Category: Wine
Wine market research reports by Euromonitor International
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Slovakia Wine
Wine in Slovakia In spite of ongoing economic difficulties, wine in Slovakia managed to achieve modest growth in volume terms in 2023. Sales benefited from an excise tax hike on spirits, which served to make wine more affordable relative to the former, despite price growth within the category. Price ... Read More
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Slovakia Cider/Perry
Cider/Perry in Slovakia Cider/perry in Slovakia continued to decline at a rapid pace in volume terms in 2023, following the withdrawal of major brands, including Pivovary Topvar’s Kingswood, and Budejovicky Budvar’s Somersby cider, in the previous year. This resulted in weaker product visibility in ... Read More
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Côte d'Ivoire Alcoholic Drinks
Alcoholic Drinks in Côte d'Ivoire Sales of alcoholic drinks continue to rise in Côte D’Ivoire, with beer and wine the most popular options. Demand for spirits and RTDs is rising as the range of such products expands. Official retail sales face competition from informally distributed traditional opti ... Read More
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Ghana Alcoholic Drinks
Alcoholic Drinks in Ghana In 2023, alcoholic drinks in Ghana is facing significant challenges due to exceptionally high inflation, which averaged above 40%. This economic strain has negatively impacted the overall performance of alcoholic drinks compared to 2022. Despite this, volume growth has rema ... Read More
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Jordan Alcoholic Drinks
Alcoholic Drinks in Jordan In 2023, Jordan's alcoholic drinks industry has been witnessing marginal growth, driven by strong on-trade demand. The rise in tourists during the first three quarters boosted on-trade sales. However, there has been an increasing decline in tourists, which naturally impact ... Read More
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Austria Alcoholic Drinks
Alcoholic Drinks in Austria Total volume sales of alcoholic drinks stagnated in Austria in 2023. The market continued to be characterised by the recovery of sales in the on-trade at the expense of the off-trade during the year - the first year in which the hospitality sector was completely spared an ... Read More
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Kenya Wine
Wine in Kenya Wine in Kenya is experiencing robust growth driven by the country’s expanding middle class who have an increasing appreciation for wine. This expansion is predominantly fuelled by increased consumer awareness, which in turn is a result of concerted efforts by local wine manufacturers a ... Read More
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Kenya Cider/Perry
Cider/Perry in Kenya Characterised by fruity flavours and lower alcohol content, cider/perry is gaining popularity in Kenya, especially among female and younger consumers who may be new to alcohol. Notable brands like Savannah Premium Dry Cider, Hunter’s Gold from Kenya Wine Agencies Ltd (KWAL) and ... Read More
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Guatemala Alcoholic Drinks
Alcoholic Drinks in Guatemala It was a positive picture for alcoholic drinks in Guatemala in 2023, with moderate volume and constant value growth, in spite of high inflation and also social unrest. Euromonitor International's Alcoholic Drinks in Guatemala report offers a comprehensive guide to the s ... Read More
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Croatia Wine
Wine in Croatia In 2023, wine sales in Croatia experienced notable growth, primarily driven by the tourism sector. The influx of tourists significantly boosted on-trade wine consumption, particularly in coastal regions renowned for their hospitality and wine culture. Tourists' increasing interest in ... Read More
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Estonia Cider/Perry
Cider/Perry in Estonia 2023 saw a decline in cider/perry sales in Estonia. Although cider remains a popular beverage in foodservice during the summer, economic uncertainty in 2023 caused sales to suffer. Sweet options like Fizz and Kiss lost ground as consumers became more educated and started prefe ... Read More
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Romania Cider/Perry
Cider/Perry in Romania Cider/perry in Romania has equally felt the impact of price increases and the high cost of living in 2023, as in other categories. However, volume growth rose slightly in the off-trade and on-trade, reflecting the increasing number of consumers loyal to cider/perry. Consumptio ... Read More
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Morocco Wine
Wine in Morocco Wine in Morocco saw modest volume growth in 2023, with demand supported by the rise in foreign tourist arrivals. The country’s success at the 2022 FIFA World Cup in Qatar had a noticeable impact on tourism, by attracting more travellers to the country. Wine is widely consumed by tour ... Read More
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Austria Wine
Wine in Austria Total volume sales of wine declined slightly in Austria in 2023. Wine saw continued, though much slower, growth in the on-trade channel as consumption in inns and restaurants continued to recover from the low point seen during the COVID-19 crisis. However, off-trade consumption in tu ... Read More
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Austria Cider/Perry
Cider/Perry in Austria Cider/perry saw volume sales stagnate in Austria in 2023. During the year, the category saw improved consumption in pubs and bars, as the on-trade channel continued to recover from the low point it experienced during the pandemic. However, this was not quite enough to compensa ... Read More
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Guatemala Wine
Wine in Guatemala Wine experienced very healthy volume growth in in Guatemala in 2023, with sales increasing by a fifth. All wines are imported from countries such as Chile, Argentina, Spain, Italy and the US. There is significant segmentation, with consumers enjoying trying different varieties. Re ... Read More
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Romania Alcoholic Drinks
Alcoholic Drinks in Romania Alcoholic drinks witnessed steeper volume sales decline in 2023 as the high costs of living in Romania encouraged consumers to make cutbacks on these beverages. The price of food continued to rise in line with the stubbornly high inflation rate, exacerbated by high energy ... Read More
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Morocco Alcoholic Drinks
Alcoholic Drinks in Morocco Morocco’s economy has come under pressure in recent years, with drought causing issues for agriculture and reducing local wine production significantly in 2022. The war in Ukraine continued to leave its impact with energy and raw material prices still elevated and Morocco ... Read More
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Kenya Alcoholic Drinks
Alcoholic Drinks in Kenya Alcoholic drinks in Kenya is undergoing dynamic shifts, with spirits gaining popularity over beer in the current inflationary climate. Spirits, with their high alcoholic content, have set themselves apart in the market, offering consumers a cost-effective option for their a ... Read More
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Croatia Alcoholic Drinks
Alcoholic Drinks in Croatia Despite strong growth in unit prices, alcoholic drinks marked positive volume growth in 2023. It is clear that Croatians are tired of social distancing and need to vent out. With COVID-19 measures all but gone, the number of events spanning across small pubs and private h ... Read More
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Estonia Alcoholic Drinks
Alcoholic Drinks in Estonia In 2023, sales of alcoholic drinks in Estonia experienced a pause following the hectic pandemic and post-pandemic periods. The local economy's underperformance added pressure on consumption. However, cross-border trade with Finland and Latvia returned to more typical leve ... Read More
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Qatar Alcoholic Drinks
Alcoholic Drinks in Qatar Volume sales slumped across all categories of alcoholic drinks in Qatar during 2024 as sales returned to normal levels following the huge spike in demand seen in late 2022, when Qatar hosted the FIFA World Cup. Nonetheless, wider distribution in both the on-trade and the of ... Read More
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Estonia Wine
Wine in Estonia Wine sales stagnated in 2023. However, this is not entirely bad news – after intense growth over the historic period, the category was bound to reach a limit. Additionally, the challenging economic conditions in 2023 further influenced consumers' purchasing decisions, leading to more ... Read More
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Guatemala Cider/Perry
Cider/Perry in Guatemala Cider/perry has a niche profile in Guatemala with it being sold mainly through modern retail channels, with only limited shelf space and visibility. Brands such as Arbor Mist, Eva and Wells have narrow portfolios of three to four flavours and have not made any great investme ... Read More
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Croatia Cider/Perry
Cider/Perry in Croatia In 2023, cider and perry in Croatia continued their upward trajectory, surpassing 2019 volume sales in both the off-trade and on-trade channels. This resurgence was primarily driven by the return of open-air socialising, concerts, festivals, and garden parties post-pandemic. C ... Read More
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