Publisher: IDC
Category: Teens (13-19)
Category: Teens (13-19)
Teens (13-19) market research reports by IDC
(1 reports matching your criteria)
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Understanding Gen Z Consumers
Understanding Gen Z Consumers This IDC Market Perspective looks at the characteristics of Gen Z consumers with a specific focus on brand sentiment and behaviors around their engagement with technology."Despite being early adopters, Gen Z consumers are often critical of new technology and unsatisfied ... Read More
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