Soft Drinks Market Research Reports & Industry Analysis

Soft Drinks in Indonesia Summary Soft Drinks in Indonesia industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial ...

Soft Drinks in Singapore Summary Soft Drinks in Singapore industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics an ...

In Turkey, off-trade RTD volume sales of concentrates declined in 2025 due to health concerns and increasing prices, which diminished consumer interest. However, the introduction of new liquid concentrate flavours and the category's affordability for lower-income households provided some support. Po ...

In 2025, off-trade volume sales of carbonates in Italy achieved value growth despite flat volumes, driven by premiumisation and price increases, while on-trade sales declined. Reduced sugar variants, particularly cola and lemonade/lime, were top performers due to health trends and innovation. Lookin ...

Soft drinks is seeing rising volume sales in Greece, with consumption patterns increasingly being shaped by the search for affordability in a difficult economic climate and increasing interest in health and nutrition. The rise in consumer health consciousness is driving a shift towards reduced sugar ...

Over 2025, off-trade RTD volume sales of concentrates in the US are projected to grow strongly, and in line with 2024. Concentrates are perceived as cost-effective alternatives to other soft drinks, facilitating a notable migration of consumers away from juice, sports drinks and other RTD categories ...

Carbonates has been hit by significant price increases, which have served to constrain volume growth, though the category’s performance remains positive. At the same time, rising consumer health consciousness is exerting a growing influence on consumption patterns, driving demand for reduced sugar v ...

Soft drinks in Colombia faced a challenging operating environment in 2025 as macroeconomic volatility, climate variability, and legislative pressures shaped consumption patterns. While the economy is projected to grow by 2.6%, consumption behaviour remained cautious due to persistently high inflatio ...

In 2025, carbonates faced a challenging environment as demand normalised after the heat-driven spike of 2024 and legislative pressures intensified. Cooler and rainier conditions reduced the number of typical “refreshment” occasions compared to the prior year, when temperatures above 40°C in some reg ...

Off-trade volume sales of soft drinks saw modest growth in 2025, with value sales rising due to price increases. Reduced sugar carbonates, bottled water, and energy drinks saw growth, while juice, RTD tea, and sports drinks declined. Demand for reduced sugar products surged despite the postponement ...

Off-trade volume sales of soft drinks rose in Turkey in 2025, driven by strong growth in bottled water, RTD tea, and RTD coffee, which offset a slower performance in traditional carbonates. Rising unit prices, caused by the devaluation of the Turkish Lira and higher production costs, led consumers t ...

Retail volume sales of carbonates in the US are projected to continue to grow modestly over 2025. However, after price-induced consumer hesitance stalled volume sales growth for carbonates, green shoots of recovery have emerged in the category. The increased presence of smaller pack sizes and approa ...

In 2025, concentrates in Hungary remained supported by their core strength: delivering affordable volume at a time when many other soft drinks categories are still carrying elevated unit prices. Even as overall soft drinks inflation slowed and consumers gradually became less price-sensitive, concent ...

Concentrates saw marginal off-trade RTD volume growth in 2025, but liquid concentrates declined due to poor health perception and being old-fashioned. Powder concentrates, however, was more dynamic, driven by innovations like waterdrop and a health and wellness focus. The forecast anticipates overal ...

Soft drinks in Hungary entered 2025 with renewed stability following two challenging years marked by steep inflation, taxation changes, and the introduction of the Deposit Return System. These disruptions had weighed heavily on consumer purchasing power and reshaped pricing across the industry. Howe ...

Flat growth in off-trade RTD volume sales is projected for soft drinks in the US over 2025, although there remain opportunities in the industry as consumer behaviour shifts. Even as headline inflation cooled and the industry pulled back from the steep price hikes of late 2023, consumers continued to ...

Concentrates is seeing volume sales decline as these products are seen as outdated and out of synch with prevailing consumer health trends. Furthermore, the need to prepare these products means that they are struggling to meet the consumer demand for convenience in the midst of ever more hectic mode ...

In 2025, concentrates in Colombia continued to face a challenging environment marked by declining demand and limited innovation. Powder concentrates – by far the dominant format – were strongly affected by ongoing economic pressures on low-income households, who historically represent the core consu ...

Carbonates in Hungary recorded a modest recovery in 2025 following several years of volume decline caused by inflation, changes to taxation, and the introduction of the deposit-return system. The category continued to operate in an environment of elevated price sensitivity, but the stabilisation of ...

In 2025, off-trade volume sales of carbonates grew in Turkey, led by cola and reduced-sugar variants, reflecting rising consumer interest in healthier beverages. Innovation in low- and no-sugar options, premium mixers such as tonic water, and natural ingredient formulations drove growth, especially ...

Competition from juice drinks is hampering volume sales of concentrates in Egypt, with juice drinks the preferred choice for many budget-conscious consumers. Euromonitor International's Concentrates in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. ...

This report forecasts to 2029 US production of soft drinks in gallons and US shipments of soft drinks in nominal US dollars at the manufacturer level. Total production in volume terms is segmented by product in terms of: carbonated soft drinks,fruit beverages,sports drinks,other ready-to-drink (RTD) ...

Asian speciality drinks is still a very small and emerging category in Egypt. There is a strong appetite for trying new types of soft drinks from other cultures, which niche brands are starting to tap into. Retail e-commerce is providing a pivotal channel for emerging brands to reach Egypt’s younger ...

Soft drinks in Egypt showed a notable recovery in volume sales over 2025, despite the persistent threat of inflation and upward pressure on prices. Consumption is being driven by the strong popularity of carbonates and dynamic progress in energy drinks. Locally produced brands are stimulating intere ...

The growing appeal of local brands has supported the carbonates category in Egypt, with the country’s young demographic enticed by these new options. Flavour development and smaller formats have also attracted consumers alongside healthier lines from emerging brands. The boycotting of major foreign ...