Category: Soap & Bath Products
Soap & Bath Products market research reports by Euromonitor International
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Bath and Shower in the United Arab Emirates
Bath and Shower in the United Arab Emirates Since its entry to the United Arab Emirates in 2018, VIVA, the first grocery discounter in the local market, has rapidly expanded its reach and range of private label products within beauty and personal care. By offering attractive price points and accessi ... Read More
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Bath and Shower in Latvia
Bath and Shower in Latvia The war in nearby Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. As a result, though there was double-digit growth in current value sales of baby and child-specific products in 2022, both constant ... Read More
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Bath and Shower in Kazakhstan
Bath and Shower in Kazakhstan Body wash/shower gel demonstrated the fastest retail volume growth in 2022 as demand recovered from the pandemic. In addition to its cleansing properties, body wash/shower gel has other positive effects that improve the condition of the skin: such as moisturizing, tonin ... Read More
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Beauty and Personal Care in Latvia
Beauty and Personal Care in Latvia The war in nearby Ukraine had a significant impact, with the resultant energy crisis leading to soaring double-digit inflation and dampening volume sales. As a result, though there was significant growth in current value sales of beauty and personal care in 2022, v ... Read More
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Bath and Shower in Estonia
Bath and Shower in Estonia Bath and shower is far from being the most dynamic beauty and personal care category in Estonia and in the region in general. During the height of the pandemic, there was significant demand for bath and shower products such as liquid soap and hand sanitisers; however, in 2 ... Read More
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Bath and Shower in Georgia
Bath and Shower in Georgia In 2022, bath and shower registered solid growth in current value terms, while in volume terms it saw lower levels of growth. This is reflective of rising price points, in addition to the normalisation in demand for such products, following the outbreak of COVID-19. Notabl ... Read More
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Beauty and Personal Care in Romania
Beauty and Personal Care in Romania 2022 was a landmark year for Romania’s beauty and personal care market as, by the end of the year, the majority of categories had recovered from the sales declines recorded at the peak of the COVID-19 pandemic in 2020. One of the most important factors underpinnin ... Read More
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Bath and Shower in Poland
Bath and Shower in Poland After the unprecedented growth of hand disinfectants and liquid soap in 2020, sales of hand sanitisers fell significantly in 2021, although they remained much higher than before the COVID-19 pandemic. Consumer awareness of the need to take care of hygiene and to disinfect t ... Read More
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Bath and Shower in Romania
Bath and Shower in Romania Hand sanitisers had another very challenging year during 2022 as demand for these products continued to plummet during the post-pandemic era. Hand sanitisers were virtually unknown in Romania prior to the onset of the COVID-19 pandemic and sales soared during 2020 as consu ... Read More
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Beauty and Personal Care in Georgia
Beauty and Personal Care in Georgia In 2022, with the threat of COVID-19 reduced in the country, many consumers returned to pre-pandemic routines and lifestyles. This positively impacted sales of beauty and personal care in Georgia, with heightened time outside the home and increased occasions and s ... Read More
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Bath and Shower in Nigeria
Bath and Shower in Nigeria Bath and shower saw solid retail volume and retail value growth in 2022, despite rising levels of inflation and poor economic conditions. While inflationary conditions due to the depreciation of the local currency led to a strong rise in unit prices, consumers view many of ... Read More
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Bath and Shower in Costa Rica
Bath and Shower in Costa Rica Body wash/shower gel is the best-performing category in 2022 as more Costa Ricans are trying the product and preferring it to bar soap despite the lower price tag of bar soap. The pandemic pushed consumers away from soap, as they did not want to use a product that someo ... Read More
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Bath and Shower in Ecuador
Bath and Shower in Ecuador The falling number of COVID-19 cases and the less severity of symptoms meant Ecuadorians were far less concerned about contracting the virus in 2022, and so compulsive hand washing decreased considerably. As sales of bath and shower began to normalise, this led to sales de ... Read More
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Beauty and Personal Care in Bangladesh
Beauty and Personal Care in Bangladesh In 2022, all categories are being impacted by the global inflation rates, with price hikes by 50% being seen in some cases. However, BPC overall is performing much better than seen in 2020 and 2021 due to the COVID-19 pandemic coming to an end. Moreover, the sp ... Read More
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Bath and Shower in Morocco
Bath and Shower in Morocco 2022 saw bath and shower benefit from improvements that have been seen in the personal hygiene habits of large numbers of Moroccans since the early days of the COVID-19 pandemic. Growing frequency of usage as consumers have sought to maintain stricter personal hygiene regi ... Read More
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Bath and Shower in France
Bath and Shower in France Bath and shower managed to keep its head above water in 2022, following the pandemic-era boost in sales and the subsequent drop. Whilst demand is relatively stable overall, there are great disparities within the category. Solid soaps and liquid soaps, whose sales had explod ... Read More
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Beauty and Personal Care in Italy
Beauty and Personal Care in Italy Beauty and personal care in Italy saw mid-single-digit growth in current value terms in 2022. It was an important year for Italy, with the situation shifting significantly in terms of the easing of restrictions linked to COVID-19. March saw the end of the state of h ... Read More
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Bath and Shower in Italy
Bath and Shower in Italy Bath and shower remained flat in value terms in 2022, suffering from the shrinking demand for liquid soap and hand sanitisers, which are, however, maintaining a level of sales well above that seen prior to the onset of the COVID-19 crisis. Hand sanitisers, which was a niche ... Read More
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Beauty and Personal Care in Tanzania
Beauty and Personal Care in Tanzania This report analyses the market for beauty and personal care in Tanzania. For the purposes of the study, the market has been defined as follows: Euromonitor International's Beauty and Personal Care in Tanzania report offers a comprehensive guide to the size and s ... Read More
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Bath and Shower in Indonesia
Bath and Shower in Indonesia The experience of the Coronavirus (COVID-19) pandemic has triggered several significant changes in the lifestyles of many consumers in Indonesia. While the intensity of the pandemic ebbed, some of the habits newly formed during the public health crisis were maintained to ... Read More
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Bath and Shower in Malaysia
Bath and Shower in Malaysia Malaysia lifted the requirement to wear face masks in both outdoor and indoor areas in 2022, leading to consumers pursuing more active lives outside of the home for both work and leisure. Furthermore, hand sanitisers were no longer required to be placed at the entrance of ... Read More
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Beauty and Personal Care in Malaysia
Beauty and Personal Care in Malaysia Malaysia announced the removal of mandatory mask-wearing rules for both outdoor and indoor areas in 2022 – except for healthcare facilities like hospitals and clinics – as well as on public transport. Furthermore, the country also reopened its international borde ... Read More
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Beauty and Personal Care in Indonesia
Beauty and Personal Care in Indonesia In 2022, Coronavirus (COVID-19) in Indonesia shifted from a pandemic to an endemic situation. This influenced the decision-making of consumers in terms of purchasing beauty and personal care products. The return to more hectic and on-the-go pre-pandemic lifestyl ... Read More
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Bath and Shower in the United Kingdom
Bath and Shower in the United Kingdom The impact of inflation, which reached historic heights in 2022, along with the cost-of-living crisis and increases in prices, saw volumes decline in all bath and shower categories in the UK in 2022, with increases in prices only partially offsetting the volume ... Read More
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Bath and Shower in Denmark
Bath and Shower in Denmark Bath and shower continued to see demand patterns normalise in 2022 following the dynamic sales increase caused by the COVID-19 pandemic in 2020. Although current value sales declined, levels remained above pre-pandemic sales providing another buoyant year for bath and show ... Read More
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