Category: Wound Care
Wound Care market research reports by Euromonitor International
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Wound Care in Canada
Wound Care in Canada Wound care is set to see retail value sales increase in current terms in 2024 as consumers are continuing to transition back to activities such as recreational sports, barbeques, and outdoor camping, which tend to expose consumers to greater risk of minor injuries that may requi ... Read More
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Wound Care in Malaysia
Wound Care in Malaysia Wound care in Malaysia is expected to continue its positive growth trajectory in current value terms throughout 2024. With people spending more time outdoors and increasingly engaging in sports and recreational activities, the incidence of cuts, grazes, and minor injuries has ... Read More
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Wound Care in Greece
Wound Care in Greece Maturity is a residual obstacle to development and growth in wound care in Greece. While the lifting of Coronavirus (COVID-19) restrictions and the re-opening of the market have contributed to a recovery, company investment remains limited. Given that consumers remain price-sens ... Read More
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Wound Care in Hungary
Wound Care in Hungary Wound care in Hungary saw a slowdown in value sales growth over 2024, whilst retail volumes continued to contract. Current value sales were driven by rising prices and investments in higher quality products. Consumers are keen to invest in a reputable first aid kit where produc ... Read More
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Wound Care in Bosnia and Herzegovina
Wound Care in Bosnia and Herzegovina In 2024, consumer demand for wound care products continues to remain stable in Bosnia and Herzegovina, despite ongoing economic pressures. The category is buoyed by the growing prevalence of self-medication and the increasing importance of convenience, both of wh ... Read More
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Wound Care in Chile
Wound Care in Chile Wound care in Chile continues to record declines in both retail volume and value terms. This is primarily due to the country's economic situation, where consumer spending remains constrained and Chileans are having to prioritise their expenses. In this context, wound care is not ... Read More
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Wound Care in Italy
Wound Care in Italy Wound care is set to see retail value sales grow in current terms in Italy in 2024. While first aid kits remains a minor segment, the sticking plasters/adhesive bandages category is still enjoying the boost resulting from the performance of surgical procedures that were postponed ... Read More
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Wound Care in Mexico
Wound Care in Mexico Wound care in Mexico is set to maintain solid retail current value growth in 2024. The current consumption trends for wound care products in Mexico reflect greater awareness of the importance of personal care and wellbeing. With an increased focus on health and hygiene, especial ... Read More
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Wound Care in Hong Kong, China
Wound Care in Hong Kong, China Wound care in Hong Kong is witnessing increasing demand for technologically-advanced bandages and adhesive plasters, driven by a growing consumer preference for products that prioritise user convenience and promote faster healing. This shift in consumer sentiment has l ... Read More
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Wound Care in Thailand
Wound Care in Thailand Demand for wound care in Thailand continues to rise in 2024 as consumers resume their daily lives, which can result in higher incidence of minor accidents which need immediate care. Consumers are spending greater time outside of the home travelling to the office, and engaging ... Read More
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Wound Care in Japan
Wound Care in Japan Wound care in Japan is expected to remain stable in retail current value terms in 2024, as the category tends not to experience seasonal fluctuations, inbound demand, or environmental changes such as innovation and price revisions, unlike other over-the-counter (OTC) products. Fo ... Read More
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Wound Care in Belgium
Wound Care in Belgium Wound care in Belgium, after experiencing a recovery in the post-Coronavirus (COVID-19) period, is projected to see a return to retail volume decline in 2024. Indeed, relative humid weather did not favour outdoor activities, decreasing the risk of minor injuries amongst childre ... Read More
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Wound Care in Argentina
Wound Care in Argentina Wound care in Argentina is forecast to see decline in retail volume terms due to weak consumption. Government reforms have driven up the cost of living and unemployment forcing consumers to make cutbacks on non-essential products like wound care products. It is also worth not ... Read More
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Wound Care in China
Wound Care in China Wound care is set to maintain slow and stable retail current value growth in China in 2024. The category remains highly concentrated, with Yunnan Baiyao and Band-Aid holding significant value shares. These two brands are expected to lead value sales of sticking plasters/adhesive ... Read More
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Wound Care in the United Arab Emirates
Wound Care in the United Arab Emirates Demand for wound care in the United Arab Emirates continues to grow in 2024. The United Arab Emirates is home to a vibrant, youthful population, with millennials increasingly engaging in outdoor activities during the winter months. This trend is likely to drive ... Read More
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Wound Care in Vietnam
Wound Care in Vietnam Wound care in Vietnam is expected to experience stable expansion in retail current value terms in 2024. This growth can be attributed to the increased consumer desire to spend time outdoors, engaging in sports, and travel, leading to a higher likelihood of minor injuries that r ... Read More
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Wound Care in the United Kingdom
Wound Care in the United Kingdom Wound care is one of the most stagnant categories in OTC consumer health in the UK. There are several factors contributing to its limited growth, namely the lack of innovation and limited development in use cases. The immediate years following the pandemic and the re ... Read More
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Wound Care in New Zealand
Wound Care in New Zealand Wound care in New Zealand is expected to register increases in retail volume and current value terms in 2024, continuing the trend from the previous couple of years. Both gauze, tape and other wound care and sticking plasters/adhesive bandages are expected to see rising sal ... Read More
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Wound Care in the Philippines
Wound Care in the Philippines Demand for wound care products in the Philippines is expected to rise in 2024 as more consumers engage in physical activities that commonly result in minor injuries. Growing levels of health consciousness, exacerbated by the pandemic, have fuelled the growth of physical ... Read More
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Wound Care in France
Wound Care in France In 2024, wound care in France is facing significant challenges due to several influences. Adverse weather conditions have contributed to a decline in outdoor activities, which typically boost demand for wound care products. Additionally, financial pressure has impacted consumer ... Read More
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Wound Care in the US
Wound Care in the US An improvement was seen in the growth rate for wound care in retail current value terms in the US in 2023 compared with the previous year, and a positive performance is also expected in 2024. In addition to price rises, this is due to the increasing number of people participatin ... Read More
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Wound Care in Azerbaijan
Wound Care in Azerbaijan Sales of wound care continue to decline in retail volume terms in 2024. This trend can be largely explained by a decrease in the purchasing power of the population. With household budgets being squeezed consumers are more focused on basic goods and are only buying wound care ... Read More
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Wound Care in Algeria
Wound Care in Algeria Wound care in Algeria continues to register positive volume and value growth in 2024, supported by demographic factors and lifestyle trends. However, the growth remains modest, primarily because the category consists of basic products such as bandages and economy-priced plaster ... Read More
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Wound Care in Brazil
Wound Care in Brazil Wound care is set to maintain stable current value growth in Brazil in 2023, but will continue to decline in volume terms. It was previously a prevalent practice amongst Brazilians to maintain a supply of gauze, sticking plasters/adhesive bandages, and similar items at home for ... Read More
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Wound Care in India
Wound Care in India The maturity of wound care in India is set to contribute to only low single-digit current value growth in 2023. As a mature category, it has already achieved saturation thanks to established products, preventing higher growth. Saturation also deters the introduction of innovative ... Read More
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