Category: Marketing
Marketing market research reports by GlobalData
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Sports Sponsorship by the Asia-Pacific (APAC) Automotive Industry - Analysing the Trends, Biggest Brands and Spenders, Deals, Product Category Breakdown and Case Studies
Sports Sponsorship by the Asia-Pacific (APAC) Automotive Industry - Analysing the Trends, Biggest Brands and Spenders, Deals, Product Category Breakdown and Case Studies Summary This automotive (APAC) report provides deep insights into the automotive sponsorship market trend, the dominant geographic ... Read More
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Sports Sponsorship by the EMEA Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies
Sports Sponsorship by the EMEA Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies Summary A complete overview of the automotive sector across the EMEA region. The report includes market insight and sector and brand analysis. Cazoo, BM ... Read More
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Europe, Middle East and Africa (EMEA) Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies
Europe, Middle East and Africa (EMEA) Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies Summary Alcohol's endemic nature wit ... Read More
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Sports Sponsorship by the American Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies
Sports Sponsorship by the American Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies Summary A complete overview of the automotive sector across the Americas region. The report includes market insight and sector and brand analysis. T ... Read More
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Digital Marketing Trends in Psoriasis
Digital Marketing Trends in Psoriasis Summary AbbVie's Skyrizi.com achieved the highest total traffic across branded PsO patient sites in the US, with almost 7.2 million visitors between January 2022 - December 2022. This was followed by Novartis's Cosentyx.com (3.3 million visits) and AbbVie's Humi ... Read More
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FIFA World Cup Products and Marketing - Trend Overview, Consumer Insight and Strategies
FIFA World Cup Products and Marketing - Trend Overview, Consumer Insight and Strategies Summary The report looks into how brands over the world are promoting the World Cup with their products. The World Cup is one of the biggest events on the calendar for brands. Undeniably the event has a huge impa ... Read More
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Esports - Thematic Intelligence
Esports - Thematic Intelligence Summary Esports has enjoyed spectacular growth over the last decade, with thousands of fans filling stadiums to watch live events and millions following them on streaming platforms. It received an enormous boost in popularity and awareness during the COVID-19 pandemic ... Read More
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Digital Marketing Trends in Breast Cancer
Digital Marketing Trends in Breast Cancer Summary Between November 2021 and October 2022, Merck & Co’s Keytruda.com achieved the highest traffic among branded breast cancer patient sites in the US with almost 4.8 million visitors, followed by Eli Lilly’s Verzenio.com (4.4 million visits). The highes ... Read More
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APAC Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies
APAC Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies Summary The alcoholic beverage(APAC) report provides an overview of the sector's involvement with the rights holders in sports industry. Most active brands in relation to tota ... Read More
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Europe, Middle East and Africa (EMEA) Non-Alcoholic Beverage Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies
Europe, Middle East and Africa (EMEA) Non-Alcoholic Beverage Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies Summary A complete overview of the non-alcoholic beverages sector across the EMEA region. The report includes market insight and sector and ... Read More
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Digital Marketing Trends in Hepatocellular Carcinoma
Digital Marketing Trends in Hepatocellular Carcinoma Summary Merck & Co.’s Keytruda.com achieved the highest traffic across US hepatocellular carcinoma (HCC) patient sites, with 2.1 million visits from August 2021 to July 2022. This was followed by Bristol Myers Squibb's (BMS’s) Opdivo.com (1.2 mill ... Read More
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Eco-Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
Eco-Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges Summary This case study looks at the increasing interest behind the niche tourism segment of eco-tourism. It discusses the concept of eco-tourism, motivations behind eco-tourism, eco-tourism in t ... Read More
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Digital Marketing Trends in Migraine
Digital Marketing Trends in Migraine Summary Biohaven’s Nurtec.com achieved the highest traffic across branded patient sites in the US from July 2021 to June 2022, with about 14,500,000 visits, followed by Eli Lilly’s Emgality.com and Allergan’s Botoxchronicmigraine.com. The highest proportion of tr ... Read More
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Digital Marketing Trends in Severe Asthma
Digital Marketing Trends in Severe Asthma Summary Sanofi/Regeneron’s Dupixent.com achieved the highest traffic across branded severe asthma patient sites in the US from July 2021 to June 2022, with about 7,800,000 visits, followed by Novartis’ Xolair.com, and GSK’s Nucala.com. The highest proportion ... Read More
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Women in Sport - Thematic Research
Women in Sport - Thematic Research Summary An analysis of the current landscape of women's sport, and how it's reached this current position Historically, sexist and discriminatory attitudes to females participating in sport have stunted the growth of women’s sport, with the male variety of almost e ... Read More
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City Growth Engines in Foodservice - Thematic Intelligence
City Growth Engines in Foodservice - Thematic Intelligence Summary Over half of the global population now live in urban environments, with this projected to reach almost 70% by 2050. Moving to the city has effects on consumer attitudes and habits, requiring societies to adapt to new demographics and ... Read More
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Digital Marketing Trends in Type 2 Diabetes (T2D)
Digital Marketing Trends in Type 2 Diabetes (T2D) Summary Eli Lilly’s Trulicity.com achieved the highest traffic across branded type 2 diabetes (T2D) patient sites in the US from May 2021 to April 2022, with almost 9.8 million visits, followed by AstraZeneca's Farxiga.com and Novo Nordisk's Ozempic. ... Read More
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New Food Marketing Regulations - Thematic Research
New Food Marketing Regulations - Thematic Research Summary New Food Marketing Regulations - Thematic Research explores variations in food marketing and advertising regulations across regions, discusses major themes and future timelines of food regulations. Food regulation has been a hot topic in rec ... Read More
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Digital Marketing Trends in Human Immunodeficiency Virus (HIV)
Digital Marketing Trends in Human Immunodeficiency Virus (HIV) Summary Gilead’s Biktarvy.com achieved the highest traffic across branded HIV patient sites in the US from April 2021 to March 2022, with about 3,800,000 visits, followed by ViiV's Dovato.com and Gilead’s Descovy.com. The highest proport ... Read More
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CX 2.0 - How Augmented Reality (AR) and Virtual Reality (VR) Technologies Reset Customer Experience
CX 2.0 - How Augmented Reality (AR) and Virtual Reality (VR) Technologies Reset Customer Experience Summary The customer experience (CX) has emerged as a critical component of modern business strategy for client retention and acquisition. Building a compelling CX strategy seems worth the effort as i ... Read More
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United Kingdom (UK) Personal Lines Insurance Distribution and Marketing 2021
Summary This report examines consumer channel preferences and how these have changed over time. It explores the drivers behind customers choosing one channel over another. The report highlights the market shares of the largest players by product line and channel. It also looks at the marketing and a ... Read More
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Trip.com Group Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
Trip.com Group Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges Summary An analysis of Trip.com’s presence in online travel, discussing key markets, domestic and international growth strategies, business structure, strategic investments, opportunities, and ... Read More
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Dark Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
Dark Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges Summary This case study looks at the increasing interest behind the niche tourism segment of dark tourism. It discusses the concept of dark tourism, motivations behind dark tourism, dark tourism ... Read More
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NFTs and the Consumer Brand Opportunity - Trend Pulse, Consumer Insight and Brand Implications
NFTs and the Consumer Brand Opportunity - Trend Pulse, Consumer Insight and Brand Implications Summary NFTs and the Consumer Brand Opportunity - Trend Pulse, Consumer Insight and Brand Implications explores the hype around NFTs and implications for consumer goods brands. Despite being loosely unders ... Read More
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