Soft Drinks Market Research Reports & Industry Analysis

Asian speciality drinks is still a very small and emerging category in Egypt. There is a strong appetite for trying new types of soft drinks from other cultures, which niche brands are starting to tap into. Retail e-commerce is providing a pivotal channel for emerging brands to reach Egypt’s younger ...

Soft drinks in Egypt showed a notable recovery in volume sales over 2025, despite the persistent threat of inflation and upward pressure on prices. Consumption is being driven by the strong popularity of carbonates and dynamic progress in energy drinks. Locally produced brands are stimulating intere ...

The growing appeal of local brands has supported the carbonates category in Egypt, with the country’s young demographic enticed by these new options. Flavour development and smaller formats have also attracted consumers alongside healthier lines from emerging brands. The boycotting of major foreign ...

Carbonates recorded declining off-trade volume sales in the Czech Republic in 2025, influenced by several overlapping trends. The colder-than-usual summer significantly reduced demand for refreshing beverages, reversing the uplift seen in previous years when heatwaves had supported consumption. At t ...

Concentrates saw limited volume growth in 2025 as consumer interest wanes and scepticism about the nutritional, functional and value of these products grows. Powder concentrates saw the most dynamic performance, being more portable and having seen more investment in new product development for categ ...

Off-trade volume sales of both liquid and powder concentrates have declined in 2025 with a lack of significant innovation and an increasingly unhealthy image weighing on the category’s growth and development. Despite these challenges there have been some bright spots, such as the rising interest in ...

Asian speciality drinks is seeing growth driven by its compatibility with the evolving health and wellness trend and manufacturers’ efforts to align their product ranges with the preferences of health conscious consumers. The category is also seeing sales boosted by an expanding product range due bo ...

Concentrates is seeing sales bolstered by budget conscious consumers turning away from more expensive soft drinks, such as juice, due to challenging and uncertain economic conditions. In this context, it is notable that the private label segment is gaining share, attracting consumers looking for the ...

Carbonates is seeing sales affected by the rise in consumer health consciousness, and particularly the growing concern about the potential health impacts of consuming too much sugar. As a result, reduced sugar options are seeing a notable rise in demand and playing a key role in the product innovati ...

Off-trade volume sales of soft drinks have declined in 2025 with economic pressures and rising prices forcing consumers to economise. As prices have risen some consumers have switched to cheaper brands or have down traded to private label, especially in categories where there is perceived to be litt ...

Carbonates is underdoing structural change in the Chinese market as consumption decreases and consumers shift to reduced-sugar RTD teas, which is considered a healthier option. Global brands face an increasingly competitive landscape as domestic brands seek to take a larger share of this major categ ...

Concentrates suffers from being ill-suited to key trends in consumer demand towards health and convenience. These products are often seen as overly processed, high in sugar and artificial, while they also take time to prepare and are generally not compatible with on-the-go consumption. However, play ...

Concentrates in China registered solid growth in 2025, driven by the rising popularity of coffee concentrates. With coffee culture gaining traction in China, consumers are drawn to the quality and convenience of these products. Luckin Coffee uses 100% Arabica beans and cold-brew processes, appealing ...

Soft drinks consumption in Hong Kong is being heavily influenced by the rise in consumer health consciousness. This trend is supporting rising interest in certain categories, such as sports drinks and RTD tea, while also driving developments within categories, with a growing focus on reduced sugar o ...

Soft drinks in Spain is seeing rising retail volume sales in 2025, driven by a mix of heightened health awareness, strong demand for reduced sugar and functional beverages, and consumers’ ongoing focus on affordability. Retail fragmentation is accelerating, with supermarkets, discounters, vending an ...

Soft drinks in South Africa is recording moderate off-trade volume growth in 2025, supported by production investments, expanding distribution and rising demand for affordable options. Consumer behaviour is increasingly defined by price sensitivity, with many households trading down to private label ...

Concentrates in the UAE is seeing flat retail volume performance in 2025, held back by growing preference for fresher, less sugary beverages and strong competition from juices and other ready-to-drink categories. Powder concentrates is the most dynamic subcategory, while Vimto continues to anchor li ...

Asian speciality drinks in the UAE is recording modest volume growth in 2025, driven mainly by curiosity, a growing expatriate base and interest in unconventional flavours, although low awareness among local consumers and high sugar content limit broader uptake. The category remains niche, with most ...

Carbonates in Belgium recorded growth across all metrics in 2025 as hot, sunny weather boosted sales. Nevertheless, downsizing was prevalent amid high levels of inflation, and discounters saw notable growth. Euromonitor International's Carbonates in Belgium report offers a comprehensive guide to the ...

Carbonates in South Africa is recording higher retail volume sales in 2025, supported by expanded production capacity, competitive pricing and stronger distribution networks. Coca-Cola has reinforced its leadership through major bottling investment, while PepsiCo - via Varun Beverages’ acquisition o ...

Carbonates in Spain is seeing only marginal volume growth in 2025, as regular formats continue to decline while reduced sugar options drive the category’s expansion. Reduced sugar other non-cola carbonates is the most dynamic segment, supported by flavour innovation and a premium shift linked to pro ...

In 2025, soft drinks in Thailand experienced moderate growth, successfully navigating economic challenges by redefining consumer value. Affordability was crucial, driving demand for budget-friendly options and smaller pack sizes. Simultaneously, wellness and functional beverages, boasting added heal ...

Carbonates in the UAE continues to record rising volumes in 2025, supported by emerging brands, improved foodservice performance and the expanding appeal of mini cans for portion control and convenience. Reduced sugar variants show the fastest growth, driven by better availability, their use in alco ...

Sales of soft drinks have seen moderate but steady growth in retail value and volume terms in 2025. Ongoing price rises have pushed players to find new ways to add value and to present more affordable soft drinks to the end consumer. New product development and innovation has been a key focus, with ...

In 2025, concentrates continued their long-term downward trend, with declining volume sales reflecting shifting consumer preferences across the Czech soft drinks landscape. While affordability remains a defining theme in the wider market, the concentrates category struggles to retain relevance as yo ...