Category: Therapeutic Area
Therapeutic Area market research reports by Euromonitor International
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Transforming Women’s Health: Cross-Industry Impact and Innovation
Transforming Women’s Health: Cross-Industry Impact and Innovation The evolution of women’s health hinges on a more resilient innovation ecosystem that adopts a sex-based lens across all aspects of health needs, from inception to path-to-purchase engagement and marketing. Business expansion and scali ... Read More
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The Rise of Women’s Health: Innovation and Inspiration in Consumer Health
The Rise of Women’s Health: Innovation and Inspiration in Consumer Health Women’s health is driving interest in consumer health, with consumers looking for solutions for common health considerations across life stages. Euromonitor conducted a comprehensive review of over 40,000 women’s health produc ... Read More
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Australia Menstrual Care
Menstrual Care in Australia Menstrual care in Australia experienced growth in both retail volume and current value terms in 2023, fuelled by several factors. As consumers resumed their normal routines, including going back to work and being more mobile, the demand for menstrual care products increas ... Read More
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India Menstrual Care
India Menstrual Care Menstrual care in India witnessed high single-digit retail current value and volume growth in 2023, on account of habit persistence, new product launches, and growing awareness regarding the importance of menstrual hygiene. Regular users of menstrual care products continued to u ... Read More
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Menstrual Care in Mexico
Menstrual Care in Mexico Menstrual care saw both retail volume and current value growth in Mexico in 2023. In menstrual care, the aftermath of 2022’s inflation-heightened consumer price sensitivity compelled brands to engage in a promotional arms race within hypermarkets and supermarkets. Brands dep ... Read More
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Menstrual Care in South Africa
Menstrual Care in South Africa Demand for menstrual care in South Africa continued to increase in 2023, despite the country experiencing high inflation, driving up prices of food, transport and electricity. This also influenced the value performance of menstrual care, with rising costs ensuring that ... Read More
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Menstrual Care in the United Kingdom
Menstrual Care in the United Kingdom Menstrual care in the UK experienced growth in both volume and value terms in 2023. Continuing on from its strong performance in 2022, the category’s current value growth in high single digits was only marginally below the previous year. As inflation remained ele ... Read More
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Digestive Remedies in Brazil
Digestive Remedies in Brazil Digestive remedies is set to show double-digit growth in current value terms in Brazil in 2023; a result primarily driven by antacids and diarrhoeal remedies. Together, these two categories account for more than half of value sales of digestive remedies in Brazil. Differ ... Read More
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Paediatric Consumer Health in Brazil
Paediatric Consumer Health in Brazil Paediatric consumer health is poised for solid growth in current value terms in Brazil in 2023, maintaining a rate of increase similar to that observed in 2022. While in 2022, in-person schooling exposed children to colds and flu, in 2023, another significant dri ... Read More
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Menstrual Care in Uzbekistan
Menstrual Care in Uzbekistan Menstrual care continued on a developing trend in Uzbekistan in 2023, driven by population growth in women of child-bearing age, along with an observable expansion of consumer education levels into regions where awareness and availability of female sanitary products have ... Read More
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Menstrual Care in Ukraine
Menstrual Care in Ukraine In 2023, menstrual care experienced a decline in volume sales in Ukraine, primarily stemming from the departure of the female population from the country amid the ongoing war. While sales rose slightly in current value terms, this was primarily the result of rising prices, ... Read More
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Menstrual Care in Vietnam
Menstrual Care in Vietnam Vietnam’s population reached continued to grow in 2023 with 31% of the population being females aged 12-54 years, with this being important to the continued growth of the category. Menstrual care continued to boast stronger growth rates compared to other Southeast Asian mar ... Read More
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Menstrual Care in Tunisia
Menstrual Care in Tunisia Menstrual care in Tunisia registered both moderate constant value and volume growth in 2023, despite continuing inflation and a challenging economy. Continuing population growth supported increased volume sales, as did frequent discounting from the major brands such as Lila ... Read More
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Menstrual Care in Uruguay
Menstrual Care in Uruguay Menstrual care in Uruguay witnessed a sharp decline in retail volume sales in 2023, with the category contracting for the second consecutive year. Uruguayans are still buying menstrual care products, but many consumers opted to buy these products at a much cheaper price in ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Brazil
Cough, Cold and Allergy (Hay Fever) Remedies in Brazil In 2023, cough, cold and allergy (hay fever) remedies is set to maintain dynamic current value growth in Brazil. In this year, the conclusion of the Public Health Emergency of International Concern (PHEIC) for COVID-19, as declared by the World ... Read More
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NRT Smoking Cessation Aids in Brazil
NRT Smoking Cessation Aids in Brazil NRT smoking cessation aids is set to continue to witness a volume decline in Brazil in 2023, despite the expectation of current value growth, due to increases in prices. Although nicotine patches is one of the most established formats for nicotine replacement the ... Read More
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Need States in Nicotine and Cannabis
Need States in Nicotine and Cannabis Increasingly substance-literate consumers are engaging with greater intensity with outcome-orientated positionings in cannabis and newer nicotine formats – a phenomenon which has clear consequences for the way in which manufacturers in these industries need to in ... Read More
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Megatrends: Wellness - Mapping Strategic Priorities in Health, Beauty and Fashion
Megatrends: Wellness - Mapping Strategic Priorities in Health, Beauty and Fashion Amid a proliferating wellness market, successful strategies hinge on a delicate balance of accessibility, authenticity, and tangible results, with emphasis on scientific backing, affordability, and seamless integration ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Germany
Cough, Cold and Allergy (Hay Fever) Remedies in Germany Cough and cold remedies were recording see high single-digit growth in current value terms in 2023, with sales benefiting from the large number of cases of cold and flu in the 2023/2024 season. Furthermore, value sales were also being boosted b ... Read More
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Eye Care in Germany
Eye Care in Germany Over the review period, eye care continued to benefit from the growing demand for products that can soothe eye fatigue, which is mainly resulting from extended exposure to digital devices, mainly computers, smartphones, TVs and tablets. Sales continued to deliver steady growth in ... Read More
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Paediatric Consumer Health in Germany
Paediatric Consumer Health in Germany Having already recorded very dynamic growth in 2022, paediatric cold, cough and allergy remedies continued to register the strongest growth in paediatric consumer health in Germany in 2023, albeit at a much more modest pace. This strong performance in 2023 was t ... Read More
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Digestive Remedies in Germany
Digestive Remedies in Germany In 2023, the demand for digestive remedies across different categories was relatively stable. The increasing prevalence of symptoms of acid or gastroesophageal reflux have been supporting retail volume and current value sales of proton pump inhibitors. Euromonitor Inter ... Read More
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NRT Smoking Cessation Aids in Germany
NRT Smoking Cessation Aids in Germany The retail prices of all NRT smoking cessation aids were rising in 2022 and 2023, which helped to drive current value growth for these products in these years. However, volume sales of most NRT smoking cessation aids were flat or even declining in both years. In ... Read More
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Digestive Remedies in India
Digestive Remedies in India Digestive remedies is set to see single-digit current value growth in 2023, primarily driven by the increasing trend of people eating at restaurants more frequently. This shift can be attributed to fast-paced urban lifestyles, which often leave individuals with insufficie ... Read More
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Paediatric Consumer Health in India
Paediatric Consumer Health in India Parents are becoming more concerned about ensuring their children’s optimum nutrition, mainly when dealing with children aged 5-10 years, who can be very selective about their food choices. This concern is even more prevalent in urban areas, where both parents typ ... Read More
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