Category: Wine
Wine market research reports by Euromonitor International
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Alcoholic Drinks in El Salvador
Alcoholic Drinks in El Salvador Sales of alcoholic drinks continued to rebound in 2022. The on-trade benefited from the full lifting of COVID-19 restrictions and the resumption of pre-pandemic lifestyles. Beer and spirits remain the largest categories, while wine sales remain low. RTDs are also grow ... Read More
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Wine in Canada
Wine in Canada Wine growth continued to shrink in 2022 overall, with the on-trade sector being the main driver for growth. Wines, along with beer, are losing market share to the exponentially strong growth of RTDs and spirits. While some wine categories, such as sparkling wine, show growth due to in ... Read More
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Wine in Greece
Wine in Greece On-trade volume sales of wine continued to rise dynamically in 2022, although sales remained below the 2019 pre-pandemic level. The strong recovery from the 2020 slump, in light of the outbreak of Coronavirus (COVID-19), was driven by the easing then lifting of pandemic restrictions, ... Read More
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Rtds in Morocco
Rtds in Morocco The RTDs category not only continued to achieve extremely low sales in 2022, but also saw its sales fall further during the year. The category struggled throughout the review period, as the number of products on offer remained limited to two key brands, namely Smirnoff Ice and Bacard ... Read More
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Wine in Tunisia
Wine in Tunisia Wine witnessed volume and value growth in 2022 thanks to the strong recovery of on-trade sales, with all types of bars/pubs, restaurants and nightclubs reopened. The only downside to this trend was the weaker performance in off-trade sales, which registered double-digit decline in vo ... Read More
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Wine in Ireland
Wine in Ireland Volume sales of wine declined in 2022, continuing the pattern of the previous year. Wine was one of the major beneficiaries of the pandemic, with retail sales having surged in 2020 as consumers made the most of at-home drinking occasions. With lockdown restrictions limiting spending ... Read More
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Alcoholic Drinks in Qatar
Alcoholic Drinks in Qatar In 2022, there was a huge rise in demand, which the FIFA World Cup generated in the country. With over three million football fans visiting in November and December, all alcoholic drinks benefited from a sudden surge in consumption. Qatar is a conservative country when it c ... Read More
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Wine in Finland
Wine in Finland Sustainability and responsibility have a clear impact on the alcoholic drinks industry in Finland, with many players prioritising CO2 neutrality and lighter, recyclable packaging. Alko, for example, now uses Green Choice symbols in its outlets to help consumers identify environmental ... Read More
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Wine in Georgia
Wine in Georgia Rising numbers of tourists, but also immigrants, mainly due to the effects of the war in Ukraine, drove the recovery in the demand for wine in 2022. The reopening in society and return to pre-Coronavirus (COVID-19) pandemic lifestyles encouraged the consumption of wine in on-trade es ... Read More
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Wine in Kazakhstan
Wine in Kazakhstan Wine sales continued to grow in Kazakhstan in 2022, thanks to the emerging wine consumption culture – which is also attracting younger consumers of legal drinking age who wish to experiment with sophisticated wines and enjoy the wine experience, rather than drinking to get drunk p ... Read More
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Spirits in Greece
Spirits in Greece Bars were more affected by COVID-19 measures, such as bans on indoor sitting, people not allowed to stand and music prohibited in indoor spaces. Pandemic-related measures were more favourable to traditional on-trade outlets. Therefore, in general, the on-trade volume sales losses i ... Read More
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Cider/Perry in Ireland
Cider/Perry in Ireland Following a two-year period of decline, cider/perry volumes saw buoyant growth in 2022, with sales approaching pre-pandemic levels. This was driven by the recovery of the on-trade, following two years of social distancing and lockdown measures, due to COVID-19. With the liftin ... Read More
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Wine in Israel
Wine in Israel The event of the COVID-19 pandemic actually accelerated the demand for wine in Israel, pushing forward premium products during the era of the lockdowns. Indeed, the periods of home quarantine encouraged consumers to drink more wine at home, either for special occasions or just to enjo ... Read More
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Wine in the Philippines
Wine in the Philippines Wine consumption in the Philippines saw strong rises in 2022, mainly thanks to the country’s broader recovery post-pandemic. On-trade consumption in particular recorded a notable uptick, with the benefits rippling through to the expansion of the wine sector - especially spark ... Read More
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Wine in New Zealand
Wine in New Zealand As the country emerged from the COVID-19 pandemic, the wine industry found itself at cross-roads. With wine being quite a mature category, strong innovation in spirit-based RTDs has created strong competition for wine, with RTDs positioned as low-calorie alternatives to other alc ... Read More
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Wine in Denmark
Wine in Denmark On-trade wine volume sales continued to see solid growth in 2022, while off-trade sales saw a minor decline. Euromonitor International's Wine in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales da ... Read More
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Cider/Perry in Denmark
Cider/Perry in Denmark Aligned with the full reopening of establishments following COVID-19, on-trade cider/perry volume sales continued to see solid growth. However, sales were more challenging for the off-trade, which saw minor growth, having competition from food service establishments which full ... Read More
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Wine in Ecuador
Wine in Ecuador The consumption of wine has increased considerably in Ecuador due to it being an accessible and fashionable beverage for aspirational consumers. In 2022, premium and economy wines are both gaining popularity. Higher income groups are less price sensitive and are becoming wine connois ... Read More
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Wine in Morocco
Wine in Morocco Still red wine is very popular amongst wine consumers and it is the most consumed amongst still grape varieties. In 2022, sales were boosted by the revival of tourist arrivals and the complete opening of bars and restaurants. After beer, still red wine is the second most popular alco ... Read More
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Wine in the Netherlands
Wine in the Netherlands New legislation was introduced in 2021 which limited the permissible discount percentage on wine at 25%, which dealt a significant blow to the category. This restriction alongside consumers returning to more active lives outside the home put pressure on off-trade wine sales i ... Read More
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Wine in Malaysia
Wine in Malaysia Malaysia’s international borders were finally fully reopened to foreign tourists in April 2022. This provided a huge boost to local on-trade operators and in turn helped to stimulate sales of still light grape wine. Imported wine from Australia continued to win over consumers due to ... Read More
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Wine in Guatemala
Wine in Guatemala Players continued to invest in the expansion of wine in the country in 2022 with this delivering positive results. Wine sales continued growing in total volume terms in 2022, with wine reaching new consumers as well as seeing an increase in per capita consumption. Specialised wine ... Read More
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Cider/Perry in Kazakhstan
Cider/Perry in Kazakhstan Cider has always been a tiny niche in Kazakhstan, with a fragmented presence of brands imported from Russia, Sweden, France, and Lithuania. Due to low consumer awareness and no culture supporting cider, it remains as an occasional alternative to beer or RTDs. Euromonitor In ... Read More
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Alcoholic Drinks in Paraguay
Alcoholic Drinks in Paraguay Total volume sales of alcoholic drinks in Paraguay maintained positive growth in 2022. The removal of COVID-19 restrictions enabled consumers to release pent-up demand, with sales also boosted by the return of tourism. Consumers craved sophistication, which pushed demand ... Read More
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Alcoholic Drinks in Honduras
Alcoholic Drinks in Honduras By 2022, retail sales of alcoholic drinks were able to recover to 2019 volume levels. Nonetheless, inflationary pressures and tight budgets continued to have a negative impact on on-trade sales. Beer is by far the largest category due to its broad appeal. Positive growth ... Read More
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