Category: Age
Age market research reports by IDC
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IDC FutureScape: Worldwide Future Consumer 2025 Predictions
IDC FutureScape: Worldwide Future Consumer 2025 Predictions This IDC study contains IDC's top 10 future consumer predictions for 2025–2030. "The consumer market remains vibrant as established digital services, such as video and social media, continue to reshape the landscape and emerging and evolvi ... Read More
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Understanding Gen Z Consumers
Understanding Gen Z Consumers This IDC Market Perspective looks at the characteristics of Gen Z consumers with a specific focus on brand sentiment and behaviors around their engagement with technology."Despite being early adopters, Gen Z consumers are often critical of new technology and unsatisfied ... Read More
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Forgotten Market: Bridging the Grey Digital Divide in Europe
Forgotten Market: Bridging the Grey Digital Divide in Europe This IDC Market Perspective explores the Future Consumer in Europe from a demographic perspective, with a focus on the widening digital divide between the young and working population and the elderly. Traditionally, most technological inno ... Read More
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Identity in the Digital Age
Identity in the Digital Age This IDC Perspective discusses identity in the digital age. The challenges with respect to the appropriate combination of technological solutions that can help banks address the conflicting needs for better identity verification and increasing security demands, both in te ... Read More
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