Category: Demographics
Demographics market research reports by GlobalData
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Failure Case Study - Morphe Cosmetics - A Make-Up Brand That Lost its Relevance Among its Target Generation Z Consumers
Failure Case Study - Morphe Cosmetics - A Make-Up Brand That Lost its Relevance Among its Target Generation Z Consumers Summary Failure Case Study: Morphe Cosmetics focuses on how Morphe Cosmetics failed to align itself with changing consumer needs. Launched in 2008, Morphe Cosmetics is promoted as ... Read More
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Sweden Retail Banking Analysis by Consumer Profiles (Older Gen Z, Older Gen X, Older Millennial, Younger Millennial and Small Business Owner)
Sweden Retail Banking Analysis by Consumer Profiles (Older Gen Z, Older Gen X, Older Millennial, Younger Millennial and Small Business Owner) Summary Sweden Retail Banking Analysis by Consumer Profiles (Older Gen Z, Older Gen X, Older Millennial, Younger Millennial and Small Business Owner) looks at ... Read More
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Simplicity - Consumer TrendSights Analysis, 2023
Simplicity - Consumer TrendSights Analysis, 2023 Summary Simplicity is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufactur ... Read More
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Time Scarcity - Consumer TrendSights Analysis, 2023
Time Scarcity - Consumer TrendSights Analysis, 2023 Summary Time Scarcity is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manu ... Read More
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Value-For-Money - Consumer TrendSights Analysis, 2023
Value-For-Money - Consumer TrendSights Analysis, 2023 Summary Value-For-Money is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and ... Read More
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United Kingdom (UK) Easter Intentions - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection
United Kingdom (UK) Easter Intentions - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection Summary The GlobalData Retail Easter intentions 2023 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Easter, analysing con ... Read More
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United Kingdom (UK) Retail Banking Analysis by Consumer Profiles (Older Gen Z, Gen X, Millennial, Older Millennial, Younger Millennial and Boomers)
United Kingdom (UK) Retail Banking Analysis by Consumer Profiles (Older Gen Z, Gen X, Millennial, Older Millennial, Younger Millennial and Boomers) Summary This report - which is part of a series of UK content including country analysis and competitor benchmarking - looks at six different customer p ... Read More
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ICC Women's T20 World Cup 2023 - Post Event Analysis
ICC Women's T20 World Cup 2023 - Post Event Analysis Summary The Women’s T20 World Cup has lucrative broadcast deals across the globe, with many deals included within general ICC broadcasting packages. Facebook Watch acquired the rights to broadcast the event across the India subcontinent. In India, ... Read More
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Top Trends in Foodservice - Affordability, Digitalization, Health and Wellness, ESG and Demographics
Top Trends in Foodservice - Affordability, Digitalization, Health and Wellness, ESG and Demographics Summary This report outlines the key consumer and innovation trends which will impacting the foodservice industry. Trends explored in this research include affordability, digitalization, ESG, health ... Read More
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Women in Sport - Thematic Intelligence
Women in Sport - Thematic Intelligence Summary An analysis of the current landscape of women's sport, and how it's reached this current position Historically, sexist and discriminatory attitudes to females participating in sport have stunted the growth of women’s sport, with the male variety of almo ... Read More
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Sweden Retail Banking Analysis by Consumer Profiles (Older Gen Z, Gen X, Boomer, Younger Millennial and Millennial)
Sweden Retail Banking Analysis by Consumer Profiles (Older Gen Z, Gen X, Boomer, Younger Millennial and Millennial) Summary This report - which is part of a series of Sweden content including country analysis and competitor benchmarking – looks at five different customer personas in Sweden. It explo ... Read More
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LGBTQ+ Tourism - Case Study
LGBTQ+ Tourism - Case Study Summary This case study looks at the increasing interest behind the niche tourism segment of LGBTQ+ Tourism. It discusses the concept of LGBTQ+ Tourism, motivations behind LGBTQ+ Tourism, LGBTQ+ Tourism in the media and the role of travel industry players and tourism bodi ... Read More
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Top Trends in Food - How to Stay Relevant in the Cost of Living Crisis
Top Trends in Food - How to Stay Relevant in the Cost of Living Crisis Summary Consumers are actively ensuring that their purchasing choices are aligned with tighter budgets during the cost-of-living crisis. It is evident that an unstable economic environment and fluctuating financial certainty is c ... Read More
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Saudi Arabia PESTLE Insights - A Macroeconomic Outlook Report
Saudi Arabia PESTLE Insights - A Macroeconomic Outlook Report Summary Mining, manufacturing and utilities contributed 43.4% to the gross value added (GVA) in 2022, followed by financial intermediation, real estate and business activities (11.6%) and wholesale, retail and hotels activities (9.7%). In ... Read More
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Dunelm, United Kingdom (UK) (Home) Shoppers Profile, Market Share and Competitive Positioning
Dunelm, United Kingdom (UK) (Home) Shoppers Profile, Market Share and Competitive Positioning Summary Profile of retailer’s shopper base, key performance indicators, sales and market shares Dunelm’s UK home shoppers are predominantly female (58.9%), and it is especially popular among boomers, with 4 ... Read More
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Hong Kong (China SAR) Retail Banking Analysis by Consumer Profiles (Older Gen Z, Younger Millennial, Older Millennial, Younger Gen X, Older Gen X and SME owner)
Hong Kong (China SAR) Retail Banking Analysis by Consumer Profiles (Older Gen Z, Younger Millennial, Older Millennial, Younger Gen X, Older Gen X and SME owner) Summary Hong Kong (China SAR) Retail Banking Analysis by Consumer Profiles (Older Gen Z, Younger Millennial, Older Millennial, Younger Gen ... Read More
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Cost-of-Living Impact on Eating Out - Consumer Survey Insights
Cost-of-Living Impact on Eating Out - Consumer Survey Insights Summary This report is part of the GlobalData Case Study report series, which analyzes trends explored on GlobalData's TrendSights Map. The consumer insight offered throughout the report is drawn from GlobalData's Q4 2022 global consumer ... Read More
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Spending Priorities - Consumer Behavior Trend Analysis
Spending Priorities - Consumer Behavior Trend Analysis Summary The global cost of living crisis is contributing to rising inflation, and consumers are increasingly worried about their personal financial situation. The impact of inflation is reflected in the shift in consumer spending behavior toward ... Read More
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Evolving Lifestyles - Consumer Behavior Trend Analysis
Evolving Lifestyles - Consumer Behavior Trend Analysis Summary Consumers are continuing to adopt a more home-based lifestyle despite the easing of COVID-19 restrictions. However, concerns regarding the pandemic are diminishing, and consumers are returning to pre-pandemic routines. Rising inflation a ... Read More
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Purchase Drivers - Consumer Behavior Trend Analysis
Purchase Drivers - Consumer Behavior Trend Analysis Summary Consumers' concerns about their personal financial situation, mental wellbeing, and the cost of living crisis are influencing their purchasing decisions. Brands must understand these factors and adapt their product development and marketing ... Read More
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Channel Choices - Consumer Behavior Trend Analysis
Channel Choices - Consumer Behavior Trend Analysis Summary Consumers across various demographics and regions are expressing high levels of concern about their personal finances, with younger generations and those in emerging markets being particularly affected. This has resulted in a shift in consum ... Read More
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Asia-Pacific (APAC) Home Retailing Market Size, Category Analytics, Competitive Landscape and Forecast, 2021-2026
Asia-Pacific (APAC) Home Retailing Market Size, Category Analytics, Competitive Landscape and Forecast, 2021-2026 Summary This databook uses data from GlobalData’s Retail database showing the trends in the market and sectors by value. It also reveals the major retailers by market share in 2021 in ea ... Read More
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Top Retail Themes in 2023 - Thematic Intelligence
Top Retail Themes in 2023 - Thematic Intelligence Summary In this report, we identify the top themes that are expected to impact global retail in 2023. For each theme, we offer a definition of the theme, highlight trends and opportunities, and then give key considerations for brands and manufacturer ... Read More
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Publix, United States (US) (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Publix, United States (US) (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary Profile of retailer’s shopper base, key performance indicators, sales and market shares Publix held a market share of 2.6% in the US food & grocery market in 2021. According to GlobalData ... Read More
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Costco, Canada (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Costco, Canada (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning Summary Profile of retailer’s shopper base, key performance indicators, sales and market shares New Yorker’s clothing & footwear shoppers in the Czech Republic are predominantly female (66.7%), it also attra ... Read More
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