Category: Sports Apparel
Sports Apparel market research reports by Euromonitor International
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Sportswear in Poland
Sportswear in Poland Despite Poland's sustained high inflation in 2023, the prices for sports and sports-inspired clothing continued their upward trajectory, albeit at a slower pace than in 2022. Consequently, sportswear experienced significant sales growth in value terms. Notably, performance appar ... Read More
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Sportswear in Greece
Sportswear in Greece Although inflation is beginning to ease in 2023, average unit prices remain high, and local consumers have been forced to reduce spending on non-essential items, including apparel and footwear. Many consumers are trading down to cheaper brands of sportswear, and in turn, categor ... Read More
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Sportswear in Morocco
Sportswear in Morocco The national team's World Cup success significantly boosted sales of national football t-shirts among both locals and tourists, attributing to impressive growth. Meanwhile, BD Morocco's collaboration with athlete Hadi Laabi for brand promotion emphasised athletic perseverance a ... Read More
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Sportswear in Argentina
Sportswear in Argentina Import restrictions and capital controls have driven a number of international sportswear brands to withdraw from Argentina in recent years. Several of those that continue trading in the country meanwhile have attempted to mitigate the challenges posed by these government pol ... Read More
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Sportswear in Austria
Sportswear in Austria Sportswear in Austria is starting to show signs of saturation after an excellent recovery from the Coronavirus (COVID-19) pandemic. Many consumers purchased sportswear/athleisure for comfort and ease during long periods at home in the wake of lockdowns. They continued to purcha ... Read More
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Sportswear in the Netherlands
Sportswear in the Netherlands Sportswear is rapidly gaining traction within Dutch apparel and footwear, constituting less than a quarter of total value sales in 2023. This upsurge is predominantly driven by the growing popularity of sports activities and the prevalent preference for casualwear in th ... Read More
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Apparel and Footwear in the Netherlands
Apparel and Footwear in the Netherlands The sales forecast for apparel and footwear in 2023 projects positive, albeit tempered, growth compared to the previous year. A prevailing sense of lower consumer confidence is impacting demand, leading to a more prudent approach to spending among Dutch consum ... Read More
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Apparel and Footwear in Egypt
Apparel and Footwear in Egypt Apparel and footwear in Egypt witnessed a challenging year in 2023, with sales volume shifting into strong decline. Demand weakened considerably during the first quarter of the year, as consumers reeled from the huge price increases brought about by the devaluation of t ... Read More
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Sportswear in Egypt
Sportswear in Egypt Sportswear saw a strong decline in current value sales in 2023, due to the substantial price increases seen in this category. Rising inflation has been exacerbated by the depreciation of the Egyptian pound leaving many consumers stretched financially. The economic slowdown has le ... Read More
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Sportswear in the United Kingdom
Sportswear in the United Kingdom Sportswear in the UK is maintaining its trajectory of robust growth, attesting to the enduring appeal of athletic-inspired fashion and the evolution of consumer preferences. 2023 has witnessed a continuation of key trends that have been shaping sportswear, with a pro ... Read More
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Sportswear in Saudi Arabia
Sportswear in Saudi Arabia Sporting activities are a large part of the Saudi Vision 2030, and we are seeing this influence trends in sportswear and sports-inspired apparel and footwear, particularly so in menswear and increasingly so in childrenswear and womenswear. Notably, the Vision’s Quality of ... Read More
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Apparel and Footwear in Saudi Arabia
Apparel and Footwear in Saudi Arabia Apparel and footwear is seeing both value and volume growth in Saudi Arabia in 2023, thanks to a variety of initiatives under the Saudi Vision 2030 programme. Within this, there are specific government initiatives supporting the apparel and footwear industry. For ... Read More
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Womenswear in Thailand
Womenswear in Thailand Womenswear in Thailand is seeing a shift in demand towards multi-purpose products. Although fashion remains the key concern when people are purchasing womenswear, consumers are also showing more concern with regard to the item’s functionality. This is especially true with rega ... Read More
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Sportswear in Singapore
Sportswear in Singapore Sportswear is expected to experience dynamic growth in retail current value terms in 2023, with this also set to continue over the forecast period. The demand for sportswear is being driven by an increasing number of people in Singapore participating in sports and fitness act ... Read More
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Sportswear in Thailand
Sportswear in Thailand Aligned with an increased focus on the importance of health and wellness among Thai consumers, there has been an increase in people taking part in workout routines and exercise activities. In 2023, sportswear brands have continued to leverage this trend by launching new produc ... Read More
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Sportswear in Hong Kong, China
Sportswear in Hong Kong, China Sportswear in Hong Kong continues to experience strong growth momentum in 2023, and is expected to maintain a solid sales performance over the forecast period. Domestic demand for sportswear remains high due to rising health and wellness awareness, and the rebound of t ... Read More
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Sportswear in Denmark
Sportswear in Denmark Sportswear value sales continued to rise in 2023, although much of this growth was driven by inflation and price increases. Consumers have made cut backs on sportswear, as in many other major categories, as disposable incomes are squeezed. Danish consumers are still keen to sta ... Read More
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Sportswear in the Czech Republic
Sportswear in the Czech Republic A reported 85% of Zalando e-shop customers engage in sports activities at least once a week. In addition, the Czechs Republic exceeds the European average in the category of sportswear. The most sought-after brands include Nike, adidas, Under Armour, Champion and Pum ... Read More
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Apparel and Footwear in the Czech Republic
Apparel and Footwear in the Czech Republic A recovery in consumer demand in 2022 enabled the fashion industry to rebound, although high inflation, geopolitical challenges and the energy crisis affected the cost of living and consumer behaviour in Q4. Although overall business results were less affec ... Read More
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Sportswear in Canada
Sportswear in Canada Sportswear registers healthy growth in 2023, building on significant gains from the previous year. Growth moderates as consumer demand transitions back to standard drivers after the pandemic years, where athleisure and sportswear were favoured for comfort during increased time s ... Read More
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Sportswear in Vietnam
Sportswear in Vietnam Sportswear continues to see double-digit growth in current value terms in 2023, although this is largely based on elevated inflation rather than a significant recovery in demand. The gloomy economy has negatively affected the recovery of sportwear in Vietnam. With disposable in ... Read More
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Sportswear in Australia
Sportswear in Australia In 2023, sportswear in Australia has showcased remarkable resilience, and is set to exhibit sustained current value growth in this year, reflecting the nation’s unwavering enthusiasm for outdoor sports. Notably, this category has outperformed others within apparel and footwea ... Read More
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Sportswear in South Korea
Sportswear in South Korea In 2023, sportswear continues to post healthy growth, boosted by the full lifting of the mask mandate and consumers’ increasing participation in sports and outdoor activities. Some players stated that their manufacturing facilities struggled to keep up with demand in 2022, ... Read More
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Sportswear in France
Sportswear in France Sportswear is a winner in 2023, thanks to strong and ongoing athleisure and streetwear fashion trends, such as the popularity of sports-inspired footwear (eg sneakers), and hybrid styles whereby consumers mix sports-inspired apparel with more formal or luxury apparel to create i ... Read More
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Sportswear in the United Arab Emirates
Sportswear in the United Arab Emirates Nike, adidas, and lululemon are among leading global sportswear brands that are embracing localisation strategies by introducing hijab and modest sportswear to cater for residents in the United Arab Emirates. adidas stands out with its comprehensive modest wear ... Read More
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