Category: Demographics
Demographics market research reports by Primary Research Group
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Survey of Use of Artificial Intelligence in College Marketing
Survey of Use of Artificial Intelligence in College Marketing A plurality of 22.86% chose somewhat useful while 14.29% chose extremely useful and the same percentage chose very useful. All of those choosing “extremely useful” were from colleges with fewer than 8,000 students. By college type, 60% o ... Read More
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Survey of American College Students 2022: Gender Bias on Campus
Survey of American College Students 2022: Gender Bias on Campus Seniors and juniors were more likely than first year students and sophomores to believe that men were often discriminated against. More than 8.5% of seniors felt this way. In addition, the most religious students were more likely than o ... Read More
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Survey of American College Students 2022: Views of Homosexuality and Homophobia on Campus
Survey of American College Students 2022: Views of Homosexuality and Homophobia on Campus Politics mattered a lot. The more left wing the student, the greater the likelihood that they viewed homosexuality positively and the lower the likelihood that they viewed it negatively. For very left wing stud ... Read More
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Survey of Use of TikTok for College Marketing
Survey of Use of TikTok for College Marketing We will concentrate on those who found it either extremely useful or very useful. Who were they? First, they were much more likely to be individuals who are specialized in social media or digital marketing rather than those with a title indicating that t ... Read More
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