Category: Stationery
Stationery market research reports by Euromonitor International
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Writing Instruments in South Korea
Writing Instruments in South Korea The pandemic and subsequent restrictions on mobility meant that students were unable to attend school over a prolonged period, as the government closed schools to ensure pupils’ safety. However, starting in March 2022, most students started to return to school. Unl ... Read More
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Writing Instruments in Poland
Writing Instruments in Poland Writing instruments is seeing only moderate growth in retail volume terms in 2022 with sales remaining below pre-COVID-19 levels. Demand is being negatively impacted by the significant increase in the prices of writing instruments, and the generally high rate of inflati ... Read More
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Writing Instruments in Sweden
Writing Instruments in Sweden After a double-digit decline in value sales in 2020, in 2022, sales are set to stabilise and even outperform compared to pre-pandemic figures. Current value sales of writing instruments has been positively impacted by relaxing COVID-19 restrictions, which has allowed ed ... Read More
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Writing Instruments in Turkey
Writing Instruments in Turkey While writing instruments is expected to register double-digit current value growth, constant value and volume growth is expected to be much more muted. The reason for such high current value growth is that Turkey has one of the highest inflation rates in the world in 2 ... Read More
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Writing Instruments in France
Writing Instruments in France The long-awaited school start of 2022 seems to be rather disappointing, with rather sluggish growth. 2022 was to be the year of a full recovery due to the total absence of lockdowns and closures in school and universities, however, the trajectory has not been as strong ... Read More
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Writing Instruments in Malaysia
Writing Instruments in Malaysia The closure or restrictions on the operations of store-based retail distribution channels limited access to writing instruments at the height of the pandemic in 2020, although there was a slight shift towards e-commerce as retailers and players attempted to maintain s ... Read More
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Writing Instruments in Taiwan
Writing Instruments in Taiwan The outbreak of COVID-19 saw students studying from home, with many employers working remotely or from the household. This saw an uplift in consumers using computers, boosting paperless work. As such, this naturally has a negative impact on sales of writing instruments. ... Read More
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Writing Instruments in Italy
Writing Instruments in Italy Writing instruments registered mid-single digit growth in current value terms in 2022, with sales edging closer to pre-pandemic levels. This was due to the normalisation of lifestyles, including a return to regular schooling, following the easing of COVID-19 related rest ... Read More
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Writing Instruments in Canada
Writing Instruments in Canada Following the gradual start of recovery in 2021, writing instruments is set to see healthy current value growth in 2022. The return to in-person classes and back-to-school season is the critical driver for writing instruments, especially pens and pencils, while some cre ... Read More
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Writing Instruments in Spain
Writing Instruments in Spain Even before the onset of the pandemic, retail constant value sales (2022 prices) of writing instruments had been in decline due to the increased use of digital devices—particularly smartphones. Disruption arising from COVID-19 restrictions (particularly the closure of ed ... Read More
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Writing Instruments in Thailand
Writing Instruments in Thailand With the Coronavirus (COVID-19) pandemic having interrupted commercial activity in key sectors of the Thai economy during 2020 and large parts of 2021, many Thai consumers adopted a very careful approach to their spending. Companies in writing instruments suffered as ... Read More
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Writing Instruments in Argentina
Writing Instruments in Argentina 2021 saw sales of writing instruments remain under pressure due to the negative impact of the COVID-19 pandemic. Specifically, the repeated closure of all of the country’s schools during 2020 and 2021 meant that many children used writing instruments less frequently. ... Read More
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Luxury Writing Instruments and Stationery in Germany
Luxury Writing Instruments and Stationery in Germany After a completely disrupted year in 2020, when market circumstances and therefore consumer behaviour changed rapidly and left most players without a concrete action plan, 2021 started in a similar way, with lockdowns being imposed across the coun ... Read More
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Writing Instruments in Asia Pacific
Writing Instruments in Asia Pacific Writing instruments immediately returned to recording positive growth in Asia Pacific in 2021, following the decline seen a year earlier, when Coronavirus (COVID-19) arrived in the region. Nevertheless, traditional writing instruments will continue to experience c ... Read More
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Luxury Writing Instruments and Stationery in South Africa
Luxury Writing Instruments and Stationery in South Africa Demand for luxury writing instruments and stationery was already gradually waning in South Africa prior to the emergence of the pandemic, in line with a general trend for digitalisation. Nevertheless, luxury writing instruments are seen as st ... Read More
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Luxury Writing Instruments and Stationery in Japan
Luxury Writing Instruments and Stationery in Japan COVID-19 had a strong negative impact on sales of writing instruments and stationery in 2020. This was against a background of the cancellation of ceremonies, decreased face-to-face business meetings and the decimation of inbound arrivals to the cou ... Read More
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Luxury Writing Instruments and Stationery in Brazil
Luxury Writing Instruments and Stationery in Brazil Despite the recovery seen by most luxury categories in 2020 and 2021 after the difficulties imposed by COVID-19, writing instruments could not see the same good results. As a very social category, the main segment of luxury pens is strongly connect ... Read More
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Luxury Writing Instruments and Stationery in Switzerland
Luxury Writing Instruments and Stationery in Switzerland The performance of luxury writing instruments and stationery was sluggish before the pandemic, with retail volume sales either static or declining. These products have been rendered obsolete for many consumers by the shift towards digital devi ... Read More
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Luxury Writing Instruments and Stationery in the Philippines
Luxury Writing Instruments and Stationery in the Philippines Luxury writing instruments and stationery products are used by a relatively small group of discerning consumers who value written communication by hand over digital alternatives. These individuals often like to use high-end writing instrum ... Read More
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