Category: Wine
Wine market research reports by Euromonitor International
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Myanmar Alcoholic Drinks
Alcoholic Drinks in Myanmar Alcoholic drinks in Myanmar has experienced a robust recovery in 2023 as the pandemic has finally come to an end. On-trade sales have rebounded significantly in urban centres, tourist destinations, and stable regions. The off-trade channel is also expanding, particularly ... Read More
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Kazakhstan Cider/Perry
Cider/Perry in Kazakhstan Cider registered very healthy volume growth in in Kazakhstan 2023, as it pays off for local players that recently launched offerings. Up to now, cider has had a small foothold, with varying imported brands from various countries such as Russia, Sweden, France, and Lithuania ... Read More
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North Macedonia Wine
Wine in North Macedonia Local consumers showed a growing preference for wine over beer in 2023, which resulted in moderate total volume growth. Consumer demand for still red, white and rosé wines was robust, resulting in stable volumes in the off-trade, and even stronger volume growth in the on-trad ... Read More
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Kazakhstan Alcoholic Drinks
Alcoholic Drinks in Kazakhstan Overall, it was a negative picture for alcohol in Kazakhstan in 2023, with volume sales falling. Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the local economy and leading to high inflation. Inflation continued to be very ... Read More
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North Macedonia Cider/Perry
Cider/Perry in North Macedonia Due to inconsistent consumer demand in North Macedonia, cider/perry witnessed volatility in sales over the review period. In 2023, cider/perry sales bounced back amid growing demand with double-digit volume growth and even stronger current value growth supported by sig ... Read More
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Uzbekistan Alcoholic Drinks
Alcoholic Drinks in Uzbekistan In 2023, vodka and beer in Uzbekistan, both major volume categories, continued to face challenges due to changing consumer preferences and external factors such as increasing religiosity. Despite being traditional drinks, both vodka and beer experienced negative trends ... Read More
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Lithuania Cider/Perry
Cider/Perry in Lithuania Volume sales of cider/perry plummeted in Lithuania during 2023 due to strong preference for alternatives. Consumers are put off from buying cider due to its high sugar content, a feature that even self-indulgent consumers tend to avoid. With consumers becoming increasingly h ... Read More
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Taiwan Wine
Wine in Taiwan Post-pandemic, Taiwanese consumers have faced significant constraints on their household budgets, leading them to forego the purchase of goods not considered essential. There has been a concomitant reduction in expenditure on wine, leading to a significant decline across all metrics i ... Read More
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Peru Cider/Perry
Cider/Perry in Peru In a difficult year for alcoholic drinks in Peru, cider/perry was one of the few bright spots with the category seeing double-digit growth in total volume terms for the second year running. The main reason for this was due to the fact that the category was growing from a very low ... Read More
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Sri Lanka Alcoholic Drinks
Alcoholic Drinks in Sri Lanka In 2023, alcoholic drinks in Sri Lanka is facing significant challenges due to stringent regulations, high tariffs, and economic issues. Despite these hurdles, Lion Beer has maintained a dominance of 94% market share, although it experienced a decline in overall sales. ... Read More
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Taiwan Alcoholic Drinks
Alcoholic Drinks in Taiwan Alcoholic drinks in Taiwan witnessed moderate decline across all metrics in 2023, primarily due to rising inflationary spikes, increased costs in international shipping, and logistics and inventory issues. For local brands, workforce insufficiency is a more significant iss ... Read More
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Tunisia Wine
Wine in Tunisia In 2023, wine in Tunisia saw a significant shift as the gap between imported and local wines began to diminish. Although imported wines historically represented less than 3% of total consumption, their presence in upscale restaurants, hotels, and large retail outlets has been steadil ... Read More
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Peru Wine
Wine in Peru There has been a social and institutional crisis in Peru resulting from the dismissal of former president Pedro Castillo in December 2022, following a failed coup attempt. In addition, the country also faced an economic crisis in 2023 due to internal and external factors. Out of this th ... Read More
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Slovenia Wine
Wine in Slovenia In 2023, consumers in Slovenia increasingly shifted their preferences from wine to stronger spirits. This trend is particularly evident among the younger population, who consume alcohol primarily for social enjoyment and tend to prefer beverages with higher alcohol content. The olde ... Read More
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Uzbekistan Wine
Wine in Uzbekistan In 2023, wine in Uzbekistan maintained its steady positive growth trend. There was a noticeable evolution in the culture of wine consumption, with consumers becoming increasingly informed and educated. While previously the focus was primarily on cheaper fortified wines, there was ... Read More
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Kuwait Alcoholic Drinks
Alcoholic Drinks in Kuwait In 2023, the alcoholic drinks in Kuwait has been shaped by geopolitical dynamics, influencing consumer preferences. Conscious buying has surged, with a focus on local and Middle Eastern brands, fostering a sense of ethical satisfaction and peer approval. Brands taking poli ... Read More
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Dominican Republic Wine
Wine in Dominican Republic Wine consumption remained low in the Dominican Republic in 2023, and also registered a significant drop in volume sales. With the economy spluttering, particularly in the first half of 2023, consumers cut down on wine consumption. That being said, volume sales increased th ... Read More
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Uruguay Wine
Wine in Uruguay Although Uruguay enacted the alcohol zero law for driving several years ago, its ongoing impact on wine consumption remained significant in 2023. High outing costs in Uruguay, coupled with the necessity of using a taxi due to the prohibition on drinking and driving, have made dining ... Read More
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Uruguay Cider/Perry
Cider/Perry in Uruguay Historically, cider/perry has struggled to establish itself in alcoholic beverages, primarily competing on price. This has led to its reputation as an economical, basic product available in large, accessible formats, lacking sophistication. As the market for alcoholic beverage ... Read More
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Slovenia Cider/Perry
Cider/Perry in Slovenia In 2023, cider emerged as the fastest-growing category of alcoholic drinks in Slovenia. Its increasing popularity can be attributed to the well-known health benefits of its ingredients and the high number of apples produced locally. Consumers are seeking refreshing drinks tha ... Read More
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Taiwan Cider/Perry
Cider/Perry in Taiwan Cider/perry gained momentum during the COVID-19 pandemic when local consumers stayed home due to fears around contagion. However, Taiwan reopened its national border in 2023, and with a resumption of travel and more opportunities to socialise outside of the home, cider/perry pe ... Read More
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Dominican Republic Alcoholic Drinks
Alcoholic Drinks in Dominican Republic Overall, it was a muted picture for alcoholic drinks in the Dominican Republic in 2023, with volume sales falling overall, as the economy spluttered. However, the picture improved in the second half of the year, as the economy picked up. Euromonitor Internation ... Read More
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Turkey Wine
Wine in Turkey Wine fell into a volume slump in Turkey in 2023, while value remained supported by unit price hikes. This volume decline in wine is due to the industry facing significant challenges, including poor grape harvesting, the aforementioned rising unit prices due to increased production cos ... Read More
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Latvia Wine
Wine in Latvia Wine is relatively mature in Latvia, with a range of varieties and wide choice of products at different price points. The recovery of horeca has provided strong sales momentum although on-trade volume sales have yet to return to pre-pandemic levels. Wine sales demonstrated good result ... Read More
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Slovenia Alcoholic Drinks
Alcoholic Drinks in Slovenia In 2023, spirits emerged as the fastest-growing category in alcoholic drinks in Slovenia, driven largely by the growing premiumisation trend. This trend heightened demand for craft spirits, as consumers sought premium drinks for a more sophisticated experience. Within th ... Read More
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