Category: Advertising
Advertising market research reports by Frost & Sullivan
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Frost Radar™: Supply-Side Platforms, 2024
Frost Radar™: Supply-Side Platforms, 2024 A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines The Frost Radar™ for the supply-side platform (SSP) market analyzes software solutions that allow publishers to effectively manage, sell, and optimi ... Read More
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Growth Opportunities in the Global Mobile Advertising Market
Growth Opportunities in the Global Mobile Advertising Market A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual ... Read More
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Asia-Pacific Mobile Advertising Growth Opportunities
Asia-Pacific Mobile Advertising Growth Opportunities The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow ... Read More
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