Small & Medium Business (SMB) market research reports by IDC

• Automation Trends for Small and Medium-Sized Businesses and Midmarket Segments in Asia/Pacific (Including Japan): Unveiling the Latest Generative AI Applications

  Jun 13, 2023  |  Published by: IDC  |  USD 7,500

  Automation Trends for Small and Medium-Sized Businesses and Midmarket Segments in Asia/Pacific (Including Japan): Unveiling the Latest Generative AI Applications This IDC Perspective examines the automation trends in small and medium-sized businesses (SMBs) and midmarket segments across different bu ... Read More

• Spotlighting the Importance of Secure Digital Infrastructure: Key Retail Takeaways from the Comcast Business Analyst Conference

  May 24, 2023  |  Published by: IDC  |  USD 2,500

  Spotlighting the Importance of Secure Digital Infrastructure: Key Retail Takeaways from the Comcast Business Analyst Conference This IDC Market Note covers key retail takeaways from the Comcast Business Analyst Conference held in March 2023. It includes a discussion of secure networking and its imp ... Read More

• Digital Workspace Virtualization in the Small and Medium-Sized Business Markets — Trends and Impacts

  Apr 27, 2023  |  Published by: IDC  |  USD 7,500

  Digital Workspace Virtualization in the Small and Medium-Sized Business Markets — Trends and Impacts This IDC Market Perspective highlights the trends and impacts of digital workspace virtualization in the small and medium-sized business (SMB) markets. Virtual client computing is emerging as a key ... Read More

• GoTo Democratizes Digital Channel by Bringing the Capabilities to SMBs

  Mar 23, 2023  |  Published by: IDC  |  USD 2,500

  GoTo Democratizes Digital Channel by Bringing the Capabilities to SMBs This IDC Market Note highlights the features of GoTo's Customer Engagement offering and how it meets the unique needs of SMBs. This document also explores how the offering fits in with GoTo's product portfolio as well as how it s ... Read More

• HPE Expands Circularity Programs with New Announcements

  Mar 09, 2023  |  Published by: IDC  |  USD 2,500

  HPE Expands Circularity Programs with New Announcements This IDC Market Note discusses HPE's new programs to increase circular economy efforts. "By targeting SMB and midsize companies and focusing on increasing IT organizations' engagement levels, HPE is embracing its role as a trusted partner and l ... Read More

• The SMB Recession Toolkit

  Feb 15, 2023  |  Published by: IDC  |  USD 7,500

  The SMB Recession Toolkit This IDC Perspective offers a set of five clear actions SMBs can take to combat a recession and set themselves up for long-term growth. It also provides recent survey findings regarding macroeconomic challenges at SMBs in North America and Western Europe.According to Katie ... Read More

• How SMBs Leverage Their Security Services Providers to Drive Outcome-Based Security

  Feb 03, 2023  |  Published by: IDC  |  USD 7,500

  How SMBs Leverage Their Security Services Providers to Drive Outcome-Based Security This IDC Perspective discusses two SMB organizations in detail as examples of how SMBs select and leverage their security services vendors to address the most common pain points faced by many SMBs and, more important ... Read More

• Worldwide SMB Marketing Campaign Management Software Market Shares, 2021: Dawn of the SMB Segment

  Nov 12, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide SMB Marketing Campaign Management Software Market Shares, 2021: Dawn of the SMB Segment This IDC study provides 2021 market share analysis of the worldwide SMB marketing campaign management software market."SMB marketers have matured and have their own distinct requirements for powerful, y ... Read More

• Worldwide SMB Marketing Campaign Management Software Forecast, 2022–2026: Dawn of the Growth Segment

  Nov 10, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide SMB Marketing Campaign Management Software Forecast, 2022–2026: Dawn of the Growth Segment This IDC study presents a worldwide five-year forecast and shows continued growth in demand for marketing applications that support the unique needs of SMB organizations."Today, SMB organizations hav ... Read More

• Braze Customer Conference Helps Enterprise and SMB Organizations "Forge" More Human, Mobile-First Engagements Leveraging Real-Time Data

  Nov 02, 2022  |  Published by: IDC  |  USD 1,500

  Braze Customer Conference Helps Enterprise and SMB Organizations "Forge" More Human, Mobile-First Engagements Leveraging Real-Time Data This IDC Market Note highlights Braze's customer conference, Forge 2022, held in New York City on October 12-14, 2022. This conference was an opportunity for the co ... Read More

• IDC FutureScape: Worldwide Small and Medium-Sized Business and Digital-Native Business 2023 Predictions

  Oct 27, 2022  |  Published by: IDC  |  USD 4,500

  IDC FutureScape: Worldwide Small and Medium-Sized Business and Digital-Native Business 2023 Predictions This IDC study provides the top 10 predictions for worldwide small and medium-sized business and digital-native business for 2023."SMBs need to boost resiliency and implement technologies that wil ... Read More

• Services-as-a-Subscription Business Models: A Discussion with Central Nervous Systems

  Sep 30, 2022  |  Published by: IDC  |  USD 4,500

  Services-as-a-Subscription Business Models: A Discussion with Central Nervous Systems This IDC Market Perspective presents discussions between IDC and Central Nervous System top executives during the Q&A session at the virtual Executive Session of the Software Channel Leadership Council on June ... Read More

• HP Inc. Stresses Hybrid Work and Sustainability for SMBs at Amplify Partner Event

  Sep 21, 2022  |  Published by: IDC  |  USD 4,500

  HP Inc. Stresses Hybrid Work and Sustainability for SMBs at Amplify Partner Event This IDC Market Perspective discusses HP Inc.'s Amplify Executive Forum, held August 25 in Palo Alto, California, where HP Inc. unveiled a host of products, solutions, and services aimed squarely at small- and medium-s ... Read More

• State of Digital Commerce in Asia/Pacific Small and Medium-Sized Businesses

  Aug 25, 2022  |  Published by: IDC  |  USD 4,500

  State of Digital Commerce in Asia/Pacific Small and Medium-Sized Businesses This IDC Market Perspective sheds light on how Asia/Pacific small and medium-sized businesses (SMBs) are adopting digital commerce and their initiatives to shift to digital commerce, their future technology investment plans, ... Read More

• Worldwide SMB Forward-Looking Technology Capabilities

  Aug 11, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide SMB Forward-Looking Technology Capabilities This IDC Market Perspective examines small and medium-sized businesses' (SMBs') understanding of and implementation plans for forward-looking technologies such as automation, machine learning, artificial intelligence, Internet of Things, and virt ... Read More

• U.S. SMB Telecom Voice and Data Services Market Shares, 2021: Cable Continues Increasing Its Share of SMB Market

  Jun 28, 2022  |  Published by: IDC  |  USD 4,500

  U.S. SMB Telecom Voice and Data Services Market Shares, 2021: Cable Continues Increasing Its Share of SMB Market This IDC study analyzes U.S. communication service providers' fixed-line voice and data revenue in the small and medium-sized business (SMB) market. "Cable operators continue to excel in ... Read More

• Pulsant: An SMB Provider in the U.K. Datacenter Market

  Jun 07, 2022  |  Published by: IDC  |  USD 3,500

  Pulsant: An SMB Provider in the U.K. Datacenter Market This IDC Vendor Profile looks at Pulsant, a datacenter service provider, serving the small to midsize market space in the United Kingdom. Concerns about Brexit and the overall U.K. economy have not affected the datacenter industry in that countr ... Read More

• IDC MaturityScape Benchmark: Digital SMB in Asia/Pacific (Including Japan), 2022

  May 17, 2022  |  Published by: IDC  |  USD 4,500

  IDC MaturityScape Benchmark: Digital SMB in Asia/Pacific (Including Japan), 2022 This document is designed for SMB decision makers or influencers and their teams who are responsible for the creation and delivery technology-related capabilities aligned with their business priorities. It presents the ... Read More

• U.S. SMB Managed Wi-Fi Services Forecast, 2022–2026

  May 16, 2022  |  Published by: IDC  |  USD 4,500

  U.S. SMB Managed Wi-Fi Services Forecast, 2022–2026 This IDC study identifies and quantifies the SMB managed Wi-Fi services market opportunity in the United States, including an assessment of the drivers and inhibitors influencing the deployment, marketing, and pricing of these services and the adop ... Read More

• IDC's Worldwide Small and Medium Business Spending Guide Taxonomy, 2022

  Apr 26, 2022  |  Published by: IDC  |  USD 4,500

  IDC's Worldwide Small and Medium Business Spending Guide Taxonomy, 2022 This IDC study provides a detailed description of IDC's worldwide company size methodology and taxonomy. This document should be used as a companion piece for IDC's Worldwide Small and Medium Business Spending Guide and all of I ... Read More

• Comcast Business Analyst Day 2022: Comcast Strategizing to Move Upmarket

  Apr 15, 2022  |  Published by: IDC  |  USD 1,500

  Comcast Business Analyst Day 2022: Comcast Strategizing to Move Upmarket This IDC Market Note discusses key announcements and points of interest from Comcast Business Analyst Day held in March 2022. Please Note: Extended description available upon request. ... Read More

• New Business Opportunities for Print Vendors in the European SMB Market: The Backbone of the European Economy

  Feb 17, 2022  |  Published by: IDC  |  USD 4,500

  New Business Opportunities for Print Vendors in the European SMB Market: The Backbone of the European Economy This IDC Market Perspective pinpoints the market opportunity within the small and medium-sized business (SMB) market in Europe for print vendors seeking new revenue streams. It highlights SM ... Read More

• B2B Buy Now, Pay Later Poses Threat to Small Business Bank Lenders

  Feb 08, 2022  |  Published by: IDC  |  USD 4,500

  B2B Buy Now, Pay Later Poses Threat to Small Business Bank Lenders This IDC Perspective looks at the changing face and disrupting forces of small business working capital lending. The key disrupters are fintechs that have digitized the legacy lending processes used by many banks. Small firms, espec ... Read More

• Worldwide SMB IT Staffing and Resourcing Update

  Jan 31, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide SMB IT Staffing and Resourcing Update This IDC Market Perspective explores how technology such as automation and machine learning can step in to help SMBs meet their business needs and continue to grow with fewer employees as SMBs today are struggling more than their enterprise counterpart ... Read More

• Building an Effective SMB Channel Strategy — Examples from Leading Vendors

  Jan 24, 2022  |  Published by: IDC  |  USD 4,500

  Building an Effective SMB Channel Strategy — Examples from Leading Vendors This IDC Market Perspective discusses the basic steps in building an effective SMB channel strategy. Based on interviews with seven leading software vendors, it addresses all elements in a partner life cycle that should be ad ... Read More

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