Soft Drinks Market Research Reports & Industry Analysis

In 2024, soft drinks in Poland experienced a pronounced shift toward health and wellness. Manufacturers responded by reformulating products to reduce sugar content and highlight natural ingredients, spurred by growing consumer demand and the influence of the sugar tax. This trend led to an increased ...

In 2024, health and wellness strongly shaped soft drinks in Sweden, with low and no sugar options leading across carbonates, energy drinks, and sports beverages. Consumers gravitated toward functional benefits such as hydration, vitamins, electrolytes, and protein, driving growth in sports drinks, f ...

Off-trade RTD volume sales of soft drinks saw healthy growth in Uzbekistan in 2025, with retail value sales also robust, reflecting a recovery from the tax-driven slowdown of 2024. Euromonitor International's Soft Drinks in Uzbekistan report offers a comprehensive guide to the size and shape of the ...

In 2025, concentrates in Slovenia remained their appeal amongst cost-conscious consumers, with liquid variants retaining a dominant presence. However, powder concentrates showed greater dynamism, benefiting from portability, functional ingredients, and ongoing flavour innovation. Supermarkets domina ...

Volume sales of carbonates showed a flat performance in Serbia in 2025, albeit at a slight improvement on the sub-decimal negative performance seen in 2024. Meanwhile, value sales are better supported by high prices. A key trend in carbonates is that consumers are seeking lower-sugar options and som ...

Off-trade volume sales of carbonates rebounded to healthy growth in 2025, after a slump seen in 2024 caused by excise tax, driven by cola carbonates with flavour innovations in non-cola carbonates also driving consumer demand. Euromonitor International's Carbonates in Uzbekistan report offers a comp ...

In 2025, powder concentrates partially recovered in volume terms after three years of decline, but continued to face strong competition from flavoured bottled water and other health-oriented soft drinks. Liquid concentrates recorded the fastest growth, though from a low base, aided by Argentine migr ...

In 2025, carbonates in Uruguay faced ongoing pressure from the rising popularity of bottled water health and wellness trends. Increased awareness about the health risks associated with excessive sugar consumption is fuelling demand for reduced-sugar variants. There is also rising demand for tonic wa ...

Health and wellness soft drinks recorded another strong year in Turkey in 2024, with consumers increasingly gravitating towards products that feel “lighter”, more functional and more natural, particularly during the long and hot summer season. As inflation continued to pressure household budgets, sh ...

Volume sales of soft drinks in Serbia achieved low positive volume growth in 2025, while value sales remain better supported by high unit prices. Overall, the landscape is being affected by economic instability following a period of high inflation in the recent review period. While inflationary pres ...

In Slovenia, regular carbonates came under increasing pressure from reduced- and low-sugar soft drinks alternatives in 2025, driven by health-conscious lifestyles and innovations by manufacturers. Hypermarkets dominated distribution, while e-commerce registered rapid growth, thanks to a wider produc ...

Volume sales of concentrates maintained low positive growth in Serbia in 2025. Meanwhile, powder concentrates is performing better than liquid concentrates, due to these options offering affordable prices which appeal to even price-sensitive consumers. Euromonitor International's Concentrates in Ser ...

Health and wellness soft drinks in the United Arab Emirates continued to evolve in 2024, shaped by increasing consumer interest in products that balance indulgence with perceived health benefits. While flavour and refreshment remain essential purchase drivers, claims on packaging increasingly played ...

Off-trade volumes sales of concentrates slumped into a small negative decline in New Zealand in 2025. This reflects a shift in demand, with growth no longer driven by price-led downtrading from other more expensive soft drinks alone, but by selective new product development that better aligns with h ...

In 2024, health and wellness soft drinks in New Zealand continued to develop around consumers’ growing preference for beverages that feel both “better for you” and convenient to incorporate into daily routines. No sugar soft drinks remained the leading claim, reflecting steady ongoing demand for red ...

Off-trade sales of carbonates recorded modest volume growth in New Zealand 2025, at a marginally stronger rate than seen in 2024. The category remains concentrated around leading players such as Coca-Cola Amatil (NZ) Ltd and Frucor Suntory New Zealand Ltd (PepsiCo), with sales drivers focussing on t ...

Off-trade volume sales of soft drinks maintained positive growth in New Zealand in 2025, at a slightly higher rate of growth than seen in the previous year. This performance was underpinned by easing inflationary pressures, gradual economic stabilisation, and improving consumer spending confidence. ...

In 2024, soft drinks in Norway was influenced by health-conscious consumption, with no- and low sugar options, high-protein variants, and functional benefits shaping innovation. Leading brands, including PepsiCo, Coca-Cola, and Tine SA, focused on sugar reduction, functional formulations, and new pr ...

In 2025, off-trade RTD volume sales of soft drinks in Germany registered a marginal increase, signalling an industry that remains resilient despite economic headwinds. Marginal growth reflected a balance between health-driven choices and indulgent consumption patterns. Bottled water was the stronges ...

Off-trade volume sales of Asian speciality drinks returned to low positive growth in New Zealand in 2025, following a negative slump seen in 2024. This was driven through diaspora-led consumption and improved channel access, as the category continues to grow from an emergent base. Euromonitor Intern ...

Off-trade RTD volume sales of concentrates in Germany rose in 2025, albeit significantly slower than in the previous years of the review period. Moreover, growth was due solely to the liquid format, with powder concentrates remaining on a downward trajectory in terms of off-trade RTD volume sales. S ...

Retail volume sales of carbonates in Germany continued to decrease in 2025. The category is quite mature and retail volume sales have stagnated, especially as carbonates suffer from an unhealthy image, as consumers seek a lower sugar intake. Therefore, many consumers have cut down on their consumpti ...

Off- and on-trade volume sales of Asian speciality drinks in Germany decreased for a third consecutive year in 2025. The continued downturn in demand for these drinks reflected shifting consumer priorities in an inflationary environment. While interest in exotic flavours and cross-cultural beverage ...

Global Cider Market 2025-2029 The global cider market is forecasted to grow by USD 1733.0 mn during 2024-2029, accelerating at a CAGR of 5.8% during the forecast period. The report on the global cider market provides a holistic analysis, market size and forecast, trends, growth drivers, and challeng ...

Most of the main claims within health and wellness soft drinks in China showed robust growth in volume and current value terms in 2024. While overall demand was constrained by maturity and population decline, the evolution of the preventive health trend ensured many consumers continued to gravitate ...