Category: Wound Care
Wound Care market research reports by Euromonitor International
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Wound Care in Austria
Wound Care in Austria Wound care continued to show moderate retail value sales growth in 2024, with an ongoing decline in current volume terms. A continuous decrease in demand for sticking plasters has been the main cause of the overall decline, as these are the largest products in volume terms. As ... Read More
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Wound Care in Germany
Wound Care in Germany Demand for wound care in Germany continues to grow in 2024, supported by greater participation in outdoor activities and sports. Outdoor activities are extremely popular in Germany, including an interest in running, hiking, cycling and more. This inevitably leads to an increase ... Read More
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Wound Care in Indonesia
Wound Care in Indonesia Demand for wound care products in Indonesia is set to see consistent growth in 2024, largely driven by the increasing physical activity among various demographic groups, including school communities, sports enthusiasts, and the general public, many of whom are embracing a mor ... Read More
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Wound Care in Romania
Wound Care in Romania Wound care in Romania has proven to be less dynamic than other OTC categories, despite playing a crucial role within the consumer healthcare landscape. Demand remains relatively stable from year to year, reflecting the maturity of the market. Key challenges facing the wound car ... Read More
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Wound Care in Cameroon
Wound Care in Cameroon Wound care in Cameroon faces a number of challenges in 2024, with the category fairly stagnant and with limited innovation. One challenge to official wound care comes from the proliferation of unlicensed drug kiosks scattered across neighbourhoods. Indeed, these outlets sell a ... Read More
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Wound Care in North Macedonia
Wound Care in North Macedonia With the recent spike in inflation now steadily receding, total current value sales growth for wound care in North Macedonia in 2024 looks set to be down slightly on 2023. Conversely, the category is poised to record an improved performance in volume growth terms. This ... Read More
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Wound Care in Poland
Wound Care in Poland Constant value growth for wound care in Poland is expected to be muted and volume sales are expected to fall. Wound care is seen as a staid product are with little innovation. As such, consumers are not brand loyal and value sales are generally based on price, which continues to ... Read More
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Wound Care in Tunisia
Wound Care in Tunisia Consumption of wound care has been falling since 2023, pushing retail volume sales into decline. There has been a notable lack of new launches, advertising and innovation by domestic players in 2024. Local manufacturers are primarily focusing on private and public hospitals in ... Read More
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Wound Care in Ukraine
Wound Care in Ukraine Sales of wound care have been subject to the same factors as the other consumer health categories since Russia's invasion of Ukraine, in particular the decline in the population and reduced consumer spending power. Although wound care has seen strong growth in current value ter ... Read More
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Wound Care in Kenya
Wound Care in Kenya Consumers are gravitating towards more affordable wound care products, especially those in lower-income brackets. Pricing plays a significant role in purchasing decisions, with local brands like Mediplast often popular for their lower price points and wide availability in traditi ... Read More
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Wound Care in Switzerland
Wound Care in Switzerland Wound care sales in Switzerland continue to experience positive growth in current value terms, fuelled by increasing consumer interest in travel and tourism. Additionally, consumers are feeling less anxious about the cost of living, making them more willing to invest in wou ... Read More
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Wound Care in Serbia
Wound Care in Serbia Unit prices continue to stimulate current value sales of wound care in Serbia. However, retail volume sales are recording a decline due to ongoing price sensitivity as consumers grapple with costs of living. Consumers are prioritising essential consumer health products and are c ... Read More
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Wound Care in South Africa
Wound Care in South Africa Although demand for wound care in South Africa, which is dominated by sticking plasters/adhesive bandages, continues to rise in 2024, it remains a small category within consumer health. Many local consumers of wound care consider it a non-essential purchase, and therefore ... Read More
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Wound Care in Pakistan
Wound Care in Pakistan Wound care in Pakistan is expected to register healthy current value and volume growth in 2024. Volume growth is supported by continuing population growth. Value sales for gauze, tape and other wound care is slightly higher than sticking plasters, through sticking plasters are ... Read More
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Wound Care in Sweden
Wound Care in Sweden Wound care in Sweden continued to see positive, yet slower growth in retail volume terms in 2024 in line with the maturity of this category. Swedes enjoy outdoor activities and being physically active, which increases the number of small cuts and scrapes. Sticking plasters/adhes ... Read More
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Wound Care in Slovenia
Wound Care in Slovenia The increasing popularity of self-medication and the convenience trend is positively impacting the performance of wound care in Slovenia in 2024. Consumer demand is stable despite demographic challenges and stagnant Euromonitor International's Wound Care in Slovenia report off ... Read More
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Wound Care in Taiwan
Wound Care in Taiwan Wound care in Taiwan is poised to record only modest growth in current value terms in 2024. Economic uncertainty has led to more cautious consumer spending in discretionary areas, including perceived non-urgent healthcare products. Many consumers are prioritising affordability a ... Read More
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Wound Care in Turkey
Wound Care in Turkey Wound care has seen significant fluctuation in demand since the outbreak of COVID-19, which heightened consumer interest in health, wellness and self-care. After society reopened, there was a noted increase in sporting activities and gym attendance. An increased focus on more ac ... Read More
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Wound Care in Uzbekistan
Wound Care in Uzbekistan Wound care in Uzbekistan predominantly centres around a basic product portfolio. Due to consumers level of income, the landscape has financial limitations, leading cost-effective solutions to be widespread. As a result, the segment is marked by an absence of noteworthy advan ... Read More
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Wound Care in Israel
Wound Care in Israel Wound care is set to see current value growth in Israel in 2024. The category is seeing increased value sales as consumers demand more advanced wound care. There is a growing demand for products that deliver faster wound healing properties, minimise scarring or reduce pain. In a ... Read More
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Wound Care in Lithuania
Wound Care in Lithuania Wound care in Lithuania is benefitting from 2024’s early start to the to the summer, with barbecues and other outdoor activities taking off in May. Outdoorsy lifestyles and time spent in nature support category sales, with both volume and current value growth rising. Though v ... Read More
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Wound Care in Norway
Wound Care in Norway Wound care is expected to see current value growth in Norway in 2024, following a resurgence in the category’s performance after the COVID-19 crisis. Outdoor activities and participation in sports continue to be the main driver of sales of wound care solutions. Outdoor activitie ... Read More
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Wound Care in Latvia
Wound Care in Latvia Wound care is witnessing retail volume sales decline in Latvia, with consumers continuing to favour cost-effective options. Private label products have been gaining popularity as consumers look to economise, as they are considered good quality among Latvians and offer good value ... Read More
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Wound Care in Uruguay
Wound Care in Uruguay Wound care is set to record double-digit retail value sales in 2024, benefiting from the change in the Argentina exchange rate. From February 2024, this immediately impacted prices and led to a decline in small-scale smuggling that bought products from Argentina to Uruguay. As ... Read More
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Wound Care in Morocco
Wound Care in Morocco As more Moroccans embrace healthier lifestyles through regular gym attendance and outdoor activities like walking, running and cycling, there is an accompanying rise in incidents of accidents and sprains, driving demand for wound care in 2024. All wound care product areas are s ... Read More
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