Publisher: IDC
Category: Adults (18-55)

Adults (18-55) market research reports by IDC

(2 reports matching your criteria)
    • IDC FutureScape: Worldwide Future Consumer 2025 Predictions

      IDC FutureScape: Worldwide Future Consumer 2025 Predictions This IDC study contains IDC's top 10 future consumer predictions for 2025–2030. "The consumer market remains vibrant as established digital services, such as video and social media, continue to reshape the landscape and emerging and evolvi ... Read More

    • Understanding Gen Z Consumers

      Understanding Gen Z Consumers This IDC Market Perspective looks at the characteristics of Gen Z consumers with a specific focus on brand sentiment and behaviors around their engagement with technology."Despite being early adopters, Gen Z consumers are often critical of new technology and unsatisfied ... Read More

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