Category: Soap & Bath Products
Soap & Bath Products market research reports by Euromonitor International
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Bath and Shower in India
Bath and Shower in India Volume growth in bath and shower is slowing down in India, due to the already high penetration of the dominant category, bar soap. Brands are focusing on ingredient-led launches to develop and expand their premium bar soap portfolios in a bid to ensure growth. In 2022, bar s ... Read More
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Bath and Shower in Germany
Bath and Shower in Germany After a year of volume statis in 2021, in 2022 bath and shower was expected to see growth. However, the year was overshadowed by COVID-19 restrictions, which lasted almost half of the year, therefore sales of bath and shower products in Germany showed a decrease in retail ... Read More
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Bath and Shower in Cameroon
Bath and Shower in Cameroon Sales of hand sanitisers plunged in both value and volume terms in 2022 as most Cameroonians now consider them unnecessary or of low priority post pandemic. The prices of hand sanitisers surged as leading players cut down production in response to the falling demand. On a ... Read More
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Bath and Shower in Mexico
Bath and Shower in Mexico Bar soap still remains the best-selling product in bath and shower in Mexico, but the convenience offered by liquid formats is becoming increasingly attractive to Mexicans. While liquid soap was already gaining ground over bar soap, the growing popularity of liquid soap ref ... Read More
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Bath and Shower in Austria
Bath and Shower in Austria Overall, in 2022, bath and shower saw a drop in retail volume sales and slow growth in retail current value sales, underpinned by higher prices. However, performances varied strongly from category to category. Having seen exponential growth in 2020, due to heightened healt ... Read More
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Bath and Shower in Kenya
Bath and Shower in Kenya The Kenya Bureau of Standards (KEBS) announced that it has seized and banned 435 cosmetics from the market. The products include skin brightening lotions, creams, gels and soaps that contain hydroquinone, mercury, and its compounds. Exposure to high levels of these elements ... Read More
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Beauty and Personal Care in Australia
Beauty and Personal Care in Australia Rising costs and squeezed household budgets in 2022 resulted in Australians reconsidering their spending habits, with many trading down to more affordable options and being more selective with their expenditure, whilst still giving themselves permission to indul ... Read More
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Bath and Shower in Australia
Bath and Shower in Australia Competition within bath and shower continued to intensify in 2022 with several new players and a plethora of products being launched. Category players continued to focus on natural and botanical ingredients as well as sustainable claims, but new formats and concepts cont ... Read More
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Beauty and Personal Care in Hong Kong, China
Beauty and Personal Care in Hong Kong, China Beauty and personal care in Hong Kong faced a challenging year in 2022, as the recovery of tourist flows was delayed, and local consumption was under pressure amid a global economic downturn. Uncertainties, such as increased interest rates and macroeconom ... Read More
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Bath and Shower in Hong Kong, China
Bath and Shower in Hong Kong, China Bath and shower is undergoing a significant shift in Hong Kong towards ""head-to-toe skinification"" as consumers increasingly demand innovative and high-quality products that offer skin care-inspired ingredients. This trend is driving growth in the category, with ... Read More
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Bath and Shower in the US
Bath and Shower in the US High inflation and supply chain-related issues put pressure on brand owners to increase prices across beauty and personal care in 2022. As major players pushed through double-digit price hikes across the year, categories such as bar soap recorded unexpectedly strong current ... Read More
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Bath and Shower in Pakistan
Bath and Shower in Pakistan While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the energy crisis stemming f ... Read More
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Bath and Shower in North Macedonia
Bath and Shower in North Macedonia Despite the challenges posed by moderate volume growth and limited consumer demand resulting from inflation's negative impact on consumer spending and confidence, bath and shower exhibited strong performance in 2022, thanks to rising unit prices. In response to eco ... Read More
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Bath and Shower in Uzbekistan
Bath and Shower in Uzbekistan Demand for bath and shower products is stable is Uzbekistan, as such products are incorporated as an essential part of consumers’ daily hygiene. Indeed, health-related and personal hygiene routines were enhanced by the era of the COVID-19 pandemic, as consumers sought t ... Read More
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Beauty and Personal Care in Pakistan
Beauty and Personal Care in Pakistan While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the energy crisis s ... Read More
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Bath and Shower in Slovenia
Bath and Shower in Slovenia The health and wellness trend is driving the growth of bath and shower overall. Consumers are paying more attention to their self-care, while awareness of hygiene has increased notably since the onset of the pandemic. This rise in hygiene consciousness is reflected in the ... Read More
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Bath and Shower in Uruguay
Bath and Shower in Uruguay Bath and shower saw a weaker performance in 2022 following two years of robust growth. The relaxation in hygiene measures post-pandemic has reduced demand in some categories like hand sanitisers. Consumption has also been negatively impacted by a rise in sales in neighbour ... Read More
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Bath and Shower in Lithuania
Bath and Shower in Lithuania Bath and shower grew less than other beauty and personal care areas in 2022. This was the result of a decline in the use of bar and liquid soap sales, which make up over a quarter of the total bath and shower landscape in Lithuania. Liquid soap and hand sanitiser had per ... Read More
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Bath and Shower in Serbia
Bath and Shower in Serbia In 2022, volume sales of bath and shower were stable, driven by the hygiene trend, which has persisted even after the COVID-19 pandemic. Inflation led to price growth, which, in turn, drove up the value of sales and thus the growth rate of bath and shower is robust. Given t ... Read More
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Bath and Shower in Tunisia
Bath and Shower in Tunisia In 2022, hand sanitisers recorded a significant decline, with sales returning to near pre-pandemic levels. For almost two years, this product was in high demand by Tunisians and widely available, including in modern and traditional grocery retailers. Since vaccines were ro ... Read More
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Beauty and Personal Care in Tunisia
Beauty and Personal Care in Tunisia The beauty and personal care industry in Tunisia registered strong value growth in 2022. However, this was mostly caused by relatively high inflation that was stimulated by a sharp depreciation of the local currency against the euro, the economic crisis, and a dec ... Read More
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Bath and Shower in South Africa
Bath and Shower in South Africa With many South Africans facing financial difficulties due to the increase in the cost of living, consumers often seek the cheapest products. More people in the country prefer bar soap to body wash/shower gel, which is due to bar soap being cheaper. One bar can be use ... Read More
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Bath and Shower in Egypt
Bath and Shower in Egypt Demand for bath and shower products has begun to normalise in the Egyptian market and consumers have stopped stockpiling as they were during the COVID-19 crisis. Moreover, while the pandemic has had a lasting effect on levels of consumer hygiene awareness, the obsession with ... Read More
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Beauty and Personal Care in Egypt
Beauty and Personal Care in Egypt While consumers have returned to normal lifestyles in the aftermath of the COVID-19 crisis, the return of the Egyptian beauty and personal care market to a state similar to that seen before the pandemic was significantly impeded by the challenging economic condition ... Read More
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Beauty and Personal Care in South Africa
Beauty and Personal Care in South Africa In 2022, many consumers returned to their normal lives as the COVID-19 pandemic eased. However, most people now have to take into consideration the rising cost of living in South Africa. As a result of this, sales of beauty and personal care products were ham ... Read More
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