Category: Marketing & Market Research
Marketing & Market Research market research reports by Frost & Sullivan
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Growth Opportunities for Global B2B Influencer Marketing
Growth Opportunities for Global B2B Influencer Marketing Business-to-business (B2B) influencer marketing has the potential to generate $11.7 billion in revenue by the end of 2022, with more than 38% of B2B companies currently exploring influencer marketing as a new lead-generation avenue. Influencer ... Read More
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Nine Mega Trends Leading the Sheconomy
Nine Mega Trends Leading the Sheconomy Women make up 48% of the global population and 35% of the global workforce. In the coming years, the world will witness growing female graduates, postgraduates, and workforce, women in leadership and managerial positions, and the rise of consumer power in the h ... Read More
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Growth Opportunities for Capturing Value in Baby Boomers
Growth Opportunities for Capturing Value in Baby Boomers Globally, the aging population is enlarging, and this group’s participation in the labor market is increasing accordingly. By 2030, people aged 60 and above are expected to outnumber children under age 10 by 60 million. Projections estimate 30 ... Read More