • Survey of Academic Library Leadership, Impact of ChatGPT & Bard on Information Literacy Instruction

    Survey of Academic Library Leadership, Impact of ChatGPT & Bard on Information Literacy Instruction Table 5.1.8 shows that libraries at institutions where the respondent has an MLIS or MLS degree and an undergraduate degree in social sciences or sciences or history, arts, or humanities are not provi ... Read More

  • Survey of Lawyers at Major Law Firms, Videoconferencing vs in-Person Work Practices

    Survey of Lawyers at Major Law Firms, Videoconferencing vs in-Person Work Practices Political views may also be a factor in how employees view a law firm's policies on working from home. Liberal or Social Democratic employees are the most likely to feel that their firms encourage working from home, ... Read More

  • Survey of Lawyers at Major Law Firms, Use of Podcasts

    Survey of Lawyers at Major Law Firms, Use of Podcasts Table 2.1.2 shows the breakdown by predominant legal field. Respondents in intellectual property and tax have the highest percentage of those who have been interviewed (28.57%), while no respondents in energy, international trade, and regulatory/ ... Read More

  • Survey of US Higher Education Faculty 2023, Use of Zoom, Teams, WebEx and Other Conferencing Applications

    Survey of US Higher Education Faculty 2023, Use of Zoom, Teams, WebEx and Other Conferencing Applications The mean number of times Zoom was used in the past month for the entire sample was 16.06, with a median of 8.00. When broken out by enrollment, the mean number of times Zoom was used in the past ... Read More

  • Survey of US Higher Education Faculty 2023, Use of Proxies to Retrieve Items at the Academic Library

    Survey of US Higher Education Faculty 2023, Use of Proxies to Retrieve Items at the Academic Library We asked: Have you ever designated a student, co-worker or any other person to pick up books and other materials from the academic library for you in your name? 20.83% of faculty have done so. Incide ... Read More

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