Category: Soap & Bath Products
Soap & Bath Products market research reports by Euromonitor International
-
Nigeria Bath and Shower
Nigeria Bath and Shower Bath and shower in Nigeria recorded strong retail current value growth in 2023. However, this was driven by high inflationary pressure on unit price increases, which informed a decline in retail volume for all categories of bath and shower. While bath and shower posted a mode ... Read More
-
Romania Bath and Shower
Romania Bath and Shower Bath and shower showed a positive performance in Romania in current value terms in 2023. However, this growth was purely due to inflationary price rises, as volume sales continued to decline, after the boost to sales and stockpiling seen in 2020, in the first year of the COVI ... Read More
-
United Kingdom Bath and Shower
United Kingdom Bath and Shower Following two years of consecutive declines in value terms, bath and shower in the UK returned to growth in 2023. However, this was driven by the impact of inflation on unit prices and higher production costs, as overall demand continued to drop, albeit by a slower rat ... Read More
-
Poland Bath and Shower
Poland Bath and Shower Bath and shower maintained growth in both retail volume and current value terms in Poland in 2023, with growth across all categories except hand sanitisers, sales of which continued to normalise after the peak of the pandemic. Bar soap saw one of the most dynamic growth rates ... Read More
-
Kenya Bath and Shower
Kenya Bath and Shower Bath and shower in 2023 saw PZ Cussons expand its Flamingo soap line in Kenya by introducing two new variants - Marula Oil and Honey, and Traditional Black Soap. The products are enriched with charcoal, cocoa butter, shea butter and marula oil, catering to rising demand for nat ... Read More
-
Uzbekistan Bath and Shower
Uzbekistan Bath and Shower Bath and shower in Uzbekistan continued to witness robust demand in 2023, spurred by heightened awareness of health maintenance amidst the COVID-19 pandemic. Seen as essential items in everyday routines, these products experienced significant growth both in value and volum ... Read More
-
Australia Bath and Shower
Australia Bath and Shower Bath and shower in Australia exhibited improved demand in 2023, following two consecutive years of retail volume declines. Product innovation played a significant role in driving category growth, as brands introduced new formulations and features to meet evolving consumer p ... Read More
-
US Bath and Shower
US Bath and Shower In 2022, the US experienced continued pandemic-related behaviours amidst spiking cases, as well as inflationary-driven price increases that impeded the performance of bath and shower. As consumers grappled with tightening wallets, and traded down to less expensive choices, extende ... Read More
-
Slovenia Bath and Shower
Slovenia Bath and Shower Bath and shower in Slovenia witnessed a slight return to volume growth in 2023, despite the weaker economic conditions. In 2023, household budgets came under further pressure due to persistently high inflation, with many consumers choosing to economise. Private label product ... Read More
-
Pakistan Bath and Shower
Pakistan Bath and Shower In 2023, bar soap continued to account for the vast majority of value sales in bath and shower in Pakistan, though liquid soap registered the highest current value growth. Bar soap’s popularity is due to its affordable pricing and also due to its multiple uses in the househo ... Read More
-
North Macedonia Bath and Shower
North Macedonia Bath and Shower It was a dismal year for bath and shower in North Macedonia in 2023, with both constant value and volume sales falling. Inflation continued to be high and the continuing rising costs cut into players’ profit margins. A declining population also led to a fall in volume ... Read More
-
Uruguay Bath and Shower
Uruguay Bath and Shower 2023 saw bath and shower register significant declines in volume sales and the main factor underpinning this trend is the huge gap that exists in prices between retail outlets in Uruguay and neighbouring Argentina, where the prices charged for a wide variety of fmcg tend to b ... Read More
-
Indonesia Bath and Shower
Indonesia Bath and Shower The market for bath and shower products in Indonesia saw relatively modest growth in current value terms in 2023. Compared to other areas of beauty and personal care, the category is relatively mature, with limited scope for increased usage. Many of the products found in th ... Read More
-
Denmark Mass Beauty and Personal Care
Denmark Mass Beauty and Personal Care Mass beauty and personal care in Denmark continued to see positive value growth in 2023 and slightly outperformed premium beauty and personal care. The weaker economy led to some downtrading to cheaper alternatives as Danes faced higher interest rates and energy ... Read More
-
Ecuador Bath and Shower
Ecuador Bath and Shower 2023 saw a continuation of the negative volume sales trends that were registered in bath and shower in 2022, although sales declines were less severe during the year. These negative trends can be attributed largely to the declining use of products such as hand sanitisers, bar ... Read More
-
Georgia Bath and Shower
Georgia Bath and Shower Bath and shower registered both moderate volume and constant value growth in Georgia in 2023. Body wash/shower gel was the best performing product in terms of value and volume growth, outperforming other products significantly. That being said, bar soap continue to account fo ... Read More
-
Latvia Bath and Shower
Latvia Bath and Shower 2023 was a slightly better year for the bath and shower category in Latvia. In the aftermath of the COVID-19 pandemic, demand for soap has remained robust with many consumers continuing the habit of frequent hand washing. That being said, the ongoing decline in volume sales is ... Read More
-
Serbia Bath and Shower
Serbia Bath and Shower Bath and shower in Serbia experienced robust growth in 2023, propelled by a significant surge in retail value sales attributed to high price growth. This inflationary trend notably impacted shower gels, where consumers encountered a plethora of alternative brands. Given the re ... Read More
-
Costa Rica Bath and Shower
Costa Rica Bath and Shower During the early stages of the pandemic, bath and shower manufacturers in Costa Rica scrambled to develop new antibacterial varieties and update packaging designs to highlight the germ-killing capabilities of established products. This trend was particularly visible in bar ... Read More
-
Denmark Bath and Shower
Denmark Bath and Shower Bath and shower in Denmark continued to see demand patterns normalise in 2023 following the dynamic sales increase caused by the COVID-19 pandemic in 2020. Retail volume sales declined although overall consumption remained above pre-pandemic sales in 2023, reflecting consumer ... Read More
-
Lithuania Bath and Shower
Lithuania Bath and Shower In 2023, sales in bath and shower in Lithuania showcased strong results, with double-digit retail value growth. Euromonitor International's Bath and Shower in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
-
Malaysia Bath and Shower
Malaysia Bath and Shower Post-pandemic, hand sanitisers continued to see slowed growth within bath and shower in Malaysia in 2023, with a particularly sharp drop in demand from commercial players. Many consumers have turned to liquid soap as its products are generally more cost-efficient than hand s ... Read More
-
Egypt Bath and Shower
Egypt Bath and Shower Bath and shower saw significant current value growth in Egypt in 2023, with demand remaining strong in the midst of challenging economic conditions and rising prices, as many products in the category are considered essential. The bath and shower category saw prices increase by ... Read More
-
Estonia Bath and Shower
Estonia Bath and Shower In 2023, bath and shower in Estonia recorded solid double-digit retail value growth, while retail volume growth was positive in body wash/shower gel, hand sanitisers, intimate washes, intimate wipes and liquid soap. Euromonitor International's Bath and Shower in Estonia repor ... Read More
-
Kazakhstan Bath and Shower
Kazakhstan Bath and Shower Bath and shower in Kazakhstan underwent a transformation in 2023. Two key factors drove the rise of liquid soap among consumers in Kazakhstan. First, there has been a growing focus on hygiene, with some consumers believing liquid soap offers a more effective clean. Second, ... Read More