Category: Advertising & Marketing
Advertising & Marketing market research reports by Frost & Sullivan
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Frost Radar™: Supply-Side Platforms, 2024
Frost Radar™: Supply-Side Platforms, 2024 A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines The Frost Radar™ for the supply-side platform (SSP) market analyzes software solutions that allow publishers to effectively manage, sell, and optimi ... Read More
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Frost Radar™: Pharmaceutical Commercialization Solutions and Services, 2024
Frost Radar™: Pharmaceutical Commercialization Solutions and Services, 2024 A Benchmarking System to Spark Companies to Action - Innovation That Fuels New Deal Flow and Growth Pipelines With an inclination toward patient-centric care delivery, the pharma industry follows a robust, step-by-step appro ... Read More
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Frost Radar™: Account-based Marketing Platforms, 2024
Frost Radar™: Account-based Marketing Platforms, 2024 A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines The Frost Radar™ on account-based marketing (ABM) platforms analyzes providers that offer technology platforms, tools, and services crea ... Read More
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Important Foundational Lessons and Growth Opportunities for Improving Customer Experience
Important Foundational Lessons and Growth Opportunities for Improving Customer Experience Key Takeaways From the 20th Annual Frost & Sullivan Customer Contact East Executive MindXchange The Frost & Sullivan Customer Contact East Executive MindXchange event revealed an evolving customer experience (C ... Read More
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Customer Experience Management Growth Opportunities in Latin America, 2024
Customer Experience Management Growth Opportunities in Latin America, 2024 A Closer Look into the Regional Market's Evolution This analysis of shifts in the customer experience management (CXM) industry in Latin America resulting from technological advances and customer expectations examines how pol ... Read More
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Frost Radar™: Multichannel Marketing Hubs, 2024
Frost Radar™: Multichannel Marketing Hubs, 2024 A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines The Frost Radar™ for the multichannel marketing hub (MMH) industry analyzes providers offering software solutions that help companies streamli ... Read More
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Top 10 Growth Opportunities in Digital Content Services, 2024
Top 10 Growth Opportunities in Digital Content Services, 2024 The increase in global internet users, internet traffic, active social media users, and unique mobile phone users is driving digital content growth. In 2023, the industry grew in new global internet users, new active social media users, a ... Read More
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Customer Experience Outsourcing Services in Europe, Forecast to 2029
Customer Experience Outsourcing Services in Europe, Forecast to 2029 Growth rates for the European customer experience (CX) outsourcing market have declined from the double-digit pace of 2020 and 2021, partly due to economic headwinds such as rising interest rates and fluctuating exchange rates. Mod ... Read More
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Frost Radar™: Demand-Side Platforms, 2023
Frost Radar™: Demand-Side Platforms, 2023 The Frost Radar™ on the global demand-side platforms (DSPs) market assesses providers of software solutions that improve advertisers and agencies’ ability to plan, buy, measure, execute, and optimize their global advertising initiatives. DSPs are an essentia ... Read More
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Rapidly Aging Demographics and Opportunities from the Global Silver Economy-2050
Rapidly Aging Demographics and Opportunities from the Global Silver Economy-2050 The aging phenomenon is rapidly changing the face of demographics and consumer markets globally, with the global elderly to touch 2.1 billion persons by 2050. Aside from Western economies, which have traditionally been ... Read More
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Frost Radar™: Digital Signage Solutions, 2023
Frost Radar™: Digital Signage Solutions, 2023 A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines This Frost Radar™ provides an in-depth analysis of 15 of the top Growth and Innovation leaders offering digital signage software and services. D ... Read More
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Trend Opportunity Profile Series: Emerging Business Models (Second Edition)
Trend Opportunity Profile Series: Emerging Business Models (Second Edition) Transformative Mega Trends Enabling Growth and Innovation till 2030 This study offers an overview of the changing business outlooks, which gave rise to new operating strategies and advanced techniques for building a resilien ... Read More
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Global Digital Signage System Growth Opportunities, Forecast to 2028
Global Digital Signage System Growth Opportunities, Forecast to 2028 This study analyzes the global digital signage systems market. Frost & Sullivan defines digital signage as a network of connected screens, typically with remote management, to drive advertising, merchandising, or communication effo ... Read More
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Growth Opportunities in the Global Mobile Advertising Market
Growth Opportunities in the Global Mobile Advertising Market A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual ... Read More
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Asia-Pacific Mobile Advertising Growth Opportunities
Asia-Pacific Mobile Advertising Growth Opportunities The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow ... Read More
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Frost Radar™: Voice of Customer Analytics, 2022
Frost Radar™: Voice of Customer Analytics, 2022 Well-established businesses receive massive amounts of feedback every day, obtained through eCommerce platforms, customer support calls, emails, social media platforms, bots, and chats. This presents companies with an opportunity to collect remarkable ... Read More
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Growth Opportunities for Global B2B Influencer Marketing
Growth Opportunities for Global B2B Influencer Marketing Business-to-business (B2B) influencer marketing has the potential to generate $11.7 billion in revenue by the end of 2022, with more than 38% of B2B companies currently exploring influencer marketing as a new lead-generation avenue. Influencer ... Read More
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Growth Opportunities for Capturing Value in Baby Boomers
Growth Opportunities for Capturing Value in Baby Boomers Globally, the aging population is enlarging, and this group’s participation in the labor market is increasing accordingly. By 2030, people aged 60 and above are expected to outnumber children under age 10 by 60 million. Projections estimate 30 ... Read More
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