Category: Internet Advertising
Internet Advertising market research reports by Frost & Sullivan
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Frost Radar™: Supply-Side Platforms, 2024
Frost Radar™: Supply-Side Platforms, 2024 A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines The Frost Radar™ for the supply-side platform (SSP) market analyzes software solutions that allow publishers to effectively manage, sell, and optimi ... Read More
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Frost Radar™: Demand-Side Platforms, 2023
Frost Radar™: Demand-Side Platforms, 2023 The Frost Radar™ on the global demand-side platforms (DSPs) market assesses providers of software solutions that improve advertisers and agencies’ ability to plan, buy, measure, execute, and optimize their global advertising initiatives. DSPs are an essentia ... Read More
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Growth Opportunities in the Global Mobile Advertising Market
Growth Opportunities in the Global Mobile Advertising Market A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual ... Read More
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Asia-Pacific Mobile Advertising Growth Opportunities
Asia-Pacific Mobile Advertising Growth Opportunities The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow ... Read More
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