Category: Wine
Wine market research reports by Euromonitor International
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Sweden Cider/Perry
Cider/Perry in Sweden Cider/perry saw modest total volume growth in Sweden in 2023. Within the off-trade, sales of cider were hit by the rise in popularity of hard seltzer and premium RTDs, as well as competition from other categories such as other sparkling wine and still rosé wine. Furthermore, gr ... Read More
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Brazil Spirits
Spirits in Brazil Total volume growth of spirits in Brazil remained in positive territory in 2023, but saw a significant slowdown. One factor contributing to this slowdown was the fact that after several years of solid total volume growth in Brazil, more premium spirits categories, such as whiskies ... Read More
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Sweden Wine
Wine in Sweden Wine total volumes remained flat in Sweden in 2023. While off-trade volume sales registered a marginal decline, there was significant growth in on-trade volumes, which continued to recover and finally exceeded pre-pandemic levels. With consumers returning to bars and restaurants in gr ... Read More
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Brazil Wine
Wine in Brazil In 2023, wine in Brazil maintained a similar performance to 2021 and 2022, with decreasing total volume sales, driven purely by the continued poor performance of still red wine in the country. This is due consumers’ lack of interest in the category, stemming from a variety of reasons, ... Read More
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Brazil Alcoholic Drinks
Alcoholic Drinks in Brazil 2023 was a more challenging year for alcoholic drinks in Brazil, which had shown resilience and solid total volume growth over 2020-2022 despite the COVID-19 pandemic. In 2023, total volume decreases were experienced across mid-priced lager, wine-based RTDs, wine, and cert ... Read More
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North Macedonia Alcoholic Drinks
Alcoholic Drinks in North Macedonia Despite the economic challenges and negative demographic trends in 2023, alcoholic drinks witnessed moderate total volume growth in North Macedonia. The rising number of inbound tourists boosted the performance of most alcoholic drinks categories in 2023. Inflatio ... Read More
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Kazakhstan Wine
Wine in Kazakhstan Wine in Kazakhstan registered very healthy volume growth in 2023, as the wine culture continued to develop, with consumers becoming more discerning. There was also a wide of range of quality, competitively priced wines available, such as from Georgia and Moldova, as well as Italy. ... Read More
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Myanmar Alcoholic Drinks
Alcoholic Drinks in Myanmar Alcoholic drinks in Myanmar has experienced a robust recovery in 2023 as the pandemic has finally come to an end. On-trade sales have rebounded significantly in urban centres, tourist destinations, and stable regions. The off-trade channel is also expanding, particularly ... Read More
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Kazakhstan Cider/Perry
Cider/Perry in Kazakhstan Cider registered very healthy volume growth in in Kazakhstan 2023, as it pays off for local players that recently launched offerings. Up to now, cider has had a small foothold, with varying imported brands from various countries such as Russia, Sweden, France, and Lithuania ... Read More
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North Macedonia Wine
Wine in North Macedonia Local consumers showed a growing preference for wine over beer in 2023, which resulted in moderate total volume growth. Consumer demand for still red, white and rosé wines was robust, resulting in stable volumes in the off-trade, and even stronger volume growth in the on-trad ... Read More
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Kazakhstan Alcoholic Drinks
Alcoholic Drinks in Kazakhstan Overall, it was a negative picture for alcohol in Kazakhstan in 2023, with volume sales falling. Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the local economy and leading to high inflation. Inflation continued to be very ... Read More
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North Macedonia Cider/Perry
Cider/Perry in North Macedonia Due to inconsistent consumer demand in North Macedonia, cider/perry witnessed volatility in sales over the review period. In 2023, cider/perry sales bounced back amid growing demand with double-digit volume growth and even stronger current value growth supported by sig ... Read More
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Uzbekistan Alcoholic Drinks
Alcoholic Drinks in Uzbekistan In 2023, vodka and beer in Uzbekistan, both major volume categories, continued to face challenges due to changing consumer preferences and external factors such as increasing religiosity. Despite being traditional drinks, both vodka and beer experienced negative trends ... Read More
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Lithuania Cider/Perry
Cider/Perry in Lithuania Volume sales of cider/perry plummeted in Lithuania during 2023 due to strong preference for alternatives. Consumers are put off from buying cider due to its high sugar content, a feature that even self-indulgent consumers tend to avoid. With consumers becoming increasingly h ... Read More
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Taiwan Wine
Wine in Taiwan Post-pandemic, Taiwanese consumers have faced significant constraints on their household budgets, leading them to forego the purchase of goods not considered essential. There has been a concomitant reduction in expenditure on wine, leading to a significant decline across all metrics i ... Read More
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Peru Cider/Perry
Cider/Perry in Peru In a difficult year for alcoholic drinks in Peru, cider/perry was one of the few bright spots with the category seeing double-digit growth in total volume terms for the second year running. The main reason for this was due to the fact that the category was growing from a very low ... Read More
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Sri Lanka Alcoholic Drinks
Alcoholic Drinks in Sri Lanka In 2023, alcoholic drinks in Sri Lanka is facing significant challenges due to stringent regulations, high tariffs, and economic issues. Despite these hurdles, Lion Beer has maintained a dominance of 94% market share, although it experienced a decline in overall sales. ... Read More
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Taiwan Alcoholic Drinks
Alcoholic Drinks in Taiwan Alcoholic drinks in Taiwan witnessed moderate decline across all metrics in 2023, primarily due to rising inflationary spikes, increased costs in international shipping, and logistics and inventory issues. For local brands, workforce insufficiency is a more significant iss ... Read More
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Tunisia Wine
Wine in Tunisia In 2023, wine in Tunisia saw a significant shift as the gap between imported and local wines began to diminish. Although imported wines historically represented less than 3% of total consumption, their presence in upscale restaurants, hotels, and large retail outlets has been steadil ... Read More
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Peru Wine
Wine in Peru There has been a social and institutional crisis in Peru resulting from the dismissal of former president Pedro Castillo in December 2022, following a failed coup attempt. In addition, the country also faced an economic crisis in 2023 due to internal and external factors. Out of this th ... Read More
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Slovenia Wine
Wine in Slovenia In 2023, consumers in Slovenia increasingly shifted their preferences from wine to stronger spirits. This trend is particularly evident among the younger population, who consume alcohol primarily for social enjoyment and tend to prefer beverages with higher alcohol content. The olde ... Read More
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Uzbekistan Wine
Wine in Uzbekistan In 2023, wine in Uzbekistan maintained its steady positive growth trend. There was a noticeable evolution in the culture of wine consumption, with consumers becoming increasingly informed and educated. While previously the focus was primarily on cheaper fortified wines, there was ... Read More
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Kuwait Alcoholic Drinks
Alcoholic Drinks in Kuwait In 2023, the alcoholic drinks in Kuwait has been shaped by geopolitical dynamics, influencing consumer preferences. Conscious buying has surged, with a focus on local and Middle Eastern brands, fostering a sense of ethical satisfaction and peer approval. Brands taking poli ... Read More
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Dominican Republic Wine
Wine in Dominican Republic Wine consumption remained low in the Dominican Republic in 2023, and also registered a significant drop in volume sales. With the economy spluttering, particularly in the first half of 2023, consumers cut down on wine consumption. That being said, volume sales increased th ... Read More
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Uruguay Wine
Wine in Uruguay Although Uruguay enacted the alcohol zero law for driving several years ago, its ongoing impact on wine consumption remained significant in 2023. High outing costs in Uruguay, coupled with the necessity of using a taxi due to the prohibition on drinking and driving, have made dining ... Read More
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