Soft Drinks Market Research Reports & Industry Analysis

There has been a growing focus in the media on the harmful impact of consuming too much sugar and ultra-processed foods, which is influencing consumption behaviour within soft drinks. However, consumers are not just looking for soft drinks that are low sugar, they are also looking for fortified prod ...

Carbonates saw moderate growth in off-trade volume terms in 2025, fuelled by record-breaking hot weather and Ramadan. Rising health concerns put pressure on sales, although these concerns did benefit sales of reduced sugar carbonates. Distribution is gradually expanding into modern grocery retailers ...

Concentrates saw steady growth in retail volume terms in 2025. These products benefit from their affordable positioning, with some consumers seeing them as a healthy option. Economic pressures have also pushed some consumers and foodservice operators to switch from juice to concentrates. New product ...

Off-trade sales of soft drinks in France experienced significant value growth in 2025, with some volume increases, largely driven by warmer temperatures and heatwaves. This boosted thirst-quenching categories like sports drinks and energy drinks, which saw strong volume growth. However, local consum ...

Latvia’s soft drinks industry is facing multiple challenges. Cold summer weather has impacted demand across both retail and foodservice channels, while juice sales remain constrained by global supply challenges. Added-value categories - especially energy drinks – are gaining momentum, supported by i ...

Demand for carbonates in Latvia has been impacted by cold summer weather and competition from newer added-value beverage options, such as energy drinks. Reduced sugar cola carbonates remains the most resilient category, as shifting health priorities continue to influence consumer choices. Upcoming e ...

Carbonates in France experienced a third consecutive year of off-trade volume decline in 2025, largely driven by regular cola options. This downturn was intensified by a new, harsher “soda tax” that significantly impacted high sugar variants, despite manufacturers' ongoing sugar reduction efforts. C ...

Companies in this industry manufacture soft drinks and artificially carbonated beverages. Major companies include US-based global giants Coca-Cola, Keurig Dr Pepper, and PepsiCo, as well as Britvic (UK), Red Bull (Austria), and Suntory (Japan). COMPETITIVE LANDSCAPE Demand for soft drinks is driven ...

Carbonates register a recovery in 2025, with volume sales increasing, after a decline the previous year. There is an increasing range of fruit cocktail carbonates, and orange carbonates also perform strongly. SABC’s launch of a returnable bottle for its Top brand is also proving successful. Euromoni ...

Demand for concentrates in Latvia is supported by their ease of use and convenience. Liquid concentrates is the main driver of growth, due to the versatility and cost efficiency of these offerings. Powder concentrates meanwhile, face challenges due to perceptions of unhealthiest and lower quality. P ...

Concentrates in France experienced a marginal volume decline in 2025, yet value sales increased, largely due to inflation impacting perceived affordability. Powder concentrates emerged as a more dynamic performer, fuelled by active lifestyles and innovations in electrolyte products and convenient fo ...

Muted performance in 2025, with limited volume growth, as consumers increasing prefer RTD soft drinks. The high sugar and additive content is also a concern. Liquid concentrates fares better than powder. Euromonitor International's Concentrates in Cameroon report offers a comprehensive guide to the ...

Soft drinks is expected to register moderate volume growth, though consumers remain price sensitive, as inflation lingers. There is a shift towards healthier soft drinks, such as bottled water, and also energy drinks, which are perceived as healthy, in spite of high sugar and caffeine content. Eurom ...

Sales of soft drinks in Algeria saw steady growth in off-trade volume terms in 2025, fuelled by urbanisation, a youthful population and the country’s hot climate. Economic pressures and rising health concerns remained an obstacle to growth, but the increasingly busy on-the-go lifestyles of locals he ...

PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Soft Drinks: ISIC 1554 market at a national level. It provides the latest retail sales data, allowing you to identify th ...

Demand for soft drinks in Bolivia is supported by warm climate conditions, which facilitate year-round consumption. Affordability remains a key driver, while improvements in retail infrastructure, increasingly active lifestyles, and growing health consciousness are encouraging further innovation. Th ...

Soft drinks is recording moderate retail volume growth in Bosnia and Herzegovina in 2025, supported by stable consumer demand despite lingering inflation and ongoing price increases that have significantly shaken consumer confidence. The on-trade recovery is now complete, with sales surpassing pre-p ...

In 2025, Cedevita and Toco Loco exemplified how technological innovation, playful design, and digital marketing are reshaping the concentrates market in Croatia. These developments helped drive a modest but steady increase in retail volume sales in 2025, confirming that even mature beverage categori ...

Carbonates is experiencing minimal volume growth in 2025 due to concerns over sugar content. Consumers are moving away from regular carbonates toward reduced sugar variants and alternative beverages. The health and wellness will continue to discourage consumers from purchasing regular carbonates ove ...

Retail volume sales of soft drinks in Croatia increased in 2025, marking another year of steady category expansion. Growth was supported by rising demand across several key categories, most notably bottled water, carbonates, juice, energy drinks, sports drinks, and RTD tea. The strongest contributor ...

Retail volume sales of soft drinks in Tunisia increased in 2025, driven largely by the strong performance of the bottled water category, which supported overall volume growth. However, the economic crisis, inflation, and significant price increases led to declining demand across several categories, ...

In 2025, hot weather, tourism and product renewal outweighed the lingering effects of high prices and shifting preferences toward bottled and functional waters. The result was a modest but clear increase in volume sales for carbonates in the year, and a more dynamic category environment heading into ...

Consumer preferences within concentrates are shifting, with attention increasingly focused on powder concentrates, while liquid formats are gradually losing appeal. Powder concentrates are outperforming their liquid counterparts, maintaining their popularity among local consumers due to their percei ...

Concentrates in Bolivia faces rising competition from ready-to-drink beverages, as consumers favour convenient and increasingly health-oriented options. Powder formats dominate, due to their low cost, easy transportation, and long shelf life, while liquid concentrates remains limited due to higher p ...

Retail volume sales of soft drinks rose at a moderate rate in 2025. Demand for soft drinks is closely tied to affordability, as soaring inflation and currency depreciation continue to strain household disposable income and raise manufacturing costs. These economic pressures have driven consumers tow ...